Rascasse Audience Intelligence

Teleflora Target Market in United States

A data profile of the people who buy, follow and care about Teleflora in United States — modelled from more than twelve digital signal sources. Teleflora has an estimated audience of 485,489 people in United States.

#3among Flower in United States#3826among Brand in United States#1493in Home & Garden

The average Teleflora fan in United States is 45.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tim Horton, FlightAware, Paperless Post, with strongest over-indexing on Tim Horton (47.65× the country average).

Demographically, the Teleflora audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teleflora fan in United States is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Tim Horton.

Category: Home & Garden · Type: Brand · Subtype: Flower

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teleflora profile in United States.

Audience size
485K
in United States
Gender
79.2%♀
20.8% male
Age
45.3
average years
Country rank
#37307
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Teleflora

79.2% are female, 20.8% are male, average age 45.3.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for Teleflora audience in United States
MetricValue
Female79.2%
Male20.8%
Average age45.3
Estimated audience size485,489
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Teleflora audience in United States
Age bracketShare%
16-195%
20-2913%
30-3921%
40-4936%
50+25%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Teleflora audience comes from United States.

Worldwide audience distribution share by country for Teleflora
CountryShare
United States81.9%
Canada3.9%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teleflora audience in United States is strongest.

Fig. 05

Top regions by affinity

Teleflora customers by region in United States
#RegionReachAffinity×
01Oklahoma~8K1.47×
02West Virginia~3K1.32×
03New Jersey~20K1.31×
04New York~40K1.30×
05Arkansas~5K1.30×
06Connecticut~6K1.25×
07Virginia~10K1.22×
08Ohio~20K1.20×
09Maryland~10K1.20×
10Florida~40K1.18×
11Delaware~2K1.18×
12Michigan~20K1.16×
13Pennsylvania~20K1.14×
14New Hampshire~2K1.13×
15Rhode Island~2K1.12×
16Washington, District of Columbia~2K1.09×
17Colorado~8K1.08×
18California~60K1.07×
19Massachusetts~10K1.07×
20Illinois~20K1.06×
21Tennessee~10K1.05×
22Indiana~9K1.05×
23South Carolina~8K1.04×
24Maine~2K1.04×
25Nevada~5K1.03×
26Wisconsin~7K0.99×
27Georgia~10K0.97×
28North Carolina~10K0.96×
29Missouri~8K0.96×
30Kentucky~6K0.95×
31Arizona~9K0.93×
32Texas~40K0.91×
33Alaska<1K0.89×
34Minnesota~6K0.88×
35Alabama~6K0.88×
36New Mexico~2K0.88×
37Idaho~2K0.87×
38Montana~1K0.86×
39North Dakota<1K0.86×
40Louisiana~5K0.84×
41Kansas~3K0.83×
42Vermont<1K0.82×
43Mississippi~3K0.81×
44Washington~8K0.80×
45Nebraska~2K0.80×
46Oregon~5K0.79×
47Hawaii~2K0.79×
48Iowa~3K0.78×
49South Dakota<1K0.78×
50Utah~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Teleflora, United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teleflora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teleflora audience
#·InterestCategoryAffinity×
01Tim HortonSports47.65×
02From You FlowersHome & Garden39.46×
03The Flower ShopShopping31.28×
04Paperless PostShopping20.14×
05Jrue HolidaySports17.51×
06HydroponicsHome & Garden10.68×
07Baking powderFood & Beverages9.48×
08FlightAwareTravel & Leisure9.43×
09Garden centreHome & Garden8.75×
10QVCMovies & TV4.85×
11Non-alcoholic beverageFood & Beverages4.69×
12Weather forecastingHome & Garden4.54×
13Microwave ovenHome & Garden4.14×
14FedExBusiness & Career4.12×
15Staples (Canada)Business & Career3.91×
16PinterestInternet & Social Media2.71×
17EBayShopping2.08×
18RecipesFood & Beverages1.90×
19Home improvementHome & Garden1.81×
20CookingFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teleflora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teleflora audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.72×
IndulgenceJOY2.08×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teleflora audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Early Adopter MentalityPOWER0.77×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Teleflora's target market in United States?

Teleflora's target market in United States covers an estimated 485,489 people, concentrated in California and Florida.

02

What is the gender split and age of Teleflora customers?

79.2% of the Teleflora audience are female, 20.8% are male, with an average age of 45.3 years.

03

Which brands do Teleflora fans like most?

Teleflora fans show strongest brand affinity for Tim Horton (47.65×), FlightAware (9.43×), and Paperless Post (20.14×) over the country average.

04

Where do Teleflora fans live in United States?

Teleflora fans in United States are most concentrated in California (reach ~60K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Teleflora fans also like?

Beyond Teleflora itself, the audience over-indexes on FlightAware (9.43×), Paperless Post (20.14×), From You Flowers (39.46×), and Pinterest (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Flower audiences in United States

See Teleflora audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teleflora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →