Foreign language Audience in Germany

Foreign language has an estimated audience of 2,395,726 people in Germany. 62.4% are female, 37.6% are male, average age 35.9. Top brand affinities: Language school, International English Language Testing System, Language education, Mark Zuckerberg, Duolingo.

Top brand affinities include Language school, International English Language Testing System, Language education, with strongest over-indexing on Language school (12.56× the country average). Demographically, the Foreign language audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Category: Business & Career · Type: Topic

Demographics of Foreign language fans

Demographic split for Foreign language audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age35.9
Estimated audience size2,395,726

Audience persona

The typical Foreign language fan in Germany is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Language school.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Foreign language audience
BrandAffinityCategory
Language school12.56×Kids & Family
International English Language Testing System14.33×Business & Career
Language education8.58×Business & Career
Mark Zuckerberg13.4×Business & Career
Duolingo7.34×Business & Career
Google News4.93×News
TOEIC11.75×Business & Career
Lieferando.de2.33×Food & Beverages
Google Wallet15.95×Technology & Electronics
Gaza Strip9.62×Travel & Leisure
Sports betting5.75×Games
CHECK242.28×Business & Career
Ryanair2.02×Travel & Leisure
Expert (company)4.84×Shopping
Arnold Schwarzenegger4.87×Movies & TV
Crochet3.03×Home & Garden
Mortgage bank26.04×Business & Career
House music2.05×Music & Radio
S.S.C. Napoli5.47×Sports
Self-awareness2.1×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Foreign language audience
TraitClusterScore
MindfulnessBALANCE1.32
Career OrientationPOWER1.3
Luxury OrientationPREMIUM1.29
Design AffinityPREMIUM1.2
Sports ActivityPOWER1.19
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Foreign language
CountryShare
Japan15.8%
China6.2%
United States5.8%

See Foreign language audiences in other countries

More Business & Career audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.