A data profile of the people who buy, follow and care about Mehmet Scholl in Germany — modelled from more than twelve digital signal sources. Mehmet Scholl has an estimated audience of 690,989 people in Germany.
The average Mehmet Scholl fan in Germany is 36.4 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Oliver Kahn, Deutsche Bahn, Germany national football team, with strongest over-indexing on Oliver Kahn (37.32× the country average).
Demographically, the Mehmet Scholl audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mehmet Scholl fan in Germany is balanced, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Oliver Kahn.
The key figures that characterise the Mehmet Scholl profile in Germany.
47.0% are female, 53.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.4 |
| Estimated audience size | 690,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Mehmet Scholl audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 79.4% |
| Austria | 4.4% |
| Italy | 3.6% |
Where the Mehmet Scholl audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.68× | |
| 02 | Baden-Württemberg | ~90K | 1.26× | |
| 03 | Rheinland-Pfalz | ~30K | 1.19× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 05 | Niedersachsen | ~50K | 1.05× | |
| 06 | Hessen | ~40K | 1.04× | |
| 07 | Schleswig-Holstein | ~20K | 1.00× | |
| 08 | Saarland | ~6K | 1.00× | |
| 09 | Thüringen | ~10K | 0.92× | |
| 10 | Hamburg | ~10K | 0.92× | |
| 11 | Bremen | ~4K | 0.86× | |
| 12 | Berlin | ~20K | 0.85× | |
| 13 | Brandenburg | ~10K | 0.82× | |
| 14 | Sachsen | ~20K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.80× | |
| 16 | Sachsen-Anhalt | ~10K | 0.77× |
The strongest cross-interests of the Mehmet Scholl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oliver Kahn | Sports | 37.32× | ||
| 02 | RC Strasbourg Alsace | Sports | 27.00× | ||
| 03 | Deutsche Bahn | Cars & Mobility | 7.04× | ||
| 04 | Max Giesinger | Music & Radio | 4.85× | ||
| 05 | Germany national football team | Sports | 4.28× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.18× | ||
| 07 | Social Democratic Party of Germany | Politics & Society | 2.86× | ||
| 08 | Mineral water | Food & Beverages | 2.74× | ||
| 09 | Boris Becker | Sports | 2.65× | ||
| 10 | Nico Santos | Music & Radio | 2.65× | ||
| 11 | ZDF-Fernsehgarten | Movies & TV | 2.25× | ||
| 12 | FC St. Pauli | Sports | 1.80× | ||
| 13 | FlixBus | Cars & Mobility | 1.72× | ||
| 14 | Ina Müller | Movies & TV | 1.67× | ||
| 15 | Rail transport | Travel & Leisure | 1.65× | ||
| 16 | Manuel Neuer | Sports | 1.64× | ||
| 17 | Udo Lindenberg | Music & Radio | 1.64× | ||
| 18 | Thomann | Shopping | 1.60× | ||
| 19 | Public transport | Cars & Mobility | 1.59× | ||
| 20 | Zoo | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Community Orientation | OPEN | 1.37× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Risk Appetite | THRILL | 0.67× | |
| Price Sensitivity | PREMIUM | 0.68× |
Mehmet Scholl has an estimated audience of 690,989 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
47.0% of Mehmet Scholl fans are female, 53.0% are male, with an average age of 36.4 years.
Mehmet Scholl fans show strongest brand affinity for Oliver Kahn (37.32×), Deutsche Bahn (7.04×), and Germany national football team (4.28×) over the country average.
Mehmet Scholl fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Mehmet Scholl itself, the audience over-indexes on Deutsche Bahn (7.04×), Germany national football team (4.28×), Social Democratic Party of Germany (2.86×), and Max Giesinger (4.85×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mehmet Scholl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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