Kraków Audience in Germany
Kraków has an estimated audience of 448,366 people in Germany. 56.4% are female, 43.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ciwan Haco, Gil Ofarim, Stradivarius, Pillow, Urban horticulture.
The average Kraków fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ciwan Haco, Gil Ofarim, Stradivarius, with strongest over-indexing on Ciwan Haco (46.62× the country average). Demographically, the Kraków audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kraków fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.5 |
| Estimated audience size | 448,366 |
Audience persona
The typical Kraków fan in Germany is more female, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Ciwan Haco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,366 | 1.14× |
| Bayern | 83,239 | 1.15× |
| Baden-Württemberg | 61,834 | 1.01× |
| Niedersachsen | 41,172 | 0.95× |
| Hessen | 36,288 | 1.06× |
| Sachsen | 30,424 | 1.38× |
| Berlin | 29,688 | 1.48× |
| Brandenburg | 18,116 | 1.3× |
| Rheinland-Pfalz | 17,643 | 0.79× |
| Schleswig-Holstein | 13,734 | 0.85× |
| Hamburg | 10,565 | 1.04× |
| Thüringen | 9,306 | 0.81× |
| Sachsen-Anhalt | 9,067 | 0.78× |
| Mecklenburg-Vorpommern | 7,480 | 0.87× |
| Bremen | 3,136 | 0.82× |
| Saarland | 3,065 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ciwan Haco | 46.62× | Music & Radio |
| Gil Ofarim | 2.06× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.82× | Home & Garden |
| Urban horticulture | 1.91× | Home & Garden |
| perfect getaway | 13.4× | Movies & TV |
| Corona (band) | 2.39× | Music & Radio |
| Höxter | 8.81× | Travel & Leisure |
| Hakone, Kanagawa | 5.72× | Travel & Leisure |
| Nuwara Eliya | 10.91× | Travel & Leisure |
| Hachis Parmentier | 9.09× | Food & Beverages |
| Esra Erol | 3.9× | Movies & TV |
| Euphonium | 6.96× | Music & Radio |
| mycity4kids.com | 24.58× | |
| Ennis, Texas | 12.74× | Travel & Leisure |
| Volvo V60 | 2.47× | Cars & Mobility |
| Figure painting (hobby) | 2.06× | Arts & Culture |
| Information sensitivity | 2.64× | Technology & Electronics |
| Jaguar F-Pace | 2.94× | Cars & Mobility |
| Honda N360 | 12.03× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.14 |
| Design Affinity | PREMIUM | 1.14 |
| Spirituality | BALANCE | 1.06 |
| Community Orientation | OPEN | 1.01 |
| Tradition | CONSERVATISM | 1.01 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 56.7% |
| United Kingdom | 6.6% |
| Italy | 5.3% |
See Kraków audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kraków have in Germany?
Kraków has an estimated audience of 448,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kraków fans?
56.4% of Kraków fans are female, 43.6% are male, with an average age of 41.5 years.
Which brands do Kraków fans like most?
Kraków fans show strongest brand affinity for Ciwan Haco (46.62×), Gil Ofarim (2.06×), and Stradivarius (1.97×) over the country average.
Where do Kraków fans live in Germany?
Kraków fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,366), Bayern (reach 83,239), and Baden-Württemberg (reach 61,834). These three regions account for the largest share of the active audience.
What other brands do Kraków fans also like?
Beyond Kraków itself, the audience over-indexes on Gil Ofarim (2.06×), Stradivarius (1.97×), Pillow (1.82×), and Urban horticulture (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kraków. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.