Google Wallet Audience in Germany
Google Wallet has an estimated audience of 303,806 people in Germany. 30.3% are female, 69.7% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Karbala, Baghdad Governorate, Nokia, University of Baghdad, Power Rangers.
The average Google Wallet fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Karbala, Baghdad Governorate, Nokia, with strongest over-indexing on Karbala (131.95× the country average). Demographically, the Google Wallet audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Google Wallet fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 35.6 |
| Estimated audience size | 303,806 |
Audience persona
The typical Google Wallet fan in Germany is more male, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Karbala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,192 | 1.04× |
| Bayern | 49,890 | 1.02× |
| Baden-Württemberg | 41,581 | 1× |
| Niedersachsen | 32,811 | 1.11× |
| Hessen | 24,204 | 1.05× |
| Berlin | 15,383 | 1.13× |
| Rheinland-Pfalz | 15,169 | 1× |
| Sachsen | 15,141 | 1.02× |
| Schleswig-Holstein | 11,274 | 1.03× |
| Brandenburg | 9,827 | 1.04× |
| Hamburg | 8,336 | 1.21× |
| Sachsen-Anhalt | 6,623 | 0.84× |
| Thüringen | 6,575 | 0.85× |
| Mecklenburg-Vorpommern | 4,683 | 0.81× |
| Saarland | 3,175 | 0.85× |
| Bremen | 2,578 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karbala | 131.95× | Travel & Leisure |
| Baghdad Governorate | 72.98× | Travel & Leisure |
| Nokia | 47.17× | Technology & Electronics |
| University of Baghdad | 54.71× | Business & Career |
| Power Rangers | 59.15× | Kids & Family |
| Tagesschau | 6.41× | Movies & TV |
| Trust law | 71.72× | Politics & Society |
| Dohuk | 61.46× | Travel & Leisure |
| SunExpress | 15.31× | Travel & Leisure |
| Sulaymaniyah | 46.08× | Travel & Leisure |
| Financial risk management | 49.16× | Business & Career |
| Foreign language | 17.52× | Business & Career |
| Cross-stitch | 18.05× | Home & Garden |
| Basra | 56.88× | Travel & Leisure |
| Language school | 16.57× | Kids & Family |
| Al Ahly SC | 32.24× | Sports |
| mbc | 72.02× | |
| Shawl | 16.78× | Fashion & Accessoires |
| Google Flights | 10.19× | Travel & Leisure |
| Sunexpress | 10.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.88 |
| Travelling | THRILL | 1.9 |
| Career Orientation | POWER | 1.67 |
| Need for Security | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.27 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 10.9% |
| United Kingdom | 5.9% |
See Google Wallet audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Google Wallet have in Germany?
Google Wallet has an estimated audience of 303,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Wallet fans?
30.3% of Google Wallet fans are female, 69.7% are male, with an average age of 35.6 years.
Which brands do Google Wallet fans like most?
Google Wallet fans show strongest brand affinity for Karbala (131.95×), Baghdad Governorate (72.98×), and Nokia (47.17×) over the country average.
Where do Google Wallet fans live in Germany?
Google Wallet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,192), Bayern (reach 49,890), and Baden-Württemberg (reach 41,581). These three regions account for the largest share of the active audience.
What other brands do Google Wallet fans also like?
Beyond Google Wallet itself, the audience over-indexes on Baghdad Governorate (72.98×), Nokia (47.17×), University of Baghdad (54.71×), and Power Rangers (59.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.