Wrocław Audience in Germany
Wrocław has an estimated audience of 251,665 people in Germany. 51.8% are female, 48.2% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: De Buyer, Gil Ofarim, Nuwara Eliya, Ennis, Texas, Celtic mythology.
The average Wrocław fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include De Buyer, Gil Ofarim, Nuwara Eliya, with strongest over-indexing on De Buyer (55.77× the country average). Demographically, the Wrocław audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wrocław fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.3 |
| Estimated audience size | 251,665 |
Audience persona
The typical Wrocław fan in Germany is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for De Buyer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,471 | 0.75× |
| Bayern | 35,568 | 0.88× |
| Sachsen | 29,966 | 2.43× |
| Baden-Württemberg | 24,280 | 0.71× |
| Niedersachsen | 19,701 | 0.81× |
| Berlin | 18,961 | 1.69× |
| Hessen | 16,253 | 0.85× |
| Brandenburg | 13,367 | 1.71× |
| Rheinland-Pfalz | 7,925 | 0.63× |
| Sachsen-Anhalt | 6,576 | 1.01× |
| Thüringen | 6,529 | 1.02× |
| Schleswig-Holstein | 5,975 | 0.66× |
| Mecklenburg-Vorpommern | 4,802 | 1× |
| Hamburg | 4,579 | 0.81× |
| Bremen | 1,465 | 0.68× |
| Saarland | 1,176 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| De Buyer | 55.77× | Home & Garden |
| Gil Ofarim | 2.37× | Music & Radio |
| Nuwara Eliya | 21.36× | Travel & Leisure |
| Ennis, Texas | 40.43× | Travel & Leisure |
| Celtic mythology | 7.08× | Arts & Culture |
| Pillow | 1.91× | Home & Garden |
| The Name of the Rose | 8.74× | Literature |
| Castres | 33.27× | Travel & Leisure |
| Urban horticulture | 1.91× | Home & Garden |
| Israel | 1.73× | Travel & Leisure |
| Information sensitivity | 4.53× | Technology & Electronics |
| Nurse education | 1.72× | Kids & Family |
| Square foot gardening | 8.44× | Home & Garden |
| Bully (2011 film) | 3.95× | Movies & TV |
| Isometric exercise | 5.57× | Sports |
| Volvo V60 | 2.93× | Cars & Mobility |
| HODINKEE | 6.1× | Fashion & Accessoires |
| Karaman | 4.71× | Sports |
| Esra Erol | 3.08× | Movies & TV |
| Nationality | 1.51× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.46 |
| Community Orientation | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.29 |
| Spirituality | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.2 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 69.1% |
| Germany | 4.5% |
| United States | 4.0% |
See Wrocław audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Wrocław have in Germany?
Wrocław has an estimated audience of 251,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrocław fans?
51.8% of Wrocław fans are female, 48.2% are male, with an average age of 41.3 years.
Which brands do Wrocław fans like most?
Wrocław fans show strongest brand affinity for De Buyer (55.77×), Gil Ofarim (2.37×), and Nuwara Eliya (21.36×) over the country average.
Where do Wrocław fans live in Germany?
Wrocław fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,471), Bayern (reach 35,568), and Sachsen (reach 29,966). These three regions account for the largest share of the active audience.
What other brands do Wrocław fans also like?
Beyond Wrocław itself, the audience over-indexes on Gil Ofarim (2.37×), Nuwara Eliya (21.36×), Ennis, Texas (40.43×), and Celtic mythology (7.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrocław. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.