Rascasse Audience Intelligence

Warsaw Audience in United States

A data profile of the people who buy, follow and care about Warsaw in United States — modelled from more than twelve digital signal sources. Warsaw has an estimated audience of 1,073,002 people in United States.

#296among City in United States#1999among POI in United States#1683in Travel & Leisure

The average Warsaw fan in United States is 39.3 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, New York.

Top brand affinities include Poland, Aegean Airlines, LOT Polish Airlines, with strongest over-indexing on Poland (37.63× the country average).

Demographically, the Warsaw audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warsaw fan in United States is balanced, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Poland.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warsaw profile in United States.

Audience size
1.1M
in United States
Gender
52.5%♀
47.5% male
Age
39.3
average years
Country rank
#22605
POI in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warsaw fans

52.5% are female, 47.5% are male, average age 39.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Warsaw audience in United States
MetricValue
Female52.5%
Male47.5%
Average age39.3
Estimated audience size1,073,002
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Warsaw audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Warsaw audience comes from United States.

Worldwide audience distribution share by country for Warsaw
CountryShare
Poland50.4%
United States6.8%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warsaw audience in United States is strongest.

Fig. 05

Top regions by affinity

Warsaw fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K6.31×
02Missouri~50K3.09×
03Kentucky~30K1.93×
04New York~100K1.76×
05North Carolina~50K1.63×
06Washington, District of Columbia~5K1.56×
07Virginia~40K1.45×
08Illinois~50K1.27×
09Ohio~40K1.11×
10New Jersey~30K1.02×
11North Dakota~2K1.01×
12Massachusetts~20K0.98×
13California~100K0.97×
14Washington~20K0.96×
15Minnesota~10K0.96×
16Connecticut~10K0.94×
17Kansas~8K0.91×
18Iowa~8K0.90×
19Florida~60K0.87×
20Alaska~2K0.86×
21Michigan~20K0.85×
22Colorado~10K0.85×
23Oregon~10K0.84×
24Vermont~2K0.83×
25Pennsylvania~30K0.82×
26Maryland~20K0.82×
27Utah~8K0.82×
28Maine~3K0.82×
29Rhode Island~3K0.82×
30New Hampshire~3K0.80×
31Texas~70K0.79×
32Wisconsin~10K0.78×
33South Dakota~2K0.76×
34Nebraska~4K0.75×
35Hawaii~3K0.75×
36Montana~2K0.75×
37Idaho~4K0.73×
38Georgia~20K0.72×
39Oklahoma~9K0.72×
40Delaware~2K0.72×
41Mississippi~6K0.70×
42West Virginia~4K0.70×
43Louisiana~10K0.69×
44Nevada~7K0.69×
45Arkansas~6K0.69×
46Arizona~10K0.68×
47Tennessee~10K0.68×
48New Mexico~4K0.67×
49South Carolina~10K0.66×
50Alabama~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Warsaw, United States
0.63×1.00×6.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warsaw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warsaw audience
#·InterestCategoryAffinity×
01Stockholm Arlanda AirportTravel & Leisure131.76×
02Croatia AirlinesTravel & Leisure79.16×
03Aegean AirlinesTravel & Leisure73.19×
04WrocławTravel & Leisure68.18×
05LOT Polish AirlinesTravel & Leisure63.58×
06VistaraTravel & Leisure63.29×
07GdańskTravel & Leisure48.66×
08ZagrebTravel & Leisure45.14×
09Brussels AirlinesTravel & Leisure44.31×
10South African AirwaysTravel & Leisure40.51×
11KrakówTravel & Leisure37.90×
12PolandTravel & Leisure37.63×
13Plus (telecommunications Poland)Technology & Electronics24.78×
14CastoramaShopping23.57×
15LatviaTravel & Leisure12.33×
16ParisTravel & Leisure7.07×
17Predator (alien)Movies & TV6.20×
18Mitch McConnellPolitics & Society2.00×
19LeisureTravel & Leisure1.94×
20CultureLiterature1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warsaw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warsaw audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.37×
Quality AwarenessPREMIUM1.32×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warsaw audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Pet OwnershipJOY0.98×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warsaw have in United States?

Warsaw has an estimated audience of 1,073,002 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Warsaw fans?

52.5% of Warsaw fans are female, 47.5% are male, with an average age of 39.3 years.

03

Which brands do Warsaw fans like most?

Warsaw fans show strongest brand affinity for Poland (37.63×), Aegean Airlines (73.19×), and LOT Polish Airlines (63.58×) over the country average.

04

Where do Warsaw fans live in United States?

Warsaw fans in United States are most concentrated in Indiana (reach ~100K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Warsaw fans also like?

Beyond Warsaw itself, the audience over-indexes on Aegean Airlines (73.19×), LOT Polish Airlines (63.58×), Wrocław (68.18×), and Stockholm Arlanda Airport (131.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Warsaw audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warsaw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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