Oliver Kahn Audience in Germany
Oliver Kahn has an estimated audience of 657,516 people in Germany. 21.1% are female, 78.9% are male, average age 35.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Mehmet Scholl, EnBW, Karlsruher SC, Transfermarkt, VfB Stuttgart.
The average Oliver Kahn fan in Germany is 35.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Mehmet Scholl, EnBW, Karlsruher SC, with strongest over-indexing on Mehmet Scholl (37.32× the country average). Demographically, the Oliver Kahn audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Oliver Kahn fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 35.3 |
| Estimated audience size | 657,516 |
Audience persona
The typical Oliver Kahn fan in Germany is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Mehmet Scholl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 138,871 | 1.31× |
| Baden-Württemberg | 113,800 | 1.27× |
| Nordrhein-Westfalen | 86,326 | 0.6× |
| Niedersachsen | 69,588 | 1.09× |
| Hessen | 52,025 | 1.04× |
| Rheinland-Pfalz | 35,382 | 1.07× |
| Sachsen | 31,472 | 0.98× |
| Berlin | 29,820 | 1.01× |
| Schleswig-Holstein | 22,803 | 0.97× |
| Brandenburg | 20,070 | 0.98× |
| Sachsen-Anhalt | 16,645 | 0.98× |
| Thüringen | 15,571 | 0.93× |
| Hamburg | 14,894 | 1× |
| Mecklenburg-Vorpommern | 11,948 | 0.95× |
| Saarland | 8,093 | 1× |
| Bremen | 4,568 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mehmet Scholl | 37.32× | Sports |
| EnBW | 18.86× | Home & Garden |
| Karlsruher SC | 20.3× | Sports |
| Transfermarkt | 6.35× | Sports |
| VfB Stuttgart | 5.91× | Sports |
| Tipico | 6.87× | Games |
| Eindhoven | 14.35× | Travel & Leisure |
| Borussia Dortmund | 2.93× | Sports |
| TGV | 34.58× | Cars & Mobility |
| Oliver Bierhoff | 42.53× | Sports |
| Xabi Alonso | 11.86× | Sports |
| Germany | 2.95× | Travel & Leisure |
| Hochschule für Musik Karlsruhe | 42.93× | Business & Career |
| 2. Bundesliga | 4.12× | Sports |
| 3. Liga | 6.29× | Sports |
| FC Bayern Munich | 2.92× | Sports |
| Uli Hoeneß | 11.85× | Sports |
| Sport Bild | 5.32× | Sports |
| Krasnodar | 38.47× | Travel & Leisure |
| Sportschau | 3.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Career Orientation | POWER | 1.24 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.08 |
| Need for Security | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.4% |
| Brazil | 7.3% |
| Indonesia | 4.7% |
See Oliver Kahn audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Oliver Kahn have in Germany?
Oliver Kahn has an estimated audience of 657,516 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Oliver Kahn fans?
21.1% of Oliver Kahn fans are female, 78.9% are male, with an average age of 35.3 years.
Which brands do Oliver Kahn fans like most?
Oliver Kahn fans show strongest brand affinity for Mehmet Scholl (37.32×), EnBW (18.86×), and Karlsruher SC (20.3×) over the country average.
Where do Oliver Kahn fans live in Germany?
Oliver Kahn fans in Germany are most concentrated in Bayern (reach 138,871), Baden-Württemberg (reach 113,800), and Nordrhein-Westfalen (reach 86,326). These three regions account for the largest share of the active audience.
What other brands do Oliver Kahn fans also like?
Beyond Oliver Kahn itself, the audience over-indexes on EnBW (18.86×), Karlsruher SC (20.3×), Transfermarkt (6.35×), and VfB Stuttgart (5.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oliver Kahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.