Rascasse Audience Intelligence

1-800-Flowers Target Market in United States

A data profile of the people who buy, follow and care about 1-800-Flowers in United States — modelled from more than twelve digital signal sources. 1-800-Flowers has an estimated audience of 2,387,998 people in United States.

#1among Flower in United States#1238among Brand in United States#722in Home & Garden

The average 1-800-Flowers fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Tissot, LibreOffice, NASDAQ, with strongest over-indexing on Tissot (16.98× the country average).

Demographically, the 1-800-Flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1-800-Flowers fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Tissot.

Category: Home & Garden · Type: Brand · Subtype: Flower

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1-800-Flowers profile in United States.

Audience size
2.4M
in United States
Gender
73.1%♀
26.9% male
Age
44.0
average years
Country rank
#12347
Brand in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 1-800-Flowers

73.1% are female, 26.9% are male, average age 44.0.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for 1-800-Flowers audience in United States
MetricValue
Female73.1%
Male26.9%
Average age44.0
Estimated audience size2,387,998
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the 1-800-Flowers audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

92.7%

of the worldwide 1-800-Flowers audience comes from United States.

Worldwide audience distribution share by country for 1-800-Flowers
CountryShare
United States92.7%
Canada1.8%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1-800-Flowers audience in United States is strongest.

Fig. 05

Top regions by affinity

1-800-Flowers customers by region in United States
#RegionReachAffinity×
01New York~200K1.86×
02New Jersey~100K1.72×
03Connecticut~40K1.55×
04Delaware~10K1.45×
05Maryland~60K1.36×
06Pennsylvania~100K1.33×
07Virginia~80K1.33×
08Massachusetts~60K1.33×
09New Hampshire~10K1.32×
10Florida~200K1.31×
11Arizona~60K1.24×
12South Carolina~40K1.23×
13Illinois~100K1.20×
14Rhode Island~9K1.20×
15Washington, District of Columbia~9K1.20×
16Georgia~90K1.19×
17Colorado~40K1.13×
18North Carolina~80K1.12×
19Ohio~80K1.11×
20Nevada~20K1.06×
21Maine~9K1.05×
22California~300K1.00×
23Vermont~4K1.00×
24Michigan~60K0.98×
25Texas~200K0.96×
26West Virginia~10K0.95×
27Tennessee~40K0.92×
28Indiana~40K0.86×
29Missouri~30K0.85×
30Idaho~10K0.84×
31Alaska~4K0.84×
32Washington~40K0.83×
33New Mexico~10K0.82×
34Alabama~30K0.81×
35Oregon~20K0.81×
36Wisconsin~30K0.80×
37Montana~5K0.80×
38Iowa~20K0.78×
39Louisiana~20K0.77×
40Kentucky~20K0.76×
41North Dakota~4K0.76×
42Oklahoma~20K0.75×
43Mississippi~10K0.73×
44Kansas~10K0.73×
45South Dakota~4K0.73×
46Minnesota~20K0.71×
47Hawaii~7K0.71×
48Nebraska~8K0.70×
49Arkansas~10K0.69×
50Utah~10K0.68×
Fig. 06

Affinity by region

Affinity by region — 1-800-Flowers, United States
0.68×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1-800-Flowers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1-800-Flowers audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics35.28×
02TissotFashion & Accessoires16.98×
03Hunter BootsFashion & Accessoires16.56×
04BiodermaBeauty & Wellness12.01×
05NiveaBeauty & Wellness10.57×
06Edible ArrangementsFood & Beverages8.29×
07Key FoodShopping8.27×
08BoxingSports4.86×
09NASDAQBusiness & Career4.78×
10Greeting cardKids & Family4.35×
11QVCMovies & TV3.73×
12Hobby LobbyHome & Garden2.78×
13The UPS StoreShopping2.44×
14Discount storesShopping2.38×
15Trader Joe'sShopping2.29×
16Burger KingFood & Beverages1.99×
17Financial servicesBusiness & Career1.85×
18Pizza HutFood & Beverages1.80×
19HappinessHealth1.54×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1-800-Flowers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1-800-Flowers audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.82×
Quality AwarenessPREMIUM1.56×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1-800-Flowers audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 1-800-Flowers's target market in United States?

1-800-Flowers's target market in United States covers an estimated 2,387,998 people, concentrated in California and New York.

02

What is the gender split and age of 1-800-Flowers customers?

73.1% of the 1-800-Flowers audience are female, 26.9% are male, with an average age of 44.0 years.

03

Which brands do 1-800-Flowers fans like most?

1-800-Flowers fans show strongest brand affinity for Tissot (16.98×), LibreOffice (35.28×), and NASDAQ (4.78×) over the country average.

04

Where do 1-800-Flowers fans live in United States?

1-800-Flowers fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 1-800-Flowers fans also like?

Beyond 1-800-Flowers itself, the audience over-indexes on LibreOffice (35.28×), NASDAQ (4.78×), Hobby Lobby (2.78×), and Boxing (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Flower audiences in United States

See 1-800-Flowers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1-800-Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →