1-800-Flowers Audience in United States

1-800-Flowers logo

1-800-Flowers has an estimated audience of 2,369,691 people in United States. 73.1% are female, 26.9% are male, average age 44.0. Top brand affinities: Lulu 黃路梓茵, Kendra Scott, Mothercare, Governor of Michigan, Goop.

Top brand affinities include Lulu 黃路梓茵, Kendra Scott, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (23.92× the country average). Demographically, the 1-800-Flowers audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Category: Home & Garden · Type: Brand · Subtype: Flower

Demographics of 1-800-Flowers fans

Demographic split for 1-800-Flowers audience in United States
MetricValue
Female73.1%
Male26.9%
Average age44.0
Estimated audience size2,369,691

Audience persona

The typical 1-800-Flowers fan in United States is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Lulu 黃路梓茵.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1-800-Flowers audience
BrandAffinityCategory
Lulu 黃路梓茵23.92×Movies & TV
Kendra Scott10.59×Fashion & Accessoires
Mothercare6.79×Kids & Family
Governor of Michigan12.78×Politics & Society
Goop8.41×Internet & Social Media
headspace13.67×Health
Fairy godmother10.84×Literature
Cherish (group)15.43×Music & Radio
Google Home8.08×Technology & Electronics
Wok8.01×Food & Beverages
Hibachi8.78×Food & Beverages
Elsword16.96×Games
Iowa River26.05×Travel & Leisure
Grace Slick8.72×Music & Radio
Arco Iris18.26×Music & Radio
Hardik Pandya13.26×Sports
San Jacinto, California10.45×Travel & Leisure
Grinch3.44×Movies & TV
Natural rubber1.71×Cars & Mobility
TV Fanatic8.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1-800-Flowers audience
TraitClusterScore
IndulgenceJOY1.6
Design AffinityPREMIUM1.57
Quality AwarenessPREMIUM1.56
Family OrientationCONSERVATISM1.51
SustainabilityBALANCE1.5
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for 1-800-Flowers
CountryShare
United States92.9%
Canada1.9%
Mexico0.9%

See 1-800-Flowers audiences in other countries

More Flower audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for 1-800-Flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.