A data profile of the people who buy, follow and care about White Rose in United States — modelled from more than twelve digital signal sources. White Rose has an estimated audience of 522,806 people in United States.
The average White Rose fan in United States is 36.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include White Chicks, Babe Ruth, From You Flowers, with strongest over-indexing on White Chicks (37.47× the country average).
Demographically, the White Rose audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical White Rose fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for White Chicks.
The key figures that characterise the White Rose profile in United States.
53.6% are female, 46.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 36.4 |
| Estimated audience size | 522,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide White Rose audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 24.4% |
| United States | 17.5% |
| Germany | 10.0% |
Where the White Rose audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~30K | 1.55× | |
| 02 | New Jersey | ~20K | 1.50× | |
| 03 | Louisiana | ~8K | 1.26× | |
| 04 | Texas | ~60K | 1.25× | |
| 05 | California | ~70K | 1.17× | |
| 06 | Missouri | ~10K | 1.16× | |
| 07 | Georgia | ~20K | 1.15× | |
| 08 | Mississippi | ~5K | 1.13× | |
| 09 | Alabama | ~8K | 1.11× | |
| 10 | Utah | ~5K | 1.11× | |
| 11 | Arkansas | ~5K | 1.10× | |
| 12 | Oklahoma | ~6K | 1.09× | |
| 13 | North Carolina | ~20K | 1.06× | |
| 14 | Florida | ~40K | 1.05× | |
| 15 | Oregon | ~6K | 1.05× | |
| 16 | South Carolina | ~8K | 1.04× | |
| 17 | Kentucky | ~7K | 1.04× | |
| 18 | Connecticut | ~5K | 1.04× | |
| 19 | Idaho | ~3K | 1.04× | |
| 20 | Arizona | ~10K | 1.03× | |
| 21 | Maryland | ~9K | 1.02× | |
| 22 | Illinois | ~20K | 1.01× | |
| 23 | New Mexico | ~3K | 1.01× | |
| 24 | Washington | ~10K | 1.00× | |
| 25 | Nevada | ~5K | 1.00× | |
| 26 | Indiana | ~9K | 0.99× | |
| 27 | Nebraska | ~3K | 0.99× | |
| 28 | Delaware | ~1K | 0.99× | |
| 29 | New York | ~30K | 0.98× | |
| 30 | Kansas | ~4K | 0.98× | |
| 31 | Virginia | ~10K | 0.97× | |
| 32 | Hawaii | ~2K | 0.97× | |
| 33 | West Virginia | ~2K | 0.96× | |
| 34 | Michigan | ~10K | 0.95× | |
| 35 | Ohio | ~10K | 0.94× | |
| 36 | Tennessee | ~10K | 0.94× | |
| 37 | Washington, District of Columbia | ~1K | 0.92× | |
| 38 | South Dakota | ~1K | 0.92× | |
| 39 | Alaska | ~1K | 0.92× | |
| 40 | Minnesota | ~7K | 0.91× | |
| 41 | Iowa | ~4K | 0.90× | |
| 42 | North Dakota | <1K | 0.89× | |
| 43 | Wisconsin | ~7K | 0.88× | |
| 44 | Rhode Island | ~1K | 0.87× | |
| 45 | Massachusetts | ~8K | 0.84× | |
| 46 | Colorado | ~7K | 0.83× | |
| 47 | Maine | ~1K | 0.81× | |
| 48 | Montana | ~1K | 0.81× | |
| 49 | Vermont | <1K | 0.81× | |
| 50 | New Hampshire | ~2K | 0.80× |
The strongest cross-interests of the White Rose audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | From You Flowers | Home & Garden | 80.53× | ||
| 02 | Tower of London | Travel & Leisure | 56.68× | ||
| 03 | The Flower Shop | Shopping | 55.76× | ||
| 04 | Big Ben | Travel & Leisure | 54.50× | ||
| 05 | Fruit Bouquets | Food & Beverages | 52.12× | ||
| 06 | Sarah Connor | Music & Radio | 45.47× | ||
| 07 | Wool and the Gang | Home & Garden | 43.92× | ||
| 08 | White Chicks | Movies & TV | 37.47× | ||
| 09 | Rose water | Food & Beverages | 33.48× | ||
| 10 | Babe Ruth | Sports | 32.75× | ||
| 11 | The Man in the High Castle (TV series) | Movies & TV | 20.51× | ||
| 12 | Dave Grohl | Music & Radio | 20.00× | ||
| 13 | Christopher Walken | Movies & TV | 17.20× | ||
| 14 | Olivia Munn | Movies & TV | 13.63× | ||
| 15 | Sustainable energy | Home & Garden | 5.50× | ||
| 16 | QVC | Movies & TV | 5.43× | ||
| 17 | Google Maps | Internet & Social Media | 5.33× | ||
| 18 | Barnes & Noble | Literature | 5.27× | ||
| 19 | Mortgage loans | Business & Career | 2.88× | ||
| 20 | Internet & Social Media | 2.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.37× | |
| Indulgence | JOY | 1.89× | |
| Individualism | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.85× |
White Rose has an estimated audience of 522,806 people in United States, concentrated in California and Texas.
53.6% of White Rose fans are female, 46.4% are male, with an average age of 36.4 years.
White Rose fans show strongest brand affinity for White Chicks (37.47×), Babe Ruth (32.75×), and From You Flowers (80.53×) over the country average.
White Rose fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond White Rose itself, the audience over-indexes on Babe Ruth (32.75×), From You Flowers (80.53×), Sarah Connor (45.47×), and Google Maps (5.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for White Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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