Rascasse Audience Intelligence

The Flower Shop Target Market in United States

A data profile of the people who buy, follow and care about The Flower Shop in United States — modelled from more than twelve digital signal sources. The Flower Shop has an estimated audience of 454,152 people in United States.

#322among Video game in United States#4004among Brand in United States#542in Shopping

The average The Flower Shop fan in United States is 35.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Arizona, Utah.

Top brand affinities include Fruit Bouquets, Beirut (band), From You Flowers, with strongest over-indexing on Fruit Bouquets (215.9× the country average).

Demographically, the The Flower Shop audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Flower Shop fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Fruit Bouquets.

Category: Shopping · Type: Brand · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Flower Shop profile in United States.

Audience size
454K
in United States
Gender
67.2%♀
32.8% male
Age
35.3
average years
Country rank
#38754
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Flower Shop

67.2% are female, 32.8% are male, average age 35.3.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for The Flower Shop audience in United States
MetricValue
Female67.2%
Male32.8%
Average age35.3
Estimated audience size454,152
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the The Flower Shop audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

59.9%

of the worldwide The Flower Shop audience comes from United States.

Worldwide audience distribution share by country for The Flower Shop
CountryShare
United States59.9%
United Kingdom15.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Flower Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

The Flower Shop customers by region in United States
#RegionReachAffinity×
01Utah~60K15.66×
02Arizona~100K11.10×
03South Dakota~6K5.87×
04New York~100K5.28×
05Oklahoma~5K1.12×
06Alaska<1K0.84×
07Vermont<1K0.84×
08New Jersey~9K0.82×
09North Dakota<1K0.82×
10Hawaii~1K0.78×
11New Hampshire~1K0.76×
12Delaware<1K0.74×
13Rhode Island<1K0.70×
14Montana<1K0.70×
15West Virginia~1K0.67×
16Maine~1K0.67×
17New Mexico~1K0.66×
18Mississippi~2K0.65×
19Washington, District of Columbia<1K0.65×
20Tennessee~5K0.62×
21Idaho~1K0.62×
22Wisconsin~4K0.60×
23Arkansas~2K0.60×
24Nebraska~1K0.60×
25Colorado~4K0.59×
26Alabama~3K0.57×
27Iowa~2K0.54×
28Kansas~2K0.54×
29Ohio~7K0.53×
30Minnesota~3K0.52×
31Louisiana~3K0.51×
32Oregon~3K0.51×
33Texas~20K0.50×
34Kentucky~3K0.48×
35Connecticut~2K0.48×
36South Carolina~3K0.47×
37Nevada~2K0.47×
38Indiana~4K0.45×
39Missouri~3K0.41×
40Maryland~3K0.39×
41Washington~3K0.38×
42North Carolina~5K0.35×
43Michigan~4K0.35×
44Massachusetts~3K0.35×
45Georgia~5K0.34×
46Virginia~4K0.33×
47California~10K0.31×
48Pennsylvania~4K0.30×
49Illinois~4K0.30×
50Florida~8K0.27×
Fig. 06

Affinity by region

Affinity by region — The Flower Shop, United States
0.27×1.00×15.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Flower Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Flower Shop audience
#·InterestCategoryAffinity×
01Fruit BouquetsFood & Beverages215.90×
02Smart CarCars & Mobility147.49×
03Festival of the FlowersTravel & Leisure106.90×
04Terence HillMovies & TV97.20×
05From You FlowersHome & Garden97.09×
06Premium RushMovies & TV92.52×
07Beirut SouksShopping91.58×
08Beirut (band)Music & Radio86.49×
09Hannah ArendtLiterature85.94×
10ROSE OnlineGames82.63×
11Flower DesignGames80.42×
12Floral Design InstituteBusiness & Career67.99×
13FTD FlowersHome & Garden57.92×
14White RosePolitics & Society55.76×
15Online flower deliveryHome & Garden31.17×
16Dolce Vita (TVB)Movies & TV28.64×
17Floral industryBusiness & Career22.24×
18Chocolate (2008 film)Movies & TV13.45×
19New Year's EveHome & Garden7.58×
20Unique GiftsShopping6.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Flower Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Flower Shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.61×
TravellingTHRILL1.60×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Flower Shop audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.90×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Flower Shop's target market in United States?

The Flower Shop's target market in United States covers an estimated 454,152 people, concentrated in New York and Arizona.

02

What is the gender split and age of The Flower Shop customers?

67.2% of the The Flower Shop audience are female, 32.8% are male, with an average age of 35.3 years.

03

Which brands do The Flower Shop fans like most?

The Flower Shop fans show strongest brand affinity for Fruit Bouquets (215.9×), Beirut (band) (86.49×), and From You Flowers (97.09×) over the country average.

04

Where do The Flower Shop fans live in United States?

The Flower Shop fans in United States are most concentrated in New York (reach ~100K), Arizona (reach ~100K), and Utah (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Flower Shop fans also like?

Beyond The Flower Shop itself, the audience over-indexes on Beirut (band) (86.49×), From You Flowers (97.09×), Hannah Arendt (85.94×), and Online flower delivery (31.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See The Flower Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flower Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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