The Flower Shop Audience in United States

The Flower Shop logo

The Flower Shop has an estimated audience of 434,235 people in United States. 67.2% are female, 32.8% are male, average age 35.3. Top regions: Arizona, Utah, New York. Top brand affinities: Fruit Bouquets, Beirut (band), From You Flowers, Hannah Arendt, Online flower delivery.

The average The Flower Shop fan in United States is 35.3 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, Utah, New York. Top brand affinities include Fruit Bouquets, Beirut (band), From You Flowers, with strongest over-indexing on Fruit Bouquets (215.9× the country average). Demographically, the The Flower Shop audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Video game

Demographics of The Flower Shop fans

Demographic split for The Flower Shop audience in United States
MetricValue
Female67.2%
Male32.8%
Average age35.3
Estimated audience size434,235

Audience persona

The typical The Flower Shop fan in United States is more female, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fruit Bouquets.

Top regions in United States

Top regions ranked by reach for The Flower Shop in United States
RegionReachAffinity
Arizona84,7239.56×
Utah72,82118.73×
New York56,6912.34×
Texas20,3870.55×
California13,6860.29×
New Jersey7,0350.64×
Ohio6,5130.49×
Florida6,3990.22×
South Dakota6,1076.08×
Oklahoma6,0331.25×
Tennessee4,4550.51×
North Carolina4,2510.33×
Georgia3,8940.29×
Indiana3,4100.43×
Pennsylvania3,1410.21×
Alabama3,1310.52×
Michigan2,8680.25×
Wisconsin2,7380.42×
Illinois2,6270.18×
Louisiana2,3450.42×
Virginia2,1520.2×
Kentucky1,5960.29×
Maryland1,5850.21×
Massachusetts1,4990.18×
Colorado1,4400.21×
Minnesota1,4230.23×
Missouri1,3910.2×
Kansas1,2360.36×
New Mexico1,1830.54×
Washington1,0380.12×
Nevada1,0170.24×
Nebraska9490.44×
Arkansas8730.24×
Idaho8240.38×
South Carolina8210.13×
Connecticut8170.19×
Iowa7590.21×
Oregon6410.13×
Rhode Island6350.46×
Mississippi4910.14×
Montana4120.34×
Maine3980.26×
West Virginia3920.19×
Washington, District of Columbia2300.18×
Wyoming2190.34×
Delaware2120.18×
Hawaii2030.11×
New Hampshire1780.1×
Alaska1620.17×
North Dakota1580.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Flower Shop audience
BrandAffinityCategory
Fruit Bouquets215.9×Food & Beverages
Beirut (band)86.49×Music & Radio
From You Flowers97.09×Home & Garden
Hannah Arendt85.94×Literature
Online flower delivery31.17×Home & Garden
Terence Hill97.2×Movies & TV
FTD Flowers57.92×Home & Garden
Flower Design80.42×Games
ROSE Online82.63×Games
White Rose55.76×Politics & Society
Smart Car147.49×Cars & Mobility
Dolce Vita (TVB)28.64×Movies & TV
Floral Design Institute67.99×Business & Career
Premium Rush92.52×Movies & TV
New Year's Eve7.58×Home & Garden
Chocolate (2008 film)13.45×Movies & TV
Beirut Souks91.58×Shopping
Unique Gifts6.85×Shopping
Floral industry22.24×Business & Career
Tom Clancy's Ghost Recon 2142.95×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Flower Shop audience
TraitClusterScore
Urban LifestyleOPEN22.74
Design AffinityPREMIUM2.43
Pet OwnershipJOY1.83
TravellingTHRILL1.79
LGBTQ+ IdentityOPEN1.52
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for The Flower Shop
CountryShare
United States59.9%
United Kingdom15.8%
India5.2%

See The Flower Shop audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does The Flower Shop have in United States?

The Flower Shop has an estimated audience of 434,235 people in United States, concentrated in Arizona and Utah.

What is the gender split and age of The Flower Shop fans?

67.2% of The Flower Shop fans are female, 32.8% are male, with an average age of 35.3 years.

Which brands do The Flower Shop fans like most?

The Flower Shop fans show strongest brand affinity for Fruit Bouquets (215.9×), Beirut (band) (86.49×), and From You Flowers (97.09×) over the country average.

Where do The Flower Shop fans live in United States?

The Flower Shop fans in United States are most concentrated in Arizona (reach 84,723), Utah (reach 72,821), and New York (reach 56,691). These three regions account for the largest share of the active audience.

What other brands do The Flower Shop fans also like?

Beyond The Flower Shop itself, the audience over-indexes on Beirut (band) (86.49×), From You Flowers (97.09×), Hannah Arendt (85.94×), and Online flower delivery (31.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flower Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.