1-800-Flowers Audience in United States
1-800-Flowers has an estimated audience of 2,369,691 people in United States. 73.1% are female, 26.9% are male, average age 44.0. Top brand affinities: Capital One, Google Maps, Titanic (1997 film), Kendra Scott, Diane Keaton.
Top brand affinities include Capital One, Google Maps, Titanic (1997 film), with strongest over-indexing on Capital One (10.72× the country average). Demographically, the 1-800-Flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Home & Garden · Type: Brand · Subtype: Flower
Demographics of 1-800-Flowers fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 44.0 |
| Estimated audience size | 2,369,691 |
Audience persona
The typical 1-800-Flowers fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.72× | Business & Career |
| Google Maps | 9.42× | Internet & Social Media |
| Titanic (1997 film) | 30.2× | Movies & TV |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Diane Keaton | 11.68× | Movies & TV |
| Oscar Isaac | 25.42× | Movies & TV |
| DuckDuckGo | 16.57× | Internet & Social Media |
| Indeed.com | 7.08× | Business & Career |
| Beetlejuice | 7.21× | Movies & TV |
| Circle K | 10.26× | Shopping |
| Google News | 8.42× | News |
| Billy Bob Thornton | 12.48× | Movies & TV |
| DeviantArt | 10.01× | Internet & Social Media |
| Tissot | 26.05× | Fashion & Accessoires |
| Zoe Saldana | 18.89× | Movies & TV |
| Enterprise Rent-A-Car | 8.1× | Cars & Mobility |
| Jeff Bezos | 14.87× | Business & Career |
| AccuWeather | 8.44× | Home & Garden |
| Catherine Zeta-Jones | 14.98× | Movies & TV |
| CarGurus | 7.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Design Affinity | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.9% |
| Canada | 1.9% |
| Mexico | 0.9% |
See 1-800-Flowers audiences in other countries
More Flower audiences in United States
- FTD Flowers (564,761)
- Teleflora (494,950)
- From You Flowers (433,328)
- Blume 2000 (15,906)
- BloomThat (603)
How to read this data
Audience size is the estimated number of people in United States who actively search for 1-800-Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.