FTD Flowers Audience in United States

FTD Flowers logo

FTD Flowers has an estimated audience of 564,761 people in United States. 66.9% are female, 33.1% are male, average age 41.4. Top regions: California, Florida, Texas. Top brand affinities: Adiamor, Rose Byrne, Side Effects (2013 film), Something Borrowed (film), Beirut (band).

The average FTD Flowers fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Adiamor, Rose Byrne, Side Effects (2013 film), with strongest over-indexing on Adiamor (178.77× the country average). Demographically, the FTD Flowers audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Flower

Demographics of FTD Flowers fans

Demographic split for FTD Flowers audience in United States
MetricValue
Female66.9%
Male33.1%
Average age41.4
Estimated audience size564,761

Audience persona

The typical FTD Flowers fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Adiamor.

Top regions in United States

Top regions ranked by reach for FTD Flowers in United States
RegionReachAffinity
California55,3650.89×
Florida41,6011.09×
Texas40,6160.84×
New York34,6111.1×
Illinois22,9401.22×
Pennsylvania22,3551.18×
Ohio19,7951.14×
Michigan17,9961.22×
North Carolina17,1991.01×
Georgia16,9690.98×
New Jersey15,6221.09×
Virginia15,5331.13×
Massachusetts13,1381.18×
Arizona12,0241.04×
Tennessee11,4421.01×
Maryland11,3561.17×
Missouri10,3041.13×
Indiana10,2971×
Washington9,9670.88×
South Carolina9,2961.09×
Minnesota9,2681.15×
Colorado9,0141.01×
Wisconsin7,9840.94×
Kentucky6,8880.97×
Connecticut6,2041.1×
Alabama6,0480.77×
Oregon5,8160.9×
Louisiana5,7910.8×
Oklahoma5,4310.87×
Nevada4,9950.91×
Iowa4,0990.88×
Kansas4,0980.92×
Arkansas3,9850.86×
Utah3,7120.73×
Mississippi3,6280.78×
Hawaii2,8941.19×
New Hampshire2,8861.3×
Nebraska2,6210.93×
Idaho2,5510.9×
West Virginia2,5140.96×
New Mexico2,4590.87×
Maine2,3441.16×
Rhode Island2,1391.19×
Delaware2,0251.3×
Montana1,5951.02×
Washington, District of Columbia1,5490.91×
Alaska1,2181.01×
South Dakota1,1160.85×
Vermont9090.92×
North Dakota8570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FTD Flowers audience
BrandAffinityCategory
Adiamor178.77×Fashion & Accessoires
Rose Byrne34.01×Movies & TV
Side Effects (2013 film)55.8×Movies & TV
Something Borrowed (film)76.48×Movies & TV
Beirut (band)48.57×Music & Radio
Dead Silence79.17×Movies & TV
Bloodstone68.83×Music & Radio
Bellami Hair81.84×Beauty & Wellness
ritani94.83×Fashion & Accessoires
BoA17.89×Music & Radio
Hyde (musician)54.09×Music & Radio
Anna Sheffield183.91×Fashion & Accessoires
Sharon Lechter233.39×Business & Career
Lee Joon-gi80.4×Movies & TV
The Stylistics93.61×Music & Radio
Online flower delivery20.52×Home & Garden
The Patriot (2000 film)20×Movies & TV
The Flower Shop41.3×Shopping
dumpert.nl106.52×Movies & TV
LED strip light25.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FTD Flowers audience
TraitClusterScore
Design AffinityPREMIUM2.77
Luxury OrientationPREMIUM2.57
Urban LifestyleOPEN1.76
Career OrientationPOWER1.61
Quality AwarenessPREMIUM1.51
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for FTD Flowers
CountryShare
United States86.5%
United Kingdom4.4%
Canada2.0%

See FTD Flowers audiences in other countries

More Flower audiences in United States

Frequently asked questions

How many fans does FTD Flowers have in United States?

FTD Flowers has an estimated audience of 564,761 people in United States, concentrated in California and Florida.

What is the gender split and age of FTD Flowers fans?

66.9% of FTD Flowers fans are female, 33.1% are male, with an average age of 41.4 years.

Which brands do FTD Flowers fans like most?

FTD Flowers fans show strongest brand affinity for Adiamor (178.77×), Rose Byrne (34.01×), and Side Effects (2013 film) (55.8×) over the country average.

Where do FTD Flowers fans live in United States?

FTD Flowers fans in United States are most concentrated in California (reach 55,365), Florida (reach 41,601), and Texas (reach 40,616). These three regions account for the largest share of the active audience.

What other brands do FTD Flowers fans also like?

Beyond FTD Flowers itself, the audience over-indexes on Rose Byrne (34.01×), Side Effects (2013 film) (55.8×), Something Borrowed (film) (76.48×), and Beirut (band) (48.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FTD Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.