Behance Audience in United States

Behance logo

Behance has an estimated audience of 1,100,947 people in United States. 48.2% are female, 51.8% are male, average age 31.9. Top regions: California, New York, Texas. Top brand affinities: Listening to music, Pixiv, Alliant Credit Union, Julia Stiles, DeviantArt.

The average Behance fan in United States is 31.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Listening to music, Pixiv, Alliant Credit Union, with strongest over-indexing on Listening to music (109.59× the country average). Demographically, the Behance audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Behance fans

Demographic split for Behance audience in United States
MetricValue
Female48.2%
Male51.8%
Average age31.9
Estimated audience size1,100,947

Audience persona

The typical Behance fan in United States is balanced, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Listening to music.

Top regions in United States

Top regions ranked by reach for Behance in United States
RegionReachAffinity
California316,5682.61×
New York115,7431.88×
Texas95,3111.01×
Florida91,4541.23×
Georgia47,9821.41×
Illinois43,8471.2×
New Jersey39,9931.43×
Washington36,3021.64×
Virginia32,6691.22×
Pennsylvania32,1310.87×
Arizona29,7421.32×
North Carolina29,4510.89×
Ohio28,5350.84×
Michigan27,6140.96×
Massachusetts24,4051.13×
Oregon23,8911.89×
Missouri18,5711.05×
Colorado18,3271.06×
Maryland18,0580.95×
Tennessee17,6890.8×
Indiana15,4780.77×
Minnesota14,4420.92×
Utah14,1031.43×
Wisconsin12,9710.78×
South Carolina11,7530.71×
Nevada11,1191.04×
Oklahoma10,8230.89×
Alabama10,7610.7×
Louisiana10,5920.75×
Kansas10,3021.19×
Connecticut10,1470.92×
Kentucky9,4150.68×
Arkansas7,4620.82×
Washington, District of Columbia7,3022.21×
Iowa7,1140.78×
Idaho6,0161.09×
Nebraska4,9440.9×
Mississippi4,7160.52×
Hawaii4,5980.97×
Rhode Island3,8141.09×
New Mexico2,9510.53×
Maine2,8250.72×
New Hampshire2,8120.65×
West Virginia2,2030.43×
Montana1,7950.59×
Delaware1,7460.57×
Vermont1,6990.88×
South Dakota1,6520.65×
North Dakota1,2580.56×
Alaska1,1150.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Behance audience
BrandAffinityCategory
Listening to music109.59×
Pixiv31.31×Internet & Social Media
Alliant Credit Union80.95×Business & Career
Julia Stiles31.93×Movies & TV
DeviantArt10.35×Internet & Social Media
Short sale (real estate)43.37×Business & Career
Graphics tablet23.11×Technology & Electronics
Preston Bailey90.12×Movies & TV
99% Invisible102.93×Music & Radio
AngularJS17.05×Technology & Electronics
TransUnion12.88×Technology & Electronics
99designs76.81×Internet & Social Media
Photoshop Tutorials36.31×Technology & Electronics
Super Why!24.6×Movies & TV
AddThis170.43×Technology & Electronics
Cascading Style Sheets13.77×Internet & Social Media
Jordan Knight43×Music & Radio
D Magazine41.93×News
Dinosaur Train26×Movies & TV
Smashing Magazine54.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Behance audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.4
SustainabilityBALANCE2.54
Design AffinityPREMIUM2.5
Urban LifestyleOPEN2.19
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL2.06

Worldwide distribution

Worldwide audience distribution share by country for Behance
CountryShare
China30.4%
Brazil7.7%
India7.5%

See Behance audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Behance have in United States?

Behance has an estimated audience of 1,100,947 people in United States, concentrated in California and New York.

What is the gender split and age of Behance fans?

48.2% of Behance fans are female, 51.8% are male, with an average age of 31.9 years.

Which brands do Behance fans like most?

Behance fans show strongest brand affinity for Listening to music (109.59×), Pixiv (31.31×), and Alliant Credit Union (80.95×) over the country average.

Where do Behance fans live in United States?

Behance fans in United States are most concentrated in California (reach 316,568), New York (reach 115,743), and Texas (reach 95,311). These three regions account for the largest share of the active audience.

What other brands do Behance fans also like?

Beyond Behance itself, the audience over-indexes on Pixiv (31.31×), Alliant Credit Union (80.95×), Julia Stiles (31.93×), and DeviantArt (10.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Behance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.