Rascasse Audience Intelligence

WalletHub Audience in United States

A data profile of the people who buy, follow and care about WalletHub in United States — modelled from more than twelve digital signal sources. WalletHub has an estimated audience of 315,035 people in United States.

#1551among Website / Newspaper / Magazine in United States#2901in Business & Career

The average WalletHub fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Online wallet, Brookes Brothers, Neil Barrett (fashion designer), with strongest over-indexing on Online wallet (565.64× the country average).

Demographically, the WalletHub audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WalletHub fan in United States is more female, around 48.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Online wallet.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WalletHub profile in United States.

Audience size
315K
in United States
Gender
64.4%♀
35.6% male
Age
48.3
average years
Country rank
#47132
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WalletHub

64.4% are female, 35.6% are male, average age 48.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for WalletHub audience in United States
MetricValue
Female64.4%
Male35.6%
Average age48.3
Estimated audience size315,035
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the WalletHub audience in United States
Age bracketShare%
16-1912%
20-296%
30-3910%
40-4919%
50+53%
Fig. 04

Worldwide distribution

76.3%

of the worldwide WalletHub audience comes from United States.

Worldwide audience distribution share by country for WalletHub
CountryShare
United States76.3%
India4.8%
China3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WalletHub audience in United States is strongest.

Fig. 05

Top regions by affinity

WalletHub fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K2.22×
02Tennessee~10K1.99×
03Alabama~6K1.49×
04Nevada~4K1.48×
05Georgia~10K1.47×
06Florida~30K1.37×
07Arkansas~3K1.34×
08South Carolina~6K1.25×
09Michigan~10K1.24×
10Illinois~10K1.17×
11Louisiana~5K1.17×
12Kentucky~5K1.16×
13Missouri~6K1.14×
14Wyoming<1K1.10×
15California~40K1.06×
16Washington, District of Columbia<1K1.04×
17West Virginia~1K1.03×
18Maine~1K1.03×
19Texas~30K1.02×
20North Carolina~9K1.01×
21Indiana~6K1.01×
22Oklahoma~3K1.00×
23New Mexico~2K1.00×
24Virginia~8K0.99×
25Maryland~5K0.99×
26Delaware<1K0.99×
27Kansas~2K0.97×
28Connecticut~3K0.96×
29New York~20K0.93×
30Ohio~9K0.93×
31Arizona~6K0.93×
32Rhode Island<1K0.93×
33Vermont<1K0.92×
34Oregon~3K0.85×
35Nebraska~1K0.85×
36New Hampshire~1K0.85×
37Alaska<1K0.82×
38South Dakota<1K0.81×
39Montana<1K0.80×
40Pennsylvania~8K0.79×
41New Jersey~6K0.77×
42Massachusetts~5K0.77×
43Washington~5K0.76×
44Iowa~2K0.76×
45Colorado~4K0.75×
46Wisconsin~4K0.75×
47Idaho~1K0.73×
48Hawaii<1K0.72×
49Utah~2K0.69×
50Minnesota~3K0.68×
Fig. 06

Affinity by region

Affinity by region — WalletHub, United States
0.68×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WalletHub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WalletHub audience
#·InterestCategoryAffinity×
01Online walletTechnology & Electronics565.64×
02Neil Barrett (fashion designer)Fashion & Accessoires476.01×
03Credit rating agencyBrand206.45×
04Touch 'n Go eWalletBusiness & Career203.53×
05Brookes BrothersMusic & Radio127.35×
06Through the WormholeMovies & TV99.26×
07Credit report monitoringBusiness & Career53.88×
08AvantBusiness & Career50.58×
09MDGTechnology & Electronics44.33×
10TransUnionTechnology & Electronics40.57×
11BankrateBusiness & Career39.21×
12Google WalletTechnology & Electronics38.26×
13LifeLockTechnology & Electronics34.25×
14112Music & Radio33.16×
15Dallas (1978 TV series)Movies & TV23.08×
16APEXMusic & Radio19.90×
17Bad CreditBusiness & Career18.82×
18North KoreaTravel & Leisure15.74×
19BoliviaTravel & Leisure15.51×
20FedEx OfficeBusiness & Career12.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WalletHub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WalletHub audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.89×
Early Adopter MentalityPOWER1.54×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WalletHub audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
TraditionCONSERVATISM0.88×
IndulgenceJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WalletHub have in United States?

WalletHub has an estimated audience of 315,035 people in United States, concentrated in California and Florida.

02

What is the gender split and age of WalletHub fans?

64.4% of WalletHub fans are female, 35.6% are male, with an average age of 48.3 years.

03

Which brands do WalletHub fans like most?

WalletHub fans show strongest brand affinity for Online wallet (565.64×), Brookes Brothers (127.35×), and Neil Barrett (fashion designer) (476.01×) over the country average.

04

Where do WalletHub fans live in United States?

WalletHub fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WalletHub fans also like?

Beyond WalletHub itself, the audience over-indexes on Brookes Brothers (127.35×), Neil Barrett (fashion designer) (476.01×), TransUnion (40.57×), and Credit rating agency (206.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See WalletHub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WalletHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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