Foreign language Audience in Germany
Foreign language has an estimated audience of 2,395,726 people in Germany. 62.4% are female, 37.6% are male, average age 35.9. Top brand affinities: Gil Ofarim, Progressive rock, Headhunters (film), Christmas Gift, Natural rubber.
Top brand affinities include Gil Ofarim, Progressive rock, Headhunters (film), with strongest over-indexing on Gil Ofarim (2.02× the country average). Demographically, the Foreign language audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Foreign language fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 35.9 |
| Estimated audience size | 2,395,726 |
Audience persona
The typical Foreign language fan in Germany is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.02× | Music & Radio |
| Progressive rock | 2.19× | Music & Radio |
| Headhunters (film) | 5.32× | Movies & TV |
| Christmas Gift | 1.87× | Kids & Family |
| Natural rubber | 2.02× | Cars & Mobility |
| Figure painting (hobby) | 3.38× | Arts & Culture |
| San Gil | 3.11× | Travel & Leisure |
| Icon (magazine) | 1.79× | Arts & Culture |
| Gudrun Sjödén | 1.96× | Fashion & Accessoires |
| Nurse education | 1.57× | Kids & Family |
| Corona (band) | 1.54× | Music & Radio |
| Ireen Sheer | 1.67× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.5× | Music & Radio |
| Elīna Garanča | 3.84× | Music & Radio |
| Jaguar F-Pace | 3.19× | Cars & Mobility |
| Pro-Ject | 3.2× | Music & Radio |
| Elina Svitolina | 3.02× | Sports |
| Jason Clarke (actor) | 2.3× | Movies & TV |
| Liberace | 2.96× | Music & Radio |
| Standing rib roast | 3.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.32 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
| Design Affinity | PREMIUM | 1.2 |
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.8% |
| China | 6.2% |
| United States | 5.8% |
See Foreign language audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.