EnBW Audience in Germany
EnBW has an estimated audience of 1,446,109 people in Germany. 39.3% are female, 60.7% are male, average age 42.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: F.C. Hansa Rostock, Holstein Kiel, Deutsche Bahn, Borussia Dortmund, Oliver Kahn.
The average EnBW fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include F.C. Hansa Rostock, Holstein Kiel, Deutsche Bahn, with strongest over-indexing on F.C. Hansa Rostock (7.93× the country average). Demographically, the EnBW audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of EnBW fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 42.1 |
| Estimated audience size | 1,446,109 |
Audience persona
The typical EnBW fan in Germany is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for F.C. Hansa Rostock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,084,582 | 6.1× |
| Bayern | 226,029 | 0.97× |
| Nordrhein-Westfalen | 141,827 | 0.45× |
| Hessen | 110,971 | 1.01× |
| Niedersachsen | 96,848 | 0.69× |
| Rheinland-Pfalz | 83,470 | 1.15× |
| Berlin | 40,887 | 0.63× |
| Sachsen | 35,524 | 0.5× |
| Schleswig-Holstein | 32,196 | 0.62× |
| Brandenburg | 24,611 | 0.55× |
| Hamburg | 21,870 | 0.67× |
| Thüringen | 20,142 | 0.55× |
| Sachsen-Anhalt | 17,660 | 0.47× |
| Mecklenburg-Vorpommern | 13,080 | 0.47× |
| Saarland | 12,836 | 0.72× |
| Bremen | 5,447 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| F.C. Hansa Rostock | 7.93× | Sports |
| Holstein Kiel | 10.28× | Sports |
| Deutsche Bahn | 3.59× | Cars & Mobility |
| Borussia Dortmund | 2.05× | Sports |
| Oliver Kahn | 15.64× | Sports |
| SSV Jahn Regensburg | 10.69× | Sports |
| VfB Stuttgart | 3.21× | Sports |
| SpVgg Greuther Fürth | 9.98× | Sports |
| FC Bayern Munich | 2.04× | Sports |
| Solar cell | 5.75× | Home & Garden |
| Whirlpool Corporation | 9.16× | Home & Garden |
| 1. FC Heidenheim | 6.71× | Sports |
| Satire | 4.36× | Literature |
| 2. Bundesliga | 2.58× | Sports |
| SunExpress | 4.82× | Travel & Leisure |
| Transfermarkt | 2.68× | Sports |
| RB Leipzig | 3.16× | Sports |
| VfL Bochum | 4.25× | Sports |
| Eintracht Frankfurt | 2.22× | Sports |
| Photovoltaics | 3.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.52 |
| Design Affinity | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| Austria | 1.7% |
| United Kingdom | 1.0% |
See EnBW audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- Eprimo (929,798)
- Stadtwerke Düsseldorf (691,505)
Frequently asked questions
How many fans does EnBW have in Germany?
EnBW has an estimated audience of 1,446,109 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of EnBW fans?
39.3% of EnBW fans are female, 60.7% are male, with an average age of 42.1 years.
Which brands do EnBW fans like most?
EnBW fans show strongest brand affinity for F.C. Hansa Rostock (7.93×), Holstein Kiel (10.28×), and Deutsche Bahn (3.59×) over the country average.
Where do EnBW fans live in Germany?
EnBW fans in Germany are most concentrated in Baden-Württemberg (reach 1,084,582), Bayern (reach 226,029), and Nordrhein-Westfalen (reach 141,827). These three regions account for the largest share of the active audience.
What other brands do EnBW fans also like?
Beyond EnBW itself, the audience over-indexes on Holstein Kiel (10.28×), Deutsche Bahn (3.59×), Borussia Dortmund (2.05×), and Oliver Kahn (15.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EnBW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.