WalletHub Audience in United States

WalletHub logo

WalletHub has an estimated audience of 312,798 people in United States. 64.4% are female, 35.6% are male, average age 48.3. Top regions: California, Florida, Texas. Top brand affinities: Online wallet, Brookes Brothers, Neil Barrett (fashion designer), TransUnion, Credit rating agency.

The average WalletHub fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Online wallet, Brookes Brothers, Neil Barrett (fashion designer), with strongest over-indexing on Online wallet (565.64× the country average). Demographically, the WalletHub audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of WalletHub fans

Demographic split for WalletHub audience in United States
MetricValue
Female64.4%
Male35.6%
Average age48.3
Estimated audience size312,798

Audience persona

The typical WalletHub fan in United States is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Online wallet.

Top regions in United States

Top regions ranked by reach for WalletHub in United States
RegionReachAffinity
California36,4431.06×
Florida29,6621.4×
Texas28,5531.06×
New York17,5721.01×
Georgia14,7511.53×
Tennessee14,1402.25×
Illinois12,6681.22×
North Carolina9,7841.04×
Michigan9,3121.14×
Ohio9,1600.95×
Pennsylvania8,9920.85×
Virginia7,7461.02×
Alabama6,7441.54×
Mississippi6,6682.59×
New Jersey6,4900.82×
Missouri6,1961.23×
Indiana6,1731.08×
Arizona5,8660.92×
South Carolina5,6881.21×
Maryland4,9380.92×
Massachusetts4,6300.75×
Nevada4,6161.53×
Kentucky4,6161.18×
Washington4,5700.73×
Louisiana4,5221.12×
Colorado3,6880.75×
Arkansas3,6681.42×
Wisconsin3,4160.73×
Oklahoma3,2680.94×
Connecticut3,0400.97×
Oregon3,0280.84×
Minnesota2,8450.63×
Kansas2,3630.96×
Utah1,8960.68×
Iowa1,8180.71×
West Virginia1,3060.9×
New Mexico1,2920.82×
Nebraska1,2680.81×
Maine9660.86×
New Hampshire9380.76×
Rhode Island9240.93×
Idaho8970.57×
Delaware8440.98×
Washington, District of Columbia8440.9×
Hawaii8170.61×
Montana5940.68×
Vermont5170.94×
Wyoming4420.95×
South Dakota4170.58×
Alaska3180.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WalletHub audience
BrandAffinityCategory
Online wallet565.64×Technology & Electronics
Brookes Brothers127.35×Music & Radio
Neil Barrett (fashion designer)476.01×Fashion & Accessoires
TransUnion40.57×Technology & Electronics
Credit rating agency206.45×
Avant50.58×Business & Career
Dallas (1978 TV series)23.08×Movies & TV
11233.16×Music & Radio
Google Wallet38.26×Technology & Electronics
North Korea15.74×Travel & Leisure
Discover Card40.02×Shopping
Bad Credit18.82×Business & Career
APEX19.9×Music & Radio
LifeLock34.25×Technology & Electronics
Bolivia15.51×Travel & Leisure
MDG44.33×Technology & Electronics
Through the Wormhole99.26×Movies & TV
Bankrate39.21×Business & Career
Credit report monitoring53.88×Business & Career
Touch 'n Go eWallet203.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WalletHub audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
LGBTQ+ IdentityOPEN1.78
SustainabilityBALANCE1.68
IndividualismJOY1.65
Quality AwarenessPREMIUM1.54
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for WalletHub
CountryShare
United States76.5%
India4.8%
China3.6%

See WalletHub audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does WalletHub have in United States?

WalletHub has an estimated audience of 312,798 people in United States, concentrated in California and Florida.

What is the gender split and age of WalletHub fans?

64.4% of WalletHub fans are female, 35.6% are male, with an average age of 48.3 years.

Which brands do WalletHub fans like most?

WalletHub fans show strongest brand affinity for Online wallet (565.64×), Brookes Brothers (127.35×), and Neil Barrett (fashion designer) (476.01×) over the country average.

Where do WalletHub fans live in United States?

WalletHub fans in United States are most concentrated in California (reach 36,443), Florida (reach 29,662), and Texas (reach 28,553). These three regions account for the largest share of the active audience.

What other brands do WalletHub fans also like?

Beyond WalletHub itself, the audience over-indexes on Brookes Brothers (127.35×), Neil Barrett (fashion designer) (476.01×), TransUnion (40.57×), and Credit rating agency (206.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WalletHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.