Studying in Germany Audience in Germany
Studying in Germany has an estimated audience of 250,454 people in Germany. 55.4% are female, 44.6% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Austria, Entertainment, Food and drink, Reading.
The average Studying in Germany fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Austria, Entertainment, with strongest over-indexing on Germany (2.4× the country average). Demographically, the Studying in Germany audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Studying in Germany fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 34.4 |
| Estimated audience size | 250,454 |
Audience persona
The typical Studying in Germany fan in Germany is more female, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,765 | 0.94× |
| Bayern | 39,974 | 0.99× |
| Baden-Württemberg | 28,808 | 0.84× |
| Berlin | 26,422 | 2.36× |
| Hessen | 24,230 | 1.27× |
| Niedersachsen | 17,640 | 0.73× |
| Sachsen | 8,759 | 0.71× |
| Rheinland-Pfalz | 8,502 | 0.68× |
| Mecklenburg-Vorpommern | 7,098 | 1.48× |
| Hamburg | 6,995 | 1.24× |
| Brandenburg | 6,911 | 0.89× |
| Schleswig-Holstein | 6,110 | 0.68× |
| Thüringen | 4,102 | 0.64× |
| Sachsen-Anhalt | 3,780 | 0.58× |
| Bremen | 2,892 | 1.35× |
| Saarland | 1,876 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 2.4× | Travel & Leisure |
| Austria | 3.94× | Travel & Leisure |
| Entertainment | 1.7× | Movies & TV |
| Food and drink | 1.64× | Food & Beverages |
| Reading | 1.75× | Literature |
| Arts and music | 1.64× | Arts & Culture |
| Food | 1.69× | Food & Beverages |
| Sports | 1.68× | Sports |
| Science | 2.45× | Business & Career |
| Vehicles | 1.7× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Outdoor recreation | 1.64× | Sports |
| Culture | 2× | Literature |
| IKEA | 2.08× | Home & Garden |
| Pets | 1.76× | Pets & Animals |
| CHECK24 | 2.6× | Business & Career |
| Music | 1.51× | Business & Career |
| Electronic music | 2.21× | Music & Radio |
| Harry Potter | 1.68× | Movies & TV |
| Consumer electronics | 1.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.83 |
| Career Orientation | POWER | 2.1 |
| Travelling | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.59 |
| Convenience Orientation | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.4% |
| United States | 5.3% |
| Spain | 4.9% |
See Studying in Germany audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Studying in Germany have in Germany?
Studying in Germany has an estimated audience of 250,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Studying in Germany fans?
55.4% of Studying in Germany fans are female, 44.6% are male, with an average age of 34.4 years.
Which brands do Studying in Germany fans like most?
Studying in Germany fans show strongest brand affinity for Germany (2.4×), Austria (3.94×), and Entertainment (1.7×) over the country average.
Where do Studying in Germany fans live in Germany?
Studying in Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,765), Bayern (reach 39,974), and Baden-Württemberg (reach 28,808). These three regions account for the largest share of the active audience.
What other brands do Studying in Germany fans also like?
Beyond Studying in Germany itself, the audience over-indexes on Austria (3.94×), Entertainment (1.7×), Food and drink (1.64×), and Reading (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Studying in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.