Rascasse Audience Intelligence

Eprimo Target Market in Germany

A data profile of the people who buy, follow and care about Eprimo in Germany — modelled from more than twelve digital signal sources. Eprimo has an estimated audience of 987,780 people in Germany.

#5among Energy in Germany#864among Brand in Germany#432in Home & Garden

The average Eprimo fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Vattenfall, E.ON, Western Union, with strongest over-indexing on Vattenfall (23.31× the country average).

Demographically, the Eprimo audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eprimo fan in Germany is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Vattenfall.

Category: Home & Garden · Type: Brand · Subtype: Energy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eprimo profile in Germany.

Audience size
988K
in Germany
Gender
45.8%♀
54.2% male
Age
44.7
average years
Country rank
#6609
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eprimo

45.8% are female, 54.2% are male, average age 44.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Eprimo audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age44.7
Estimated audience size987,780
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Eprimo audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Eprimo audience comes from Germany.

Worldwide audience distribution share by country for Eprimo
CountryShare
Germany98.4%
China0.1%
Spain0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eprimo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eprimo customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.36×
02Thüringen~30K1.31×
03Niedersachsen~100K1.26×
04Rheinland-Pfalz~60K1.21×
05Brandenburg~30K1.11×
06Sachsen-Anhalt~30K1.01×
07Sachsen~50K0.97×
08Hessen~70K0.93×
09Berlin~40K0.91×
10Saarland~10K0.91×
11Schleswig-Holstein~30K0.90×
12Hamburg~20K0.89×
13Baden-Württemberg~100K0.88×
14Mecklenburg-Vorpommern~20K0.88×
15Bremen~7K0.80×
16Bayern~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Eprimo, Germany
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eprimo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eprimo audience
#·InterestCategoryAffinity×
01VattenfallHome & Garden23.31×
02E.ONHome & Garden18.69×
03RWEHome & Garden10.11×
04Western UnionBusiness & Career5.96×
05EssoCars & Mobility4.04×
06RTL TelevisionMovies & TV3.28×
07Efficient energy useTechnology & Electronics3.22×
08Solar powerHome & Garden2.99×
09PhotovoltaicsHome & Garden2.93×
10EnergyHome & Garden2.79×
11PostbankBusiness & Career2.36×
12Solar energyHome & Garden2.35×
13Netto Marken-DiscountShopping2.28×
14CommerzbankBusiness & Career2.19×
15VacationsTravel & Leisure1.97×
16Renewable energyBusiness & Career1.97×
17NatureHome & Garden1.92×
18TagesschauMovies & TV1.80×
19AldiShopping1.80×
20REWEShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eprimo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eprimo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
PatriotismCONSERVATISM1.45×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eprimo audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Sports ActivityPOWER0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eprimo's target market in Germany?

Eprimo's target market in Germany covers an estimated 987,780 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Eprimo customers?

45.8% of the Eprimo audience are female, 54.2% are male, with an average age of 44.7 years.

03

Which brands do Eprimo fans like most?

Eprimo fans show strongest brand affinity for Vattenfall (23.31×), E.ON (18.69×), and Western Union (5.96×) over the country average.

04

Where do Eprimo fans live in Germany?

Eprimo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eprimo fans also like?

Beyond Eprimo itself, the audience over-indexes on E.ON (18.69×), Western Union (5.96×), Esso (4.04×), and Netto Marken-Discount (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy audiences in Germany

See Eprimo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eprimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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