D Magazine Audience in United States
D Magazine has an estimated audience of 349,483 people in United States. 57.1% are female, 42.9% are male, average age 44.1. Top regions: Texas, California, New York. Top brand affinities: Nebraska, Steampunk, Renzo Gracie, Fairy godmother, Google Home.
The average D Magazine fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Nebraska, Steampunk, Renzo Gracie, with strongest over-indexing on Nebraska (25.51× the country average). Demographically, the D Magazine audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of D Magazine fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 44.1 |
| Estimated audience size | 349,483 |
Audience persona
The typical D Magazine fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 262,113 | 16.71× |
| California | 18,467 | 0.48× |
| New York | 16,622 | 0.85× |
| Florida | 8,443 | 0.36× |
| Oklahoma | 7,901 | 2.04× |
| Illinois | 6,711 | 0.58× |
| Georgia | 4,265 | 0.4× |
| Virginia | 4,060 | 0.48× |
| Arkansas | 3,985 | 1.38× |
| New Jersey | 3,797 | 0.43× |
| Ohio | 3,768 | 0.35× |
| Missouri | 3,762 | 0.67× |
| Washington | 3,733 | 0.53× |
| Colorado | 3,723 | 0.68× |
| North Carolina | 3,526 | 0.34× |
| Louisiana | 3,342 | 0.74× |
| Pennsylvania | 3,171 | 0.27× |
| Tennessee | 3,155 | 0.45× |
| Massachusetts | 2,700 | 0.39× |
| Arizona | 2,613 | 0.37× |
| Michigan | 2,302 | 0.25× |
| Maryland | 2,020 | 0.34× |
| Alabama | 1,907 | 0.39× |
| Minnesota | 1,818 | 0.36× |
| Indiana | 1,757 | 0.28× |
| Washington, District of Columbia | 1,751 | 1.67× |
| Wisconsin | 1,696 | 0.32× |
| Connecticut | 1,693 | 0.48× |
| South Carolina | 1,614 | 0.31× |
| Oregon | 1,502 | 0.37× |
| Kansas | 1,479 | 0.54× |
| Mississippi | 1,455 | 0.51× |
| Nevada | 1,441 | 0.43× |
| Kentucky | 1,348 | 0.31× |
| West Virginia | 1,201 | 0.74× |
| Alaska | 1,199 | 1.6× |
| New Mexico | 1,125 | 0.64× |
| Idaho | 1,109 | 0.63× |
| Utah | 1,100 | 0.35× |
| Hawaii | 1,060 | 0.71× |
| Iowa | 1,053 | 0.37× |
| Montana | 1,045 | 1.08× |
| South Dakota | 1,031 | 1.28× |
| North Dakota | 1,004 | 1.4× |
| New Hampshire | 990 | 0.72× |
| Wyoming | 972 | 1.88× |
| Nebraska | 969 | 0.55× |
| Rhode Island | 956 | 0.86× |
| Maine | 955 | 0.76× |
| Vermont | 940 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 25.51× | Travel & Leisure |
| Steampunk | 15.35× | Fashion & Accessoires |
| Renzo Gracie | 46.99× | Sports |
| Fairy godmother | 15.27× | Literature |
| Google Home | 11.91× | Technology & Electronics |
| Minnesota | 2.99× | Travel & Leisure |
| Governor of Michigan | 12.37× | Politics & Society |
| Hibachi | 12.6× | Food & Beverages |
| headspace | 14.64× | Health |
| Wok | 9.97× | Food & Beverages |
| Goop | 7.14× | Internet & Social Media |
| Jingoism | 2.73× | Politics & Society |
| Sinaloa | 4.52× | Travel & Leisure |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Cherish (group) | 12.24× | Music & Radio |
| Hitchcock (film) | 15.78× | Movies & TV |
| Calvary Chapel | 9.93× | Politics & Society |
| Justice | 2.81× | Politics & Society |
| Grace Slick | 8.28× | Music & Radio |
| Guitarist (magazine) | 10.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Patriotism | CONSERVATISM | 1.93 |
| Price Sensitivity | PREMIUM | 1.87 |
| Indulgence | JOY | 1.78 |
| Quality Awareness | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.5% |
| Japan | 19.1% |
| United Kingdom | 4.3% |
See D Magazine audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does D Magazine have in United States?
D Magazine has an estimated audience of 349,483 people in United States, concentrated in Texas and California.
What is the gender split and age of D Magazine fans?
57.1% of D Magazine fans are female, 42.9% are male, with an average age of 44.1 years.
Which brands do D Magazine fans like most?
D Magazine fans show strongest brand affinity for Nebraska (25.51×), Steampunk (15.35×), and Renzo Gracie (46.99×) over the country average.
Where do D Magazine fans live in United States?
D Magazine fans in United States are most concentrated in Texas (reach 262,113), California (reach 18,467), and New York (reach 16,622). These three regions account for the largest share of the active audience.
What other brands do D Magazine fans also like?
Beyond D Magazine itself, the audience over-indexes on Steampunk (15.35×), Renzo Gracie (46.99×), Fairy godmother (15.27×), and Google Home (11.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for D Magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.