Photographic printing Audience in United States

Photographic printing has an estimated audience of 803,871 people in United States. 65.0% are female, 35.0% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: Vistaprint, Shutterfly, Google Maps, Capital One, Horoscope.

The average Photographic printing fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vistaprint, Shutterfly, Google Maps, with strongest over-indexing on Vistaprint (33.78× the country average). Demographically, the Photographic printing audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Photographic printing fans

Demographic split for Photographic printing audience in United States
MetricValue
Female65.0%
Male35.0%
Average age42.8
Estimated audience size803,871

Audience persona

The typical Photographic printing fan in United States is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Vistaprint.

Top regions in United States

Top regions ranked by reach for Photographic printing in United States
RegionReachAffinity
California40,8870.46×
New York26,4840.59×
Texas24,5650.36×
Florida15,9220.29×
Illinois10,3650.39×
Georgia10,0110.4×
Missouri9,9590.77×
Wisconsin9,9540.82×
Mississippi8,9881.36×
Kansas8,5671.35×
Pennsylvania8,5390.32×
North Carolina8,5000.35×
New Jersey8,1390.4×
Louisiana7,9920.77×
Arkansas7,9851.21×
Oklahoma7,8090.87×
Virginia7,7170.39×
Washington7,6880.48×
Kentucky7,6850.76×
Tennessee7,6780.48×
Alabama7,4390.66×
West Virginia7,4201.98×
Michigan7,3740.35×
South Carolina7,0360.58×
Ohio6,8780.28×
Indiana6,8560.47×
Idaho6,8521.7×
Arizona6,5590.4×
Hawaii6,5461.89×
Iowa6,5070.98×
Montana6,4552.89×
New Hampshire6,1141.93×
Massachusetts6,0220.38×
Nebraska5,9871.49×
Connecticut5,9780.74×
New Mexico5,9561.48×
Nevada5,9360.76×
Rhode Island5,9042.31×
Maine5,9002.05×
Oregon5,8610.64×
Utah5,8260.81×
Vermont5,8074.11×
Maryland5,7590.42×
Minnesota5,6170.49×
Colorado5,4120.43×
Delaware5,2872.38×
Washington, District of Columbia3,8171.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photographic printing audience
BrandAffinityCategory
Vistaprint33.78×Business & Career
Shutterfly16.97×Technology & Electronics
Google Maps5.52×Internet & Social Media
Capital One4.99×Business & Career
Horoscope10.79×Health
Indeed.com4.5×Business & Career
Photo-book13.64×Kids & Family
ICloud8.72×Technology & Electronics
DeviantArt6.4×Internet & Social Media
MSN3.57×News
Whole grain13.01×Food & Beverages
Khan Academy6.81×Business & Career
Day trading9.57×Business & Career
Blended whiskey9.88×Food & Beverages
Flickr7.59×Internet & Social Media
Charles Leclerc12.9×Sports
Google News4.43×News
Diaper bag4.98×Kids & Family
Hobby Lobby2.9×Home & Garden
Roulette11.05×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photographic printing audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Risk AppetiteTHRILL2.6
Community OrientationOPEN1.48
Design AffinityPREMIUM1.43
Price SensitivityPREMIUM1.37
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Photographic printing
CountryShare
United States33.2%
United Kingdom12.0%
Italy8.3%

See Photographic printing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Photographic printing have in United States?

Photographic printing has an estimated audience of 803,871 people in United States, concentrated in California and New York.

What is the gender split and age of Photographic printing fans?

65.0% of Photographic printing fans are female, 35.0% are male, with an average age of 42.8 years.

Which brands do Photographic printing fans like most?

Photographic printing fans show strongest brand affinity for Vistaprint (33.78×), Shutterfly (16.97×), and Google Maps (5.52×) over the country average.

Where do Photographic printing fans live in United States?

Photographic printing fans in United States are most concentrated in California (reach 40,887), New York (reach 26,484), and Texas (reach 24,565). These three regions account for the largest share of the active audience.

What other brands do Photographic printing fans also like?

Beyond Photographic printing itself, the audience over-indexes on Shutterfly (16.97×), Google Maps (5.52×), Capital One (4.99×), and Horoscope (10.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Photographic printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.