Rascasse Audience Intelligence

Snapfish Audience in United States

A data profile of the people who buy, follow and care about Snapfish in United States — modelled from more than twelve digital signal sources. Snapfish has an estimated audience of 2,324,959 people in United States.

#379among Website / Newspaper / Magazine in United States#155in Internet & Social Media

The average Snapfish fan in United States is 41.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, California.

Top brand affinities include Shutterfly, Photo-book, QVC, with strongest over-indexing on Shutterfly (25.32× the country average).

Demographically, the Snapfish audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snapfish fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Shutterfly.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapfish profile in United States.

Audience size
2.3M
in United States
Gender
81.1%♀
18.9% male
Age
41.9
average years
Country rank
#12623
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Snapfish

81.1% are female, 18.9% are male, average age 41.9.

Fig. 02

Gender split

81.1%
Female
18.9%
Male
Demographic split for Snapfish audience in United States
MetricValue
Female81.1%
Male18.9%
Average age41.9
Estimated audience size2,324,959
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Snapfish audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4923%
50+24%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Snapfish audience comes from United States.

Worldwide audience distribution share by country for Snapfish
CountryShare
United States46.2%
United Kingdom23.7%
Australia11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapfish audience in United States is strongest.

Fig. 05

Top regions by affinity

Snapfish fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K2.15×
02South Dakota~10K2.12×
03Vermont~8K1.96×
04New Hampshire~20K1.82×
05Maine~10K1.72×
06Iowa~30K1.60×
07Minnesota~50K1.46×
08Pennsylvania~100K1.45×
09Massachusetts~60K1.37×
10Michigan~80K1.30×
11Montana~8K1.30×
12New Jersey~80K1.29×
13Nebraska~10K1.25×
14Wisconsin~40K1.24×
15Connecticut~30K1.24×
16New York~200K1.16×
17Maryland~50K1.15×
18Ohio~80K1.12×
19Idaho~10K1.09×
20Rhode Island~8K1.07×
21Delaware~7K1.02×
22Kansas~20K0.96×
23Indiana~40K0.95×
24West Virginia~10K0.94×
25Virginia~50K0.93×
26Kentucky~30K0.89×
27Missouri~30K0.87×
28Colorado~30K0.87×
29North Carolina~60K0.82×
30South Carolina~30K0.82×
31Utah~20K0.82×
32Alaska~4K0.80×
33Illinois~60K0.78×
34Oregon~20K0.77×
35Tennessee~30K0.73×
36Alabama~20K0.69×
37Washington~30K0.67×
38Georgia~50K0.66×
39Washington, District of Columbia~4K0.62×
40Louisiana~20K0.60×
41Mississippi~10K0.57×
42Arkansas~10K0.57×
43Florida~90K0.56×
44Oklahoma~10K0.55×
45Hawaii~5K0.52×
46Arizona~20K0.50×
47New Mexico~6K0.48×
48California~100K0.41×
49Texas~80K0.40×
50Nevada~8K0.36×
Fig. 06

Affinity by region

Affinity by region — Snapfish, United States
0.36×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapfish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapfish audience
#·InterestCategoryAffinity×
01ShutterflyTechnology & Electronics25.32×
02Photo-bookKids & Family21.07×
03Larry PagePolitics & Society21.02×
04Vera FarmigaMovies & TV20.00×
05Jeremy IronsMovies & TV20.00×
06Alan TuringPolitics & Society20.00×
07EviteInternet & Social Media10.22×
08Peter ThielBusiness & Career9.81×
09QVCMovies & TV9.49×
10Garden centreHome & Garden7.57×
11Weather forecastingHome & Garden6.86×
12Discount storesShopping5.42×
13FedExBusiness & Career4.81×
14Shopping mallsShopping3.52×
15PinterestInternet & Social Media3.32×
16Mortgage loansBusiness & Career3.10×
17IKEAHome & Garden2.91×
18Pizza HutFood & Beverages2.51×
19AirbnbTravel & Leisure2.45×
20FurnitureHome & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapfish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapfish audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
Price SensitivityPREMIUM2.23×
Family OrientationCONSERVATISM2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapfish audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snapfish have in United States?

Snapfish has an estimated audience of 2,324,959 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Snapfish fans?

81.1% of Snapfish fans are female, 18.9% are male, with an average age of 41.9 years.

03

Which brands do Snapfish fans like most?

Snapfish fans show strongest brand affinity for Shutterfly (25.32×), Photo-book (21.07×), and QVC (9.49×) over the country average.

04

Where do Snapfish fans live in United States?

Snapfish fans in United States are most concentrated in New York (reach ~200K), Pennsylvania (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snapfish fans also like?

Beyond Snapfish itself, the audience over-indexes on Photo-book (21.07×), QVC (9.49×), Discount stores (5.42×), and Pinterest (3.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Snapfish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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