Rascasse Audience Intelligence

Behance Audience in United States

A data profile of the people who buy, follow and care about Behance in United States — modelled from more than twelve digital signal sources. Behance has an estimated audience of 1,114,032 people in United States.

#677among Website / Newspaper / Magazine in United States#254in Internet & Social Media

The average Behance fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Listening to music, Alliant Credit Union, Julia Stiles, with strongest over-indexing on Listening to music (109.59× the country average).

Demographically, the Behance audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Behance fan in United States is balanced, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Listening to music.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Behance profile in United States.

Audience size
1.1M
in United States
Gender
48.2%♀
51.8% male
Age
31.9
average years
Country rank
#21990
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Behance

48.2% are female, 51.8% are male, average age 31.9.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Behance audience in United States
MetricValue
Female48.2%
Male51.8%
Average age31.9
Estimated audience size1,114,032
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Behance audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Behance audience comes from United States.

Worldwide audience distribution share by country for Behance
CountryShare
China29.8%
Brazil7.3%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Behance audience in United States is strongest.

Fig. 05

Top regions by affinity

Behance fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.40×
02Washington, District of Columbia~6K1.93×
03New York~100K1.76×
04Oregon~20K1.69×
05Washington~30K1.57×
06Kansas~10K1.53×
07Utah~10K1.46×
08New Jersey~40K1.35×
09Georgia~50K1.34×
10Florida~90K1.22×
11Arizona~30K1.19×
12Virginia~30K1.16×
13Idaho~6K1.15×
14Illinois~40K1.12×
15Rhode Island~4K1.09×
16Colorado~20K1.07×
17Massachusetts~20K1.06×
18Nevada~10K1.03×
19Missouri~20K1.01×
20Texas~90K0.98×
21Hawaii~5K0.97×
22Vermont~2K0.95×
23Maryland~20K0.94×
24Connecticut~10K0.94×
25Michigan~30K0.90×
26North Carolina~30K0.88×
27Nebraska~5K0.88×
28Pennsylvania~30K0.87×
29Tennessee~20K0.87×
30Minnesota~10K0.86×
31Oklahoma~10K0.86×
32Arkansas~8K0.86×
33Ohio~30K0.83×
34Iowa~7K0.81×
35Maine~3K0.80×
36Louisiana~10K0.79×
37Indiana~20K0.78×
38Wisconsin~10K0.77×
39South Dakota~2K0.77×
40North Dakota~2K0.76×
41Kentucky~10K0.75×
42Alabama~10K0.74×
43South Carolina~10K0.73×
44New Hampshire~3K0.73×
45Delaware~2K0.72×
46Alaska~2K0.72×
47Montana~2K0.71×
48Mississippi~6K0.70×
49New Mexico~4K0.68×
50West Virginia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Behance, United States
0.63×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Behance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Behance audience
#·InterestCategoryAffinity×
01AddThisTechnology & Electronics170.43×
02Listening to musicTopic109.59×
0399% InvisibleMusic & Radio102.93×
04Preston BaileyMovies & TV90.12×
05Alliant Credit UnionBusiness & Career80.95×
0699designsInternet & Social Media76.81×
07Scott McGillivrayMovies & TV57.68×
08Smashing MagazineTechnology & Electronics54.48×
09Short sale (real estate)Business & Career43.37×
10Jordan KnightMusic & Radio43.00×
11D MagazineNews41.93×
12Photoshop TutorialsTechnology & Electronics36.31×
13Julia StilesMovies & TV31.93×
14Dinosaur TrainMovies & TV26.00×
15Super Why!Movies & TV24.60×
16Graphics tabletTechnology & Electronics23.11×
17AngularJSTechnology & Electronics17.05×
18Cascading Style SheetsInternet & Social Media13.77×
19TransUnionTechnology & Electronics12.88×
20DeviantArtInternet & Social Media10.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Behance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Behance audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.62×
Design AffinityPREMIUM1.55×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Behance audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
DIY MentalityTHRILL0.93×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Behance have in United States?

Behance has an estimated audience of 1,114,032 people in United States, concentrated in California and New York.

02

What is the gender split and age of Behance fans?

48.2% of Behance fans are female, 51.8% are male, with an average age of 31.9 years.

03

Which brands do Behance fans like most?

Behance fans show strongest brand affinity for Listening to music (109.59×), Alliant Credit Union (80.95×), and Julia Stiles (31.93×) over the country average.

04

Where do Behance fans live in United States?

Behance fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Behance fans also like?

Beyond Behance itself, the audience over-indexes on Alliant Credit Union (80.95×), Julia Stiles (31.93×), DeviantArt (10.35×), and Short sale (real estate) (43.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Behance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Behance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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