1-800-Flowers Audience in United States

1-800-Flowers has an estimated audience of 2,369,691 people in United States. 73.1% are female, 26.9% are male, average age 44.0. Top brand affinities: Capital One, Google Maps, Titanic (1997 film), Kendra Scott, Diane Keaton.

Top brand affinities include Capital One, Google Maps, Titanic (1997 film), with strongest over-indexing on Capital One (10.72× the country average). Demographically, the 1-800-Flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Category: Home & Garden · Type: Brand · Subtype: Flower

Demographics of 1-800-Flowers fans

Demographic split for 1-800-Flowers audience in United States
MetricValue
Female73.1%
Male26.9%
Average age44.0
Estimated audience size2,369,691

Audience persona

The typical 1-800-Flowers fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1-800-Flowers audience
BrandAffinityCategory
Capital One10.72×Business & Career
Google Maps9.42×Internet & Social Media
Titanic (1997 film)30.2×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Diane Keaton11.68×Movies & TV
Oscar Isaac25.42×Movies & TV
DuckDuckGo16.57×Internet & Social Media
Indeed.com7.08×Business & Career
Beetlejuice7.21×Movies & TV
Circle K10.26×Shopping
Google News8.42×News
Billy Bob Thornton12.48×Movies & TV
DeviantArt10.01×Internet & Social Media
Tissot26.05×Fashion & Accessoires
Zoe Saldana18.89×Movies & TV
Enterprise Rent-A-Car8.1×Cars & Mobility
Jeff Bezos14.87×Business & Career
AccuWeather8.44×Home & Garden
Catherine Zeta-Jones14.98×Movies & TV
CarGurus7.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1-800-Flowers audience
TraitClusterScore
IndulgenceJOY1.6
Design AffinityPREMIUM1.57
Quality AwarenessPREMIUM1.56
Family OrientationCONSERVATISM1.51
SustainabilityBALANCE1.5
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for 1-800-Flowers
CountryShare
United States92.9%
Canada1.9%
Mexico0.9%

See 1-800-Flowers audiences in other countries

More Flower audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for 1-800-Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.