EnBW Target Market in Germany
A data profile of the people who buy, follow and care about EnBW in Germany — modelled from more than twelve digital signal sources. EnBW has an estimated audience of 1,530,597 people in Germany.
The average EnBW fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Oliver Kahn, Deutsche Bahn, Solar cell, with strongest over-indexing on Oliver Kahn (18.86× the country average).
Demographically, the EnBW audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EnBW fan in Germany is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Oliver Kahn.
At a glance
The key figures that characterise the EnBW profile in Germany.
Search interest · 12-month trend
Customer demographics of EnBW
39.3% are female, 60.7% are male, average age 42.1.
Gender split
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 42.1 |
| Estimated audience size | 1,530,597 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide EnBW audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.1% |
| Austria | 1.6% |
| United Kingdom | 0.9% |
Geography
Where the EnBW audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~1M | 5.50× | |
| 02 | Rheinland-Pfalz | ~90K | 1.21× | |
| 03 | Bayern | ~200K | 1.01× | |
| 04 | Hessen | ~100K | 0.99× | |
| 05 | Saarland | ~10K | 0.79× | |
| 06 | Niedersachsen | ~100K | 0.76× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.71× | |
| 08 | Schleswig-Holstein | ~40K | 0.68× | |
| 09 | Hamburg | ~20K | 0.66× | |
| 10 | Thüringen | ~20K | 0.64× | |
| 11 | Berlin | ~40K | 0.61× | |
| 12 | Brandenburg | ~30K | 0.61× | |
| 13 | Sachsen-Anhalt | ~20K | 0.56× | |
| 14 | Sachsen | ~40K | 0.55× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.53× | |
| 16 | Bremen | ~7K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the EnBW audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oliver Kahn | Sports | 18.86× | ||
| 02 | Karlsruher SC | Sports | 12.07× | ||
| 03 | SpVgg Greuther Fürth | Sports | 11.70× | ||
| 04 | VfL Osnabrück | Sports | 11.65× | ||
| 05 | SSV Jahn Regensburg | Sports | 10.25× | ||
| 06 | Solar cell | Home & Garden | 9.69× | ||
| 07 | Holstein Kiel | Sports | 9.47× | ||
| 08 | Frauen-Bundesliga | Sports | 8.79× | ||
| 09 | Lothar Matthäus | Sports | 8.57× | ||
| 10 | Central heating | Home & Garden | 8.05× | ||
| 11 | 1. FC Heidenheim | Sports | 6.54× | ||
| 12 | VfL Bochum | Sports | 6.15× | ||
| 13 | 1. FC Union Berlin | Sports | 5.94× | ||
| 14 | F.C. Hansa Rostock | Sports | 4.80× | ||
| 15 | Deutsche Bahn | Cars & Mobility | 4.20× | ||
| 16 | Targobank | Business & Career | 3.52× | ||
| 17 | RB Leipzig | Sports | 3.42× | ||
| 18 | Transfermarkt | Sports | 3.40× | ||
| 19 | VfB Stuttgart | Sports | 2.95× | ||
| 20 | Nature | Home & Garden | 2.27× |
Personality of the EnBW audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.12× | |
| Need for Security | CONSERVATISM | 1.88× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.81× |
Frequently asked questions
Who is EnBW's target market in Germany?
EnBW's target market in Germany covers an estimated 1,530,597 people, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of EnBW customers?
39.3% of the EnBW audience are female, 60.7% are male, with an average age of 42.1 years.
Which brands do EnBW fans like most?
EnBW fans show strongest brand affinity for Oliver Kahn (18.86×), Deutsche Bahn (4.2×), and Solar cell (9.69×) over the country average.
Where do EnBW fans live in Germany?
EnBW fans in Germany are most concentrated in Baden-Württemberg (reach ~1M), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do EnBW fans also like?
Beyond EnBW itself, the audience over-indexes on Deutsche Bahn (4.2×), Solar cell (9.69×), Frauen-Bundesliga (8.79×), and VfL Osnabrück (11.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See EnBW audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for EnBW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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