Wrocław Audience in Germany
A data profile of the people who buy, follow and care about Wrocław in Germany — modelled from more than twelve digital signal sources. Wrocław has an estimated audience of 251,665 people in Germany.
The average Wrocław fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.
Top brand affinities include Katowice, Warsaw, Novak Djokovic, with strongest over-indexing on Katowice (82.69× the country average).
Demographically, the Wrocław audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wrocław fan in Germany is balanced, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Katowice.
At a glance
The key figures that characterise the Wrocław profile in Germany.
Search interest · 12-month trend
Demographics of Wrocław fans
51.8% are female, 48.2% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.3 |
| Estimated audience size | 251,665 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Wrocław audience comes from Germany.
| Country | Share |
|---|---|
| Poland | 69.1% |
| Germany | 4.5% |
| United States | 4.0% |
Geography
Where the Wrocław audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 2.48× | |
| 02 | Brandenburg | ~10K | 1.77× | |
| 03 | Berlin | ~20K | 1.56× | |
| 04 | Thüringen | ~7K | 1.09× | |
| 05 | Sachsen-Anhalt | ~7K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~5K | 1.04× | |
| 07 | Bayern | ~30K | 0.85× | |
| 08 | Hessen | ~20K | 0.82× | |
| 09 | Niedersachsen | ~20K | 0.79× | |
| 10 | Hamburg | ~4K | 0.78× | |
| 11 | Nordrhein-Westfalen | ~40K | 0.73× | |
| 12 | Bremen | ~2K | 0.71× | |
| 13 | Baden-Württemberg | ~20K | 0.67× | |
| 14 | Schleswig-Holstein | ~6K | 0.67× | |
| 15 | Rheinland-Pfalz | ~8K | 0.63× | |
| 16 | Saarland | ~1K | 0.46× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wrocław audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katowice | Travel & Leisure | 82.69× | ||
| 02 | Davos | Travel & Leisure | 54.86× | ||
| 03 | Esporte Clube Bahia | Sports | 43.42× | ||
| 04 | Warsaw | Travel & Leisure | 39.11× | ||
| 05 | Jelena Karleuša | Music & Radio | 34.06× | ||
| 06 | Gdańsk | Travel & Leisure | 20.04× | ||
| 07 | Telewizja Polska | Movies & TV | 18.37× | ||
| 08 | Study in Germany | Business & Career | 18.08× | ||
| 09 | Novak Djokovic | Sports | 16.67× | ||
| 10 | Blic | News | 16.67× | ||
| 11 | Ric Flair | Sports | 16.22× | ||
| 12 | Wirtualna Polska | News | 16.07× | ||
| 13 | Jutarnji list | News | 15.96× | ||
| 14 | Poland | Travel & Leisure | 13.48× | ||
| 15 | Goethe-Institut | Politics & Society | 11.19× | ||
| 16 | Bertolt Brecht | Literature | 9.73× | ||
| 17 | Shellac | Beauty & Wellness | 6.26× | ||
| 18 | Onet.pl | News | 5.56× | ||
| 19 | Apartment hotel | Travel & Leisure | 5.17× | ||
| 20 | Alexander Zverev | Sports | 3.76× |
Personality of the Wrocław audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.92× | |
| Spirituality | BALANCE | 1.69× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Pet Ownership | JOY | 0.77× | |
| DIY Mentality | THRILL | 0.81× |
Frequently asked questions
How many fans does Wrocław have in Germany?
Wrocław has an estimated audience of 251,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrocław fans?
51.8% of Wrocław fans are female, 48.2% are male, with an average age of 41.3 years.
Which brands do Wrocław fans like most?
Wrocław fans show strongest brand affinity for Katowice (82.69×), Warsaw (39.11×), and Novak Djokovic (16.67×) over the country average.
Where do Wrocław fans live in Germany?
Wrocław fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Sachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Wrocław fans also like?
Beyond Wrocław itself, the audience over-indexes on Warsaw (39.11×), Novak Djokovic (16.67×), Davos (54.86×), and Poland (13.48×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Wrocław audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrocław. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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