Rascasse Audience Intelligence

Warsaw Audience in Germany

A data profile of the people who buy, follow and care about Warsaw in Germany — modelled from more than twelve digital signal sources. Warsaw has an estimated audience of 520,487 people in Germany.

#206among City in Germany#960among POI in Germany#891in Travel & Leisure

The average Warsaw fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kraków, Handmade Crafts, Wrocław, with strongest over-indexing on Kraków (41.6× the country average).

Demographically, the Warsaw audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Warsaw fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Kraków.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warsaw profile in Germany.

Audience size
520K
in Germany
Gender
53.7%♀
46.3% male
Age
38.5
average years
Country rank
#11369
POI in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warsaw fans

53.7% are female, 46.3% are male, average age 38.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Warsaw audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age38.5
Estimated audience size520,487
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Warsaw audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Warsaw audience comes from Germany.

Worldwide audience distribution share by country for Warsaw
CountryShare
Poland50.4%
United States6.8%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warsaw audience in Germany is strongest.

Fig. 05

Top regions by affinity

Warsaw fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.84×
02Brandenburg~20K1.23×
03Hamburg~10K1.23×
04Sachsen~30K1.15×
05Hessen~40K1.10×
06Bayern~90K1.04×
07Nordrhein-Westfalen~100K1.02×
08Baden-Württemberg~70K0.96×
09Mecklenburg-Vorpommern~9K0.94×
10Bremen~4K0.94×
11Niedersachsen~50K0.93×
12Schleswig-Holstein~20K0.89×
13Sachsen-Anhalt~10K0.80×
14Rheinland-Pfalz~20K0.77×
15Thüringen~10K0.76×
16Saarland~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Warsaw, Germany
0.65×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warsaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warsaw audience
#·InterestCategoryAffinity×
01International Men's DayKids & Family52.34×
02KrakówTravel & Leisure41.60×
03WrocławTravel & Leisure39.11×
04PoznańTravel & Leisure27.22×
05GdańskTravel & Leisure24.40×
06Studying in GermanyBusiness & Career21.66×
07White RosePolitics & Society20.40×
08Democratic Republic of the CongoTravel & Leisure17.80×
09BelgradeTravel & Leisure14.94×
10Ceca (singer)Music & Radio14.17×
11Novi SadTravel & Leisure13.11×
12Handmade CraftsKids & Family12.52×
13BodrumTravel & Leisure10.25×
14The Championships, WimbledonSports10.08×
15Beauty tipsBeauty & Wellness9.87×
16DIY & Craft IdeasHome & Garden8.30×
17Novak DjokovicSports7.93×
18World musicMusic & Radio7.24×
19Music schoolMusic & Radio6.89×
20Google NewsNews5.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warsaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warsaw audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
Urban LifestyleOPEN1.18×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warsaw audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Quality AwarenessPREMIUM0.86×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warsaw have in Germany?

Warsaw has an estimated audience of 520,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Warsaw fans?

53.7% of Warsaw fans are female, 46.3% are male, with an average age of 38.5 years.

03

Which brands do Warsaw fans like most?

Warsaw fans show strongest brand affinity for Kraków (41.6×), Handmade Crafts (12.52×), and Wrocław (39.11×) over the country average.

04

Where do Warsaw fans live in Germany?

Warsaw fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Warsaw fans also like?

Beyond Warsaw itself, the audience over-indexes on Handmade Crafts (12.52×), Wrocław (39.11×), Belgrade (14.94×), and Bodrum (10.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Warsaw audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Warsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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