The Flower Shop Audience in United States

The Flower Shop has an estimated audience of 434,235 people in United States. 67.2% are female, 32.8% are male, average age 35.3. Top regions: Arizona, Utah, New York. Top brand affinities: Fruit Bouquets, Beirut (band), From You Flowers, Hannah Arendt, Online flower delivery.
The average The Flower Shop fan in United States is 35.3 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, Utah, New York. Top brand affinities include Fruit Bouquets, Beirut (band), From You Flowers, with strongest over-indexing on Fruit Bouquets (215.9× the country average). Demographically, the The Flower Shop audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Video game
Demographics of The Flower Shop fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 35.3 |
| Estimated audience size | 434,235 |
Audience persona
The typical The Flower Shop fan in United States is more female, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fruit Bouquets.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arizona | 84,723 | 9.56× |
| Utah | 72,821 | 18.73× |
| New York | 56,691 | 2.34× |
| Texas | 20,387 | 0.55× |
| California | 13,686 | 0.29× |
| New Jersey | 7,035 | 0.64× |
| Ohio | 6,513 | 0.49× |
| Florida | 6,399 | 0.22× |
| South Dakota | 6,107 | 6.08× |
| Oklahoma | 6,033 | 1.25× |
| Tennessee | 4,455 | 0.51× |
| North Carolina | 4,251 | 0.33× |
| Georgia | 3,894 | 0.29× |
| Indiana | 3,410 | 0.43× |
| Pennsylvania | 3,141 | 0.21× |
| Alabama | 3,131 | 0.52× |
| Michigan | 2,868 | 0.25× |
| Wisconsin | 2,738 | 0.42× |
| Illinois | 2,627 | 0.18× |
| Louisiana | 2,345 | 0.42× |
| Virginia | 2,152 | 0.2× |
| Kentucky | 1,596 | 0.29× |
| Maryland | 1,585 | 0.21× |
| Massachusetts | 1,499 | 0.18× |
| Colorado | 1,440 | 0.21× |
| Minnesota | 1,423 | 0.23× |
| Missouri | 1,391 | 0.2× |
| Kansas | 1,236 | 0.36× |
| New Mexico | 1,183 | 0.54× |
| Washington | 1,038 | 0.12× |
| Nevada | 1,017 | 0.24× |
| Nebraska | 949 | 0.44× |
| Arkansas | 873 | 0.24× |
| Idaho | 824 | 0.38× |
| South Carolina | 821 | 0.13× |
| Connecticut | 817 | 0.19× |
| Iowa | 759 | 0.21× |
| Oregon | 641 | 0.13× |
| Rhode Island | 635 | 0.46× |
| Mississippi | 491 | 0.14× |
| Montana | 412 | 0.34× |
| Maine | 398 | 0.26× |
| West Virginia | 392 | 0.19× |
| Washington, District of Columbia | 230 | 0.18× |
| Wyoming | 219 | 0.34× |
| Delaware | 212 | 0.18× |
| Hawaii | 203 | 0.11× |
| New Hampshire | 178 | 0.1× |
| Alaska | 162 | 0.17× |
| North Dakota | 158 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fruit Bouquets | 215.9× | Food & Beverages |
| Beirut (band) | 86.49× | Music & Radio |
| From You Flowers | 97.09× | Home & Garden |
| Hannah Arendt | 85.94× | Literature |
| Online flower delivery | 31.17× | Home & Garden |
| Terence Hill | 97.2× | Movies & TV |
| FTD Flowers | 57.92× | Home & Garden |
| Flower Design | 80.42× | Games |
| ROSE Online | 82.63× | Games |
| White Rose | 55.76× | Politics & Society |
| Smart Car | 147.49× | Cars & Mobility |
| Dolce Vita (TVB) | 28.64× | Movies & TV |
| Floral Design Institute | 67.99× | Business & Career |
| Premium Rush | 92.52× | Movies & TV |
| New Year's Eve | 7.58× | Home & Garden |
| Chocolate (2008 film) | 13.45× | Movies & TV |
| Beirut Souks | 91.58× | Shopping |
| Unique Gifts | 6.85× | Shopping |
| Floral industry | 22.24× | Business & Career |
| Tom Clancy's Ghost Recon 2 | 142.95× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 22.74 |
| Design Affinity | PREMIUM | 2.43 |
| Pet Ownership | JOY | 1.83 |
| Travelling | THRILL | 1.79 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Luxury Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.9% |
| United Kingdom | 15.8% |
| India | 5.2% |
See The Flower Shop audiences in other countries
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Frequently asked questions
How many fans does The Flower Shop have in United States?
The Flower Shop has an estimated audience of 434,235 people in United States, concentrated in Arizona and Utah.
What is the gender split and age of The Flower Shop fans?
67.2% of The Flower Shop fans are female, 32.8% are male, with an average age of 35.3 years.
Which brands do The Flower Shop fans like most?
The Flower Shop fans show strongest brand affinity for Fruit Bouquets (215.9×), Beirut (band) (86.49×), and From You Flowers (97.09×) over the country average.
Where do The Flower Shop fans live in United States?
The Flower Shop fans in United States are most concentrated in Arizona (reach 84,723), Utah (reach 72,821), and New York (reach 56,691). These three regions account for the largest share of the active audience.
What other brands do The Flower Shop fans also like?
Beyond The Flower Shop itself, the audience over-indexes on Beirut (band) (86.49×), From You Flowers (97.09×), Hannah Arendt (85.94×), and Online flower delivery (31.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Flower Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.