Shutterfly Audience in United States

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Shutterfly has an estimated audience of 9,875,094 people in United States. 82.1% are female, 17.9% are male, average age 40.4. Top regions: California, Texas, New York. Top brand affinities: Snapfish, Photo-book, Aldi, Photo sharing, Liam Hemsworth.

The average Shutterfly fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Snapfish, Photo-book, Aldi, with strongest over-indexing on Snapfish (25.32× the country average). Demographically, the Shutterfly audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Shutterfly fans

Demographic split for Shutterfly audience in United States
MetricValue
Female82.1%
Male17.9%
Average age40.4
Estimated audience size9,875,094

Audience persona

The typical Shutterfly fan in United States is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Snapfish.

Top regions in United States

Top regions ranked by reach for Shutterfly in United States
RegionReachAffinity
California801,8120.74×
Texas546,5720.64×
New York481,1500.87×
Florida417,7160.62×
Pennsylvania349,9331.05×
Ohio323,1201.06×
Illinois300,6530.91×
Michigan281,0661.09×
North Carolina277,1270.93×
Minnesota259,9411.84×
New Jersey249,7510.99×
Massachusetts222,9741.15×
Virginia219,1310.91×
Georgia216,7930.71×
Wisconsin203,8111.37×
Washington200,7421.01×
Colorado169,7281.09×
Indiana167,2170.93×
Tennessee166,1440.84×
Arizona155,1990.77×
Missouri153,2990.96×
Maryland149,8390.88×
South Carolina126,7830.85×
Iowa126,3231.55×
Oregon114,0351.01×
Connecticut111,1271.12×
Kentucky108,0130.87×
Utah107,3711.21×
Alabama98,2560.71×
Louisiana88,3870.69×
Oklahoma82,6390.75×
Kansas80,4131.03×
Nebraska65,3061.32×
Idaho60,2211.22×
Arkansas57,9330.71×
Nevada53,5040.56×
New Hampshire50,9471.31×
Mississippi48,3070.59×
Maine42,2521.19×
Montana39,5481.44×
West Virginia38,9670.85×
South Dakota37,4231.64×
Hawaii37,3100.88×
North Dakota36,8861.82×
Rhode Island28,7400.91×
New Mexico28,4760.58×
Alaska23,0851.09×
Delaware21,4930.79×
Vermont21,0011.21×
Washington, District of Columbia17,6720.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shutterfly audience
BrandAffinityCategory
Snapfish25.32×Internet & Social Media
Photo-book9.71×Kids & Family
Aldi1.98×Shopping
Photo sharing16.73×Internet & Social Media
Liam Hemsworth6.84×Movies & TV
Hobby Lobby1.58×Home & Garden
Global Positioning System2.96×Technology & Electronics
Photographic printing14.04×Technology & Electronics
Christmas1.54×Kids & Family
Gerard Butler4.92×Movies & TV
Pediatrics3.4×Health
Taylor Lautner6.1×Movies & TV
Marshalls1.52×Fashion & Accessoires
Staples Inc.1.76×Business & Career
Textile arts3.09×Arts & Culture
Vistaprint4.34×Business & Career
Childbirth1.67×Kids & Family
Offspring1.74×Home & Garden
HomeGoods1.91×Home & Garden
Tradition1.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shutterfly audience
TraitClusterScore
Price SensitivityPREMIUM1.42
ExtroversionTHRILL1.31
Community OrientationOPEN1.27
Family OrientationCONSERVATISM1.25
CreativityOPEN1.24
IndulgenceJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Shutterfly
CountryShare
United States90.5%
Canada2.3%
United Kingdom0.7%

See Shutterfly audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Shutterfly have in United States?

Shutterfly has an estimated audience of 9,875,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Shutterfly fans?

82.1% of Shutterfly fans are female, 17.9% are male, with an average age of 40.4 years.

Which brands do Shutterfly fans like most?

Shutterfly fans show strongest brand affinity for Snapfish (25.32×), Photo-book (9.71×), and Aldi (1.98×) over the country average.

Where do Shutterfly fans live in United States?

Shutterfly fans in United States are most concentrated in California (reach 801,812), Texas (reach 546,572), and New York (reach 481,150). These three regions account for the largest share of the active audience.

What other brands do Shutterfly fans also like?

Beyond Shutterfly itself, the audience over-indexes on Photo-book (9.71×), Aldi (1.98×), Photo sharing (16.73×), and Liam Hemsworth (6.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shutterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.