Rascasse Audience Intelligence

Credit report monitoring Audience in United States

A data profile of the people who buy, follow and care about Credit report monitoring in United States — modelled from more than twelve digital signal sources. Credit report monitoring has an estimated audience of 332,557 people in United States.

#13053among Topic in United States#2810in Business & Career

The average Credit report monitoring fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TransUnion, Identity theft, Credit Karma, with strongest over-indexing on TransUnion (18.12× the country average).

Demographically, the Credit report monitoring audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Credit report monitoring fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for TransUnion.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit report monitoring profile in United States.

Audience size
333K
in United States
Gender
46.2%♀
53.8% male
Age
42.9
average years
Country rank
#45841
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit report monitoring fans

46.2% are female, 53.8% are male, average age 42.9.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Credit report monitoring audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.9
Estimated audience size332,557
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Credit report monitoring audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+27%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Credit report monitoring audience comes from United States.

Worldwide audience distribution share by country for Credit report monitoring
CountryShare
United States63.3%
Japan5.8%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit report monitoring audience in United States is strongest.

Fig. 05

Top regions by affinity

Credit report monitoring fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota<1K1.34×
02South Dakota~1K1.32×
03Vermont<1K1.31×
04Alaska<1K1.29×
05Montana~1K1.16×
06Rhode Island~1K1.15×
07West Virginia~2K1.13×
08Delaware~1K1.12×
09New Hampshire~1K1.11×
10Maine~1K1.11×
11Hawaii~2K1.10×
12Washington, District of Columbia~1K1.05×
13Mississippi~3K1.03×
14Idaho~2K1.03×
15New Mexico~2K1.03×
16Nebraska~2K1.02×
17Arkansas~3K0.99×
18Kentucky~4K0.97×
19Kansas~3K0.97×
20Iowa~3K0.96×
21Louisiana~4K0.95×
22Oklahoma~4K0.95×
23Nevada~3K0.93×
24Utah~3K0.93×
25Connecticut~3K0.92×
26Alabama~4K0.91×
27Oregon~3K0.91×
28South Carolina~5K0.90×
29Missouri~5K0.89×
30Tennessee~6K0.88×
31Colorado~5K0.88×
32Wisconsin~4K0.88×
33Minnesota~4K0.88×
34Indiana~5K0.87×
35Maryland~5K0.87×
36Arizona~6K0.85×
37Washington~6K0.85×
38Massachusetts~6K0.85×
39Georgia~9K0.84×
40Virginia~7K0.83×
41Michigan~7K0.82×
42New Jersey~7K0.82×
43North Carolina~8K0.81×
44Ohio~8K0.80×
45Pennsylvania~9K0.79×
46Illinois~9K0.79×
47New York~10K0.75×
48Florida~20K0.71×
49Texas~20K0.69×
50California~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Credit report monitoring, United States
0.63×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit report monitoring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit report monitoring audience
#·InterestCategoryAffinity×
01WalletHubBusiness & Career53.88×
02Sin City (film)Movies & TV42.85×
03Identity theftInternet & Social Media32.86×
04American History XMovies & TV24.30×
05Gangs of New YorkMovies & TV20.00×
06BehanceInternet & Social Media19.49×
07TransUnionTechnology & Electronics18.12×
08Consumer debtBusiness & Career18.01×
09Bordeaux wineFood & Beverages17.55×
10International educationBusiness & Career12.15×
11Online bankingBusiness & Career7.61×
12Credit KarmaBusiness & Career7.09×
13LotteryGames6.30×
14Weather forecastingHome & Garden4.99×
15Vehicle insuranceCars & Mobility4.87×
16Mortgage loansBusiness & Career4.51×
17FedExBusiness & Career4.40×
18McDonald'sFood & Beverages3.04×
19Pizza HutFood & Beverages2.69×
20PinterestInternet & Social Media2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit report monitoring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit report monitoring audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.15×
Family OrientationCONSERVATISM2.05×
Career OrientationPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit report monitoring audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
DIY MentalityTHRILL0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit report monitoring have in United States?

Credit report monitoring has an estimated audience of 332,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Credit report monitoring fans?

46.2% of Credit report monitoring fans are female, 53.8% are male, with an average age of 42.9 years.

03

Which brands do Credit report monitoring fans like most?

Credit report monitoring fans show strongest brand affinity for TransUnion (18.12×), Identity theft (32.86×), and Credit Karma (7.09×) over the country average.

04

Where do Credit report monitoring fans live in United States?

Credit report monitoring fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Credit report monitoring fans also like?

Beyond Credit report monitoring itself, the audience over-indexes on Identity theft (32.86×), Credit Karma (7.09×), Mortgage loans (4.51×), and WalletHub (53.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Credit report monitoring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Credit report monitoring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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