Eprimo Audience in Germany
Eprimo has an estimated audience of 929,798 people in Germany. 48.3% are female, 51.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Vattenfall, E.ON, Western Union, Satire, German television comedy.
The average Eprimo fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Vattenfall, E.ON, Western Union, with strongest over-indexing on Vattenfall (19.55× the country average). Demographically, the Eprimo audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Eprimo fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.5 |
| Estimated audience size | 929,798 |
Audience persona
The typical Eprimo fan in Germany is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Vattenfall.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,383 | 1.38× |
| Baden-Württemberg | 115,475 | 0.91× |
| Niedersachsen | 113,843 | 1.26× |
| Bayern | 107,783 | 0.72× |
| Hessen | 66,633 | 0.94× |
| Rheinland-Pfalz | 57,716 | 1.24× |
| Sachsen | 44,891 | 0.98× |
| Berlin | 38,436 | 0.92× |
| Brandenburg | 31,625 | 1.1× |
| Thüringen | 30,497 | 1.29× |
| Schleswig-Holstein | 30,264 | 0.91× |
| Sachsen-Anhalt | 24,307 | 1.01× |
| Hamburg | 18,929 | 0.9× |
| Mecklenburg-Vorpommern | 14,819 | 0.83× |
| Saarland | 9,872 | 0.86× |
| Bremen | 5,861 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vattenfall | 19.55× | Home & Garden |
| E.ON | 17.22× | Home & Garden |
| Western Union | 11.91× | Business & Career |
| Satire | 8.06× | Literature |
| German television comedy | 8.43× | Movies & TV |
| RTL Television | 4.85× | Movies & TV |
| Fachhochschule | 8.81× | Business & Career |
| Headphones | 6.26× | Technology & Electronics |
| Allgäu | 6.55× | Travel & Leisure |
| Actimel | 20.8× | Food & Beverages |
| Kurdistan | 9.92× | Travel & Leisure |
| Netto Marken-Discount | 2.3× | Shopping |
| Casino | 5.74× | Games |
| Tagesschau | 1.92× | Movies & TV |
| Markus Lanz | 3.46× | Movies & TV |
| ICloud | 4.8× | Technology & Electronics |
| Hannah Arendt | 8.93× | Literature |
| Pets | 1.6× | Pets & Animals |
| Solar power | 3.01× | Home & Garden |
| Country rap | 4.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Indulgence | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| Spain | 0.1% |
| Austria | 0.1% |
See Eprimo audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Stadtwerke Düsseldorf (691,505)
Frequently asked questions
How many fans does Eprimo have in Germany?
Eprimo has an estimated audience of 929,798 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eprimo fans?
48.3% of Eprimo fans are female, 51.7% are male, with an average age of 43.5 years.
Which brands do Eprimo fans like most?
Eprimo fans show strongest brand affinity for Vattenfall (19.55×), E.ON (17.22×), and Western Union (11.91×) over the country average.
Where do Eprimo fans live in Germany?
Eprimo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,383), Baden-Württemberg (reach 115,475), and Niedersachsen (reach 113,843). These three regions account for the largest share of the active audience.
What other brands do Eprimo fans also like?
Beyond Eprimo itself, the audience over-indexes on E.ON (17.22×), Western Union (11.91×), Satire (8.06×), and German television comedy (8.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eprimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.