Rascasse Audience Intelligence

Shutterfly Target Market in United States

A data profile of the people who buy, follow and care about Shutterfly in United States — modelled from more than twelve digital signal sources. Shutterfly has an estimated audience of 9,949,593 people in United States.

#1among Photography / printing in United States#366among Brand in United States#164in Technology & Electronics

The average Shutterfly fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Snapfish, Photo-book, Aldi, with strongest over-indexing on Snapfish (25.32× the country average).

Demographically, the Shutterfly audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shutterfly fan in United States is more female, around 40.4 years old, with strong Creativity tendencies and a notable affinity for Snapfish.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shutterfly profile in United States.

Audience size
9.9M
in United States
Gender
82.1%♀
17.9% male
Age
40.4
average years
Country rank
#3597
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shutterfly

82.1% are female, 17.9% are male, average age 40.4.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Shutterfly audience in United States
MetricValue
Female82.1%
Male17.9%
Average age40.4
Estimated audience size9,949,593
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Shutterfly audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Shutterfly audience comes from United States.

Worldwide audience distribution share by country for Shutterfly
CountryShare
United States90.6%
Canada2.3%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shutterfly audience in United States is strongest.

Fig. 05

Top regions by affinity

Shutterfly customers by region in United States
#RegionReachAffinity×
01North Dakota~40K2.02×
02South Dakota~40K1.81×
03Minnesota~300K1.77×
04Iowa~100K1.57×
05Montana~40K1.52×
06New Hampshire~50K1.36×
07Wisconsin~200K1.34×
08Nebraska~70K1.34×
09Vermont~20K1.31×
10Idaho~60K1.28×
11Maine~40K1.25×
12Alaska~30K1.21×
13Wyoming~20K1.21×
14Utah~100K1.18×
15Massachusetts~200K1.13×
16Connecticut~100K1.12×
17Colorado~200K1.07×
18Michigan~300K1.04×
19Pennsylvania~300K1.03×
20Kansas~80K1.02×
21Ohio~300K1.01×
22Washington~200K0.97×
23Oregon~100K0.97×
24New Jersey~200K0.96×
25Missouri~100K0.93×
26Rhode Island~30K0.93×
27Indiana~200K0.91×
28Virginia~200K0.89×
29Maryland~100K0.87×
30Hawaii~40K0.87×
31North Carolina~300K0.86×
32Kentucky~100K0.85×
33West Virginia~40K0.85×
34Illinois~300K0.83×
35South Carolina~100K0.83×
36New York~500K0.82×
37Delaware~20K0.82×
38Tennessee~200K0.80×
39Arizona~100K0.74×
40Arkansas~60K0.72×
41Oklahoma~80K0.71×
42California~800K0.70×
43Louisiana~90K0.70×
44Alabama~100K0.69×
45Georgia~200K0.68×
46Florida~400K0.60×
47Mississippi~50K0.60×
48Texas~500K0.59×
49New Mexico~30K0.59×
50Nevada~50K0.54×
Fig. 06

Affinity by region

Affinity by region — Shutterfly, United States
0.54×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shutterfly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shutterfly audience
#·InterestCategoryAffinity×
01SnapfishInternet & Social Media25.32×
02Photo sharingInternet & Social Media16.73×
03Photographic printingTechnology & Electronics14.04×
04Photo-bookKids & Family9.71×
05Liam HemsworthMovies & TV6.84×
06Taylor LautnerMovies & TV6.10×
07Gerard ButlerMovies & TV4.92×
08VistaprintBusiness & Career4.34×
09PediatricsHealth3.40×
10Textile artsArts & Culture3.09×
11Global Positioning SystemTechnology & Electronics2.96×
12AldiShopping1.98×
13HomeGoodsHome & Garden1.91×
14Staples Inc.Business & Career1.76×
15OffspringHome & Garden1.74×
16ChildbirthKids & Family1.67×
17Hobby LobbyHome & Garden1.58×
18ChristmasKids & Family1.54×
19MarshallsFashion & Accessoires1.52×
20TraditionPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shutterfly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shutterfly audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.31×
Design AffinityPREMIUM1.26×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shutterfly audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Luxury OrientationPREMIUM0.96×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shutterfly's target market in United States?

Shutterfly's target market in United States covers an estimated 9,949,593 people, concentrated in California and Texas.

02

What is the gender split and age of Shutterfly customers?

82.1% of the Shutterfly audience are female, 17.9% are male, with an average age of 40.4 years.

03

Which brands do Shutterfly fans like most?

Shutterfly fans show strongest brand affinity for Snapfish (25.32×), Photo-book (9.71×), and Aldi (1.98×) over the country average.

04

Where do Shutterfly fans live in United States?

Shutterfly fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shutterfly fans also like?

Beyond Shutterfly itself, the audience over-indexes on Photo-book (9.71×), Aldi (1.98×), Photo sharing (16.73×), and Liam Hemsworth (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Shutterfly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shutterfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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