White Rose Audience in Germany
White Rose has an estimated audience of 217,552 people in Germany. 58.9% are female, 41.1% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Big Ben, Satire, Reinhard Mey, Warsaw, Inspirational Quotes.
The average White Rose fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Big Ben, Satire, Reinhard Mey, with strongest over-indexing on Big Ben (26.04× the country average). Demographically, the White Rose audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Plant
Demographics of White Rose fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.3 |
| Estimated audience size | 217,552 |
Audience persona
The typical White Rose fan in Germany is more female, around 44.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Big Ben.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,381 | 1.14× |
| Bayern | 46,858 | 1.22× |
| Baden-Württemberg | 34,184 | 1.05× |
| Niedersachsen | 23,425 | 1.01× |
| Hessen | 16,354 | 0.9× |
| Sachsen | 12,990 | 1.11× |
| Rheinland-Pfalz | 12,279 | 1.03× |
| Berlin | 10,498 | 0.98× |
| Schleswig-Holstein | 7,678 | 0.89× |
| Brandenburg | 7,192 | 0.97× |
| Thüringen | 5,963 | 0.98× |
| Hamburg | 5,513 | 1.02× |
| Sachsen-Anhalt | 4,907 | 0.79× |
| Mecklenburg-Vorpommern | 3,926 | 0.86× |
| Saarland | 3,701 | 1.26× |
| Bremen | 1,626 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big Ben | 26.04× | Travel & Leisure |
| Satire | 8.81× | Literature |
| Reinhard Mey | 9.77× | Music & Radio |
| Warsaw | 21.25× | Travel & Leisure |
| Inspirational Quotes | 21.82× | Business & Career |
| Der Tagesspiegel | 5.19× | News |
| Tagesschau | 2.64× | Movies & TV |
| Margaret Atwood | 33.42× | Literature |
| Snapped | 13.45× | Movies & TV |
| Tower of London | 29.27× | Travel & Leisure |
| Online flower delivery | 12.9× | Home & Garden |
| Pedro Pascal | 5.88× | Movies & TV |
| German television comedy | 5.88× | Movies & TV |
| Google News | 4.24× | News |
| Casablanca | 10.51× | Travel & Leisure |
| Shaun the Sheep | 11.63× | Movies & TV |
| Spiegel Online | 2.07× | News |
| Plant nursery | 4.11× | Home & Garden |
| Jojo Moyes | 18.45× | Literature |
| Sahra Wagenknecht | 5.71× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52 |
| Tradition | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.38 |
| Spirituality | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.24 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 25.7% |
| United States | 18.4% |
| Germany | 7.8% |
See White Rose audiences in other countries
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Frequently asked questions
How many fans does White Rose have in Germany?
White Rose has an estimated audience of 217,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White Rose fans?
58.9% of White Rose fans are female, 41.1% are male, with an average age of 44.3 years.
Which brands do White Rose fans like most?
White Rose fans show strongest brand affinity for Big Ben (26.04×), Satire (8.81×), and Reinhard Mey (9.77×) over the country average.
Where do White Rose fans live in Germany?
White Rose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,381), Bayern (reach 46,858), and Baden-Württemberg (reach 34,184). These three regions account for the largest share of the active audience.
What other brands do White Rose fans also like?
Beyond White Rose itself, the audience over-indexes on Satire (8.81×), Reinhard Mey (9.77×), Warsaw (21.25×), and Inspirational Quotes (21.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.