A data profile of the people who buy, follow and care about Oliver Kahn in Germany — modelled from more than twelve digital signal sources. Oliver Kahn has an estimated audience of 913,181 people in Germany.
The average Oliver Kahn fan in Germany is 35.3 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Mehmet Scholl, EnBW, Karlsruher SC, with strongest over-indexing on Mehmet Scholl (37.32× the country average).
Demographically, the Oliver Kahn audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oliver Kahn fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Mehmet Scholl.
The key figures that characterise the Oliver Kahn profile in Germany.
21.1% are female, 78.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 35.3 |
| Estimated audience size | 913,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Oliver Kahn audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 33.0% |
| Brazil | 9.3% |
| United States | 4.2% |
Where the Oliver Kahn audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.25× | |
| 02 | Baden-Württemberg | ~100K | 1.21× | |
| 03 | Niedersachsen | ~70K | 1.09× | |
| 04 | Rheinland-Pfalz | ~30K | 1.06× | |
| 05 | Saarland | ~8K | 1.04× | |
| 06 | Hessen | ~50K | 1.00× | |
| 07 | Hamburg | ~10K | 0.99× | |
| 08 | Brandenburg | ~20K | 0.98× | |
| 09 | Sachsen-Anhalt | ~20K | 0.98× | |
| 10 | Sachsen | ~30K | 0.97× | |
| 11 | Schleswig-Holstein | ~20K | 0.97× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.97× | |
| 13 | Berlin | ~30K | 0.95× | |
| 14 | Thüringen | ~20K | 0.95× | |
| 15 | Bremen | ~5K | 0.85× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.83× |
The strongest cross-interests of the Oliver Kahn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hochschule für Musik Karlsruhe | Business & Career | 42.93× | ||
| 02 | Oliver Bierhoff | Sports | 42.53× | ||
| 03 | Mehmet Scholl | Sports | 37.32× | ||
| 04 | TGV | Cars & Mobility | 34.58× | ||
| 05 | Karlsruher SC | Sports | 20.30× | ||
| 06 | EnBW | Home & Garden | 18.86× | ||
| 07 | Eindhoven | Travel & Leisure | 14.35× | ||
| 08 | Xabi Alonso | Sports | 11.86× | ||
| 09 | Uli Hoeneß | Sports | 11.85× | ||
| 10 | Tipico | Games | 6.87× | ||
| 11 | Transfermarkt | Sports | 6.35× | ||
| 12 | 3. Liga | Sports | 6.29× | ||
| 13 | VfB Stuttgart | Sports | 5.91× | ||
| 14 | Manuel Neuer | Sports | 5.37× | ||
| 15 | 2. Bundesliga | Sports | 4.12× | ||
| 16 | Sportschau | Sports | 3.78× | ||
| 17 | Germany | Travel & Leisure | 2.95× | ||
| 18 | Borussia Dortmund | Sports | 2.93× | ||
| 19 | FC Bayern Munich | Sports | 2.92× | ||
| 20 | FIFA World Cup | Sports | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Patriotism | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.73× | |
| Sustainability | BALANCE | 0.75× |
Oliver Kahn has an estimated audience of 913,181 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
21.1% of Oliver Kahn fans are female, 78.9% are male, with an average age of 35.3 years.
Oliver Kahn fans show strongest brand affinity for Mehmet Scholl (37.32×), EnBW (18.86×), and Karlsruher SC (20.3×) over the country average.
Oliver Kahn fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Oliver Kahn itself, the audience over-indexes on EnBW (18.86×), Karlsruher SC (20.3×), Transfermarkt (6.35×), and VfB Stuttgart (5.91×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Oliver Kahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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