Rascasse Audience Intelligence

Studying in Germany Audience in Germany

A data profile of the people who buy, follow and care about Studying in Germany in Germany — modelled from more than twelve digital signal sources. Studying in Germany has an estimated audience of 250,454 people in Germany.

#6721among Topic in Germany#1304in Business & Career

The average Studying in Germany fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Austria, Entertainment, with strongest over-indexing on Germany (2.4× the country average).

Demographically, the Studying in Germany audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Studying in Germany fan in Germany is more female, around 34.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Germany.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studying in Germany profile in Germany.

Audience size
250K
in Germany
Gender
55.4%♀
44.6% male
Age
34.4
average years
Country rank
#19633
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Studying in Germany fans

55.4% are female, 44.6% are male, average age 34.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Studying in Germany audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age34.4
Estimated audience size250,454
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Studying in Germany audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3921%
40-4916%
50+11%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Studying in Germany audience comes from Germany.

Worldwide audience distribution share by country for Studying in Germany
CountryShare
Germany51.3%
United States5.3%
Spain4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studying in Germany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Studying in Germany fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K2.00×
02Mecklenburg-Vorpommern~6K1.35×
03Hessen~20K1.20×
04Hamburg~6K1.12×
05Bremen~2K1.12×
06Bayern~40K0.97×
07Nordrhein-Westfalen~50K0.93×
08Saarland~3K0.93×
09Brandenburg~7K0.92×
10Thüringen~6K0.90×
11Sachsen-Anhalt~6K0.88×
12Baden-Württemberg~30K0.86×
13Sachsen~10K0.84×
14Schleswig-Holstein~8K0.84×
15Rheinland-Pfalz~10K0.82×
16Niedersachsen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Studying in Germany, Germany
0.78×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studying in Germany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studying in Germany audience
#·InterestCategoryAffinity×
01AustriaTravel & Leisure3.94×
02CHECK24Business & Career2.60×
03ScienceBusiness & Career2.45×
04GermanyTravel & Leisure2.40×
05Electronic musicMusic & Radio2.21×
06IKEAHome & Garden2.08×
07CultureLiterature2.00×
08PetsPets & Animals1.76×
09ReadingLiterature1.75×
10EntertainmentMovies & TV1.70×
11VehiclesCars & Mobility1.70×
12FoodFood & Beverages1.69×
13SportsSports1.68×
14Live eventsMusic & Radio1.65×
15Food and drinkFood & Beverages1.64×
16Arts and musicArts & Culture1.64×
17Outdoor recreationSports1.64×
18Consumer electronicsTechnology & Electronics1.58×
19Business and industryBusiness & Career1.51×
20MusicBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studying in Germany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studying in Germany audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.79×
Pet OwnershipJOY1.79×
Design AffinityPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studying in Germany audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
ExtroversionTHRILL0.93×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Studying in Germany have in Germany?

Studying in Germany has an estimated audience of 250,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Studying in Germany fans?

55.4% of Studying in Germany fans are female, 44.6% are male, with an average age of 34.4 years.

03

Which brands do Studying in Germany fans like most?

Studying in Germany fans show strongest brand affinity for Germany (2.4×), Austria (3.94×), and Entertainment (1.7×) over the country average.

04

Where do Studying in Germany fans live in Germany?

Studying in Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Studying in Germany fans also like?

Beyond Studying in Germany itself, the audience over-indexes on Austria (3.94×), Entertainment (1.7×), Food and drink (1.64×), and Reading (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Studying in Germany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Studying in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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