Google Wallet Audience in United States

Google Wallet logo

Google Wallet has an estimated audience of 1,532,487 people in United States. 48.2% are female, 51.8% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Contactless payment, Apple Pay, Google Pay, Cash App, Samsung Pay.

The average Google Wallet fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Contactless payment, Apple Pay, Google Pay, with strongest over-indexing on Contactless payment (29.82× the country average). Demographically, the Google Wallet audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Google Wallet fans

Demographic split for Google Wallet audience in United States
MetricValue
Female48.2%
Male51.8%
Average age37.3
Estimated audience size1,532,487

Audience persona

The typical Google Wallet fan in United States is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Contactless payment.

Top regions in United States

Top regions ranked by reach for Google Wallet in United States
RegionReachAffinity
California175,0411.04×
Texas123,6090.94×
Florida116,3251.12×
New York81,9070.96×
Georgia58,9591.25×
Ohio53,5951.14×
Illinois51,9361.02×
North Carolina51,8791.13×
Pennsylvania50,7160.98×
Michigan43,3281.08×
Washington39,4481.28×
Virginia37,7631.01×
New Jersey34,4710.88×
Arizona32,3181.03×
Indiana31,6791.13×
Tennessee31,5751.03×
Colorado28,7381.19×
Missouri28,6651.16×
Massachusetts26,0710.86×
South Carolina25,7201.12×
Maryland24,8630.94×
Wisconsin23,1531×
Alabama21,6511.01×
Louisiana20,8341.05×
Kentucky20,0351.04×
Minnesota19,7560.9×
Nevada19,4071.31×
Oklahoma19,3891.14×
Oregon18,9161.08×
Connecticut14,1000.92×
Iowa13,8931.1×
Arkansas13,3491.06×
Kansas12,8191.06×
Utah12,5360.91×
Mississippi11,9770.95×
New Mexico7,8781.03×
Nebraska7,8121.02×
Idaho7,7411.01×
West Virginia7,2361.01×
Hawaii6,0130.91×
New Hampshire5,9460.98×
Maine5,0780.93×
Washington, District of Columbia4,9871.08×
Montana3,9800.94×
Rhode Island3,7700.77×
Delaware3,3910.8×
South Dakota3,0760.87×
North Dakota2,3960.76×
Alaska2,2160.68×
Vermont1,8580.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Wallet audience
BrandAffinityCategory
Contactless payment29.82×Business & Career
Apple Pay36.24×Technology & Electronics
Google Pay14.22×Business & Career
Cash App5.96×Business & Career
Samsung Pay38.38×Technology & Electronics
WalletHub41.06×Business & Career
Google News4.18×News
Mobile payment6.89×Business & Career
Bank of America2.73×Business & Career
Touchscreen5.68×Technology & Electronics
Debit card5.2×Business & Career
Google Images7.16×Internet & Social Media
Keychain6.31×Technology & Electronics
Macy's2.11×Shopping
Credit cards2.11×Business & Career
Dollar General1.96×Shopping
Macy's1.71×Shopping
EBay1.74×Shopping
Digital wallet5.73×Internet & Social Media
Google Maps1.81×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Wallet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Family OrientationCONSERVATISM2.77
Luxury OrientationPREMIUM2.74
SustainabilityBALANCE2.54
Risk AppetiteTHRILL2.09
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Google Wallet
CountryShare
United States21.5%
Italy10.9%
United Kingdom5.9%

See Google Wallet audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Google Wallet have in United States?

Google Wallet has an estimated audience of 1,532,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Wallet fans?

48.2% of Google Wallet fans are female, 51.8% are male, with an average age of 37.3 years.

Which brands do Google Wallet fans like most?

Google Wallet fans show strongest brand affinity for Contactless payment (29.82×), Apple Pay (36.24×), and Google Pay (14.22×) over the country average.

Where do Google Wallet fans live in United States?

Google Wallet fans in United States are most concentrated in California (reach 175,041), Texas (reach 123,609), and Florida (reach 116,325). These three regions account for the largest share of the active audience.

What other brands do Google Wallet fans also like?

Beyond Google Wallet itself, the audience over-indexes on Apple Pay (36.24×), Google Pay (14.22×), Cash App (5.96×), and Samsung Pay (38.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.