Snapfish Audience in United States

Snapfish has an estimated audience of 2,313,344 people in United States. 81.1% are female, 18.9% are male, average age 41.9. Top regions: New York, California, Pennsylvania. Top brand affinities: Vistaprint, Shutterfly, Photo-book, Google Maps, Capital One.

The average Snapfish fan in United States is 41.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Vistaprint, Shutterfly, Photo-book, with strongest over-indexing on Vistaprint (33.78× the country average). Demographically, the Snapfish audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Snapfish fans

Demographic split for Snapfish audience in United States
MetricValue
Female81.1%
Male18.9%
Average age41.9
Estimated audience size2,313,344

Audience persona

The typical Snapfish fan in United States is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Vistaprint.

Top regions in United States

Top regions ranked by reach for Snapfish in United States
RegionReachAffinity
New York165,9471.28×
California116,0040.46×
Pennsylvania114,2501.47×
Florida93,3970.6×
Texas84,2590.42×
Ohio82,5701.16×
Michigan78,8111.3×
New Jersey77,5391.32×
Massachusetts64,2561.41×
Illinois63,9830.83×
North Carolina61,0410.88×
Virginia56,4051×
Minnesota49,0681.48×
Georgia49,0240.69×
Maryland48,1491.21×
Wisconsin44,4181.28×
Indiana39,8040.94×
Tennessee34,5010.74×
Washington33,3980.72×
Colorado32,9180.9×
Missouri32,5590.87×
South Carolina30,0430.86×
Connecticut30,0091.29×
Iowa29,8161.56×
Kentucky26,5670.92×
Arizona23,9020.51×
Alabama22,3930.69×
Oregon20,5210.77×
Louisiana17,7040.59×
Kansas17,1420.94×
Utah16,8080.81×
New Hampshire16,7111.83×
Oklahoma14,3690.56×
Nebraska13,7971.19×
Maine13,7561.66×
Idaho12,2291.05×
South Dakota10,4721.96×
Arkansas10,4140.55×
Mississippi10,1880.53×
North Dakota9,7082.04×
West Virginia9,5580.89×
Montana7,9801.24×
Vermont7,8011.92×
Nevada7,7740.35×
Rhode Island7,6781.04×
Delaware6,4841.02×
New Mexico5,0700.44×
Hawaii5,0110.5×
Washington, District of Columbia4,3130.62×
Alaska3,6110.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapfish audience
BrandAffinityCategory
Vistaprint33.78×Business & Career
Shutterfly23.95×Technology & Electronics
Photo-book22.63×Kids & Family
Google Maps5.38×Internet & Social Media
Capital One4.98×Business & Career
ICloud9.94×Technology & Electronics
Indeed.com4.33×Business & Career
Khan Academy8.01×Business & Career
Google News5.12×News
Chandelier14.68×Home & Garden
DeviantArt5.86×Internet & Social Media
Flickr8.13×Internet & Social Media
Kendra Scott8.49×Fashion & Accessoires
Vera Farmiga16.14×Movies & TV
Planet Fitness3.15×Sports
Jeremy Irons20×Movies & TV
Peter Thiel9.57×Business & Career
Hobby Lobby2.91×Home & Garden
Circle K5.21×Shopping
Larry Page19.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapfish audience
TraitClusterScore
Price SensitivityPREMIUM1.65
DIY MentalityTHRILL1.62
CreativityOPEN1.48
Community OrientationOPEN1.39
Family OrientationCONSERVATISM1.36
IndividualismJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Snapfish
CountryShare
United States46.3%
United Kingdom23.3%
Australia12.1%

See Snapfish audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Snapfish have in United States?

Snapfish has an estimated audience of 2,313,344 people in United States, concentrated in New York and California.

What is the gender split and age of Snapfish fans?

81.1% of Snapfish fans are female, 18.9% are male, with an average age of 41.9 years.

Which brands do Snapfish fans like most?

Snapfish fans show strongest brand affinity for Vistaprint (33.78×), Shutterfly (23.95×), and Photo-book (22.63×) over the country average.

Where do Snapfish fans live in United States?

Snapfish fans in United States are most concentrated in New York (reach 165,947), California (reach 116,004), and Pennsylvania (reach 114,250). These three regions account for the largest share of the active audience.

What other brands do Snapfish fans also like?

Beyond Snapfish itself, the audience over-indexes on Shutterfly (23.95×), Photo-book (22.63×), Google Maps (5.38×), and Capital One (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.