Warsaw Audience in Germany
Warsaw has an estimated audience of 520,487 people in Germany. 53.7% are female, 46.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kraków, Handmade Crafts, Wrocław, Belgrade, Bodrum.
The average Warsaw fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kraków, Handmade Crafts, Wrocław, with strongest over-indexing on Kraków (41.6× the country average). Demographically, the Warsaw audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Warsaw fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.5 |
| Estimated audience size | 520,487 |
Audience persona
The typical Warsaw fan in Germany is balanced, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Kraków.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,773 | 1.03× |
| Bayern | 89,426 | 1.07× |
| Baden-Württemberg | 70,462 | 0.99× |
| Niedersachsen | 47,336 | 0.94× |
| Hessen | 44,181 | 1.11× |
| Berlin | 43,601 | 1.87× |
| Sachsen | 28,847 | 1.13× |
| Rheinland-Pfalz | 20,125 | 0.77× |
| Brandenburg | 19,403 | 1.2× |
| Schleswig-Holstein | 16,902 | 0.9× |
| Hamburg | 14,911 | 1.27× |
| Sachsen-Anhalt | 10,220 | 0.76× |
| Thüringen | 9,478 | 0.71× |
| Mecklenburg-Vorpommern | 9,099 | 0.92× |
| Bremen | 4,054 | 0.91× |
| Saarland | 3,741 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kraków | 41.6× | Travel & Leisure |
| Handmade Crafts | 12.52× | Kids & Family |
| Wrocław | 39.11× | Travel & Leisure |
| Belgrade | 14.94× | Travel & Leisure |
| Bodrum | 10.25× | Travel & Leisure |
| International Men's Day | 52.34× | Kids & Family |
| DIY & Craft Ideas | 8.3× | Home & Garden |
| Ceca (singer) | 14.17× | Music & Radio |
| The Championships, Wimbledon | 10.08× | Sports |
| Beauty tips | 9.87× | Beauty & Wellness |
| Google News | 5.79× | News |
| Novak Djokovic | 7.93× | Sports |
| Gdańsk | 24.4× | Travel & Leisure |
| World music | 7.24× | Music & Radio |
| Novi Sad | 13.11× | Travel & Leisure |
| Democratic Republic of the Congo | 17.8× | Travel & Leisure |
| Music school | 6.89× | Music & Radio |
| Studying in Germany | 21.66× | Business & Career |
| Poznań | 27.22× | Travel & Leisure |
| Zvezde Granda | 20.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.18 |
| Spirituality | BALANCE | 1.17 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 50.5% |
| United States | 6.9% |
| United Kingdom | 3.8% |
See Warsaw audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Warsaw have in Germany?
Warsaw has an estimated audience of 520,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Warsaw fans?
53.7% of Warsaw fans are female, 46.3% are male, with an average age of 38.5 years.
Which brands do Warsaw fans like most?
Warsaw fans show strongest brand affinity for Kraków (41.6×), Handmade Crafts (12.52×), and Wrocław (39.11×) over the country average.
Where do Warsaw fans live in Germany?
Warsaw fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,773), Bayern (reach 89,426), and Baden-Württemberg (reach 70,462). These three regions account for the largest share of the active audience.
What other brands do Warsaw fans also like?
Beyond Warsaw itself, the audience over-indexes on Handmade Crafts (12.52×), Wrocław (39.11×), Belgrade (14.94×), and Bodrum (10.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.