Rascasse Audience Intelligence

Goethe-Institut Audience in Germany

A data profile of the people who buy, follow and care about Goethe-Institut in Germany — modelled from more than twelve digital signal sources. Goethe-Institut has an estimated audience of 526,935 people in Germany.

#7among Charity in Germany#31among NGO / Political Party in Germany#535in Politics & Society

The average Goethe-Institut fan in Germany is 35.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Deutsch lernen, Duolingo, Study in Germany, with strongest over-indexing on Deutsch lernen (22.49× the country average).

Demographically, the Goethe-Institut audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goethe-Institut fan in Germany is balanced, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Deutsch lernen.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goethe-Institut profile in Germany.

Audience size
527K
in Germany
Gender
53.6%♀
46.4% male
Age
35.8
average years
Country rank
#11257
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goethe-Institut fans

53.6% are female, 46.4% are male, average age 35.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Goethe-Institut audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age35.8
Estimated audience size526,935
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Goethe-Institut audience in Germany
Age bracketShare%
16-1922%
20-2927%
30-3923%
40-4916%
50+12%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Goethe-Institut audience comes from Germany.

Worldwide audience distribution share by country for Goethe-Institut
CountryShare
Germany22.0%
India5.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goethe-Institut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goethe-Institut fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K2.03×
02Bremen~6K1.41×
03Bayern~100K1.38×
04Hamburg~20K1.37×
05Baden-Württemberg~90K1.19×
06Hessen~40K1.09×
07Sachsen~20K0.93×
08Nordrhein-Westfalen~100K0.89×
09Rheinland-Pfalz~20K0.82×
10Brandenburg~10K0.78×
11Niedersachsen~40K0.75×
12Saarland~5K0.75×
13Schleswig-Holstein~10K0.72×
14Thüringen~10K0.71×
15Sachsen-Anhalt~9K0.69×
16Mecklenburg-Vorpommern~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Goethe-Institut, Germany
0.64×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goethe-Institut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goethe-Institut audience
#·InterestCategoryAffinity×
01Study in GermanyBusiness & Career29.95×
02Deutsch lernenBusiness & Career22.49×
03Johann Wolfgang von GoetheLiterature18.78×
04Rosetta Stone (software)Business & Career16.55×
05University of TorontoBusiness & Career15.21×
06Esteghlal F.C.Sports15.06×
07Persepolis F.C.Sports13.97×
08FIFA U-20 World CupSports13.67×
09DuolingoBusiness & Career11.45×
10BabbelBusiness & Career9.68×
11Language schoolKids & Family7.65×
12Travel literatureTravel & Leisure6.83×
13International English Language Testing SystemBusiness & Career6.76×
14International studentBusiness & Career6.48×
15Foreign languageBusiness & Career5.94×
16Language educationBusiness & Career4.48×
17CanadaTravel & Leisure3.33×
18Galatasaray S.K.Sports2.28×
19FoodFood & Beverages1.85×
20GermanyTravel & Leisure1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goethe-Institut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goethe-Institut audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.71×
Career OrientationPOWER1.46×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goethe-Institut audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
ExtroversionTHRILL0.80×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goethe-Institut have in Germany?

Goethe-Institut has an estimated audience of 526,935 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Goethe-Institut fans?

53.6% of Goethe-Institut fans are female, 46.4% are male, with an average age of 35.8 years.

03

Which brands do Goethe-Institut fans like most?

Goethe-Institut fans show strongest brand affinity for Deutsch lernen (22.49×), Duolingo (11.45×), and Study in Germany (29.95×) over the country average.

04

Where do Goethe-Institut fans live in Germany?

Goethe-Institut fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Goethe-Institut fans also like?

Beyond Goethe-Institut itself, the audience over-indexes on Duolingo (11.45×), Study in Germany (29.95×), Language school (7.65×), and Johann Wolfgang von Goethe (18.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Charity audiences in Germany

See Goethe-Institut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goethe-Institut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →