Goethe-Institut Audience in Germany
Goethe-Institut has an estimated audience of 524,975 people in Germany. 53.6% are female, 46.4% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Deutsch lernen, Duolingo, Study in Germany, Language school, Johann Wolfgang von Goethe.
The average Goethe-Institut fan in Germany is 35.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Deutsch lernen, Duolingo, Study in Germany, with strongest over-indexing on Deutsch lernen (22.49× the country average). Demographically, the Goethe-Institut audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of Goethe-Institut fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.8 |
| Estimated audience size | 524,975 |
Audience persona
The typical Goethe-Institut fan in Germany is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Deutsch lernen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 120,544 | 1.43× |
| Nordrhein-Westfalen | 109,321 | 0.95× |
| Baden-Württemberg | 87,360 | 1.22× |
| Berlin | 55,332 | 2.36× |
| Hessen | 44,051 | 1.1× |
| Niedersachsen | 37,466 | 0.73× |
| Sachsen | 24,418 | 0.95× |
| Rheinland-Pfalz | 22,335 | 0.85× |
| Hamburg | 15,622 | 1.32× |
| Schleswig-Holstein | 12,714 | 0.67× |
| Brandenburg | 12,073 | 0.74× |
| Sachsen-Anhalt | 8,261 | 0.61× |
| Thüringen | 8,050 | 0.6× |
| Bremen | 5,927 | 1.32× |
| Mecklenburg-Vorpommern | 5,107 | 0.51× |
| Saarland | 4,114 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsch lernen | 22.49× | Business & Career |
| Duolingo | 11.45× | Business & Career |
| Study in Germany | 29.95× | Business & Career |
| Language school | 7.65× | Kids & Family |
| Johann Wolfgang von Goethe | 18.78× | Literature |
| Food | 1.85× | Food & Beverages |
| Germany | 1.8× | Travel & Leisure |
| Esteghlal F.C. | 15.06× | Sports |
| Babbel | 9.68× | Business & Career |
| Canada | 3.33× | Travel & Leisure |
| International student | 6.48× | Business & Career |
| Foreign language | 5.94× | Business & Career |
| University of Toronto | 15.21× | Business & Career |
| Rosetta Stone (software) | 16.55× | Business & Career |
| Persepolis F.C. | 13.97× | Sports |
| International English Language Testing System | 6.76× | Business & Career |
| Galatasaray S.K. | 2.28× | Sports |
| FIFA U-20 World Cup | 13.67× | Sports |
| Travel literature | 6.83× | Travel & Leisure |
| Language education | 4.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Early Adopter Mentality | POWER | 1.66 |
| Sustainability | BALANCE | 1.55 |
| Convenience Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.8% |
| India | 5.8% |
| Italy | 5.0% |
See Goethe-Institut audiences in other countries
More Charity audiences in Germany
- Stiftung Warentest (2,042,868)
- Animal Equality (1,577,976)
- Aktion Mensch (1,538,153)
- American Marketing Association (1,521,810)
- United Nations (1,415,011)
Frequently asked questions
How many fans does Goethe-Institut have in Germany?
Goethe-Institut has an estimated audience of 524,975 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Goethe-Institut fans?
53.6% of Goethe-Institut fans are female, 46.4% are male, with an average age of 35.8 years.
Which brands do Goethe-Institut fans like most?
Goethe-Institut fans show strongest brand affinity for Deutsch lernen (22.49×), Duolingo (11.45×), and Study in Germany (29.95×) over the country average.
Where do Goethe-Institut fans live in Germany?
Goethe-Institut fans in Germany are most concentrated in Bayern (reach 120,544), Nordrhein-Westfalen (reach 109,321), and Baden-Württemberg (reach 87,360). These three regions account for the largest share of the active audience.
What other brands do Goethe-Institut fans also like?
Beyond Goethe-Institut itself, the audience over-indexes on Duolingo (11.45×), Study in Germany (29.95×), Language school (7.65×), and Johann Wolfgang von Goethe (18.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goethe-Institut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.