1-800-Flowers Audience in United States

1-800-Flowers has an estimated audience of 2,369,691 people in United States. 73.1% are female, 26.9% are male, average age 44.0. Top brand affinities: Lulu 黃路梓茵, Kendra Scott, Mothercare, Governor of Michigan, Goop.
Top brand affinities include Lulu 黃路梓茵, Kendra Scott, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (23.92× the country average). Demographically, the 1-800-Flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Home & Garden · Type: Brand · Subtype: Flower
Demographics of 1-800-Flowers fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 44.0 |
| Estimated audience size | 2,369,691 |
Audience persona
The typical 1-800-Flowers fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 23.92× | Movies & TV |
| Kendra Scott | 10.59× | Fashion & Accessoires |
| Mothercare | 6.79× | Kids & Family |
| Governor of Michigan | 12.78× | Politics & Society |
| Goop | 8.41× | Internet & Social Media |
| headspace | 13.67× | Health |
| Fairy godmother | 10.84× | Literature |
| Cherish (group) | 15.43× | Music & Radio |
| Google Home | 8.08× | Technology & Electronics |
| Wok | 8.01× | Food & Beverages |
| Hibachi | 8.78× | Food & Beverages |
| Elsword | 16.96× | Games |
| Iowa River | 26.05× | Travel & Leisure |
| Grace Slick | 8.72× | Music & Radio |
| Arco Iris | 18.26× | Music & Radio |
| Hardik Pandya | 13.26× | Sports |
| San Jacinto, California | 10.45× | Travel & Leisure |
| Grinch | 3.44× | Movies & TV |
| Natural rubber | 1.71× | Cars & Mobility |
| TV Fanatic | 8.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Design Affinity | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.9% |
| Canada | 1.9% |
| Mexico | 0.9% |
See 1-800-Flowers audiences in other countries
More Flower audiences in United States
- FTD Flowers (564,761)
- Teleflora (494,950)
- From You Flowers (433,328)
- Blume 2000 (15,906)
- BloomThat (603)
How to read this data
Audience size is the estimated number of people in United States who actively search for 1-800-Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.