Listening to music Audience in United States

Listening to music logo

Listening to music has an estimated audience of 685,282 people in United States. 60.0% are female, 40.0% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Renzo Gracie, Keenan Allen, Product design, John Havlicek, College of the Holy Cross.

The average Listening to music fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Renzo Gracie, Keenan Allen, Product design, with strongest over-indexing on Renzo Gracie (102.87× the country average). Demographically, the Listening to music audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Listening to music fans

Demographic split for Listening to music audience in United States
MetricValue
Female60.0%
Male40.0%
Average age29.9
Estimated audience size685,282

Audience persona

The typical Listening to music fan in United States is more female, around 29.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Renzo Gracie.

Top regions in United States

Top regions ranked by reach for Listening to music in United States
RegionReachAffinity
California93,8681.25×
Texas70,9461.2×
Florida45,3940.98×
New York40,2151.05×
Illinois25,8921.13×
Pennsylvania24,9321.08×
Georgia24,7701.17×
North Carolina21,1901.03×
Ohio20,6280.98×
Virginia20,4061.22×
New Jersey18,9971.09×
Michigan17,9861×
Washington17,4131.27×
Arizona15,7291.12×
Indiana14,5341.16×
Tennessee13,4320.98×
Massachusetts13,1300.97×
Maryland13,1051.11×
South Carolina12,2011.18×
Missouri11,3981.03×
Alabama10,1141.06×
Minnesota9,8041×
Colorado9,3840.87×
Louisiana9,2541.05×
Wisconsin8,4750.82×
Kentucky8,2350.96×
Oklahoma7,8281.03×
Oregon7,4950.95×
Connecticut6,8531×
Iowa6,4101.14×
Mississippi6,3691.13×
Utah5,9070.96×
Kansas5,8441.08×
Nevada5,7800.87×
Arkansas5,4280.96×
New Mexico3,7401.09×
Nebraska3,5181.02×
West Virginia3,3341.04×
Hawaii3,1681.08×
Idaho2,8030.82×
Washington, District of Columbia2,3751.15×
New Hampshire2,1130.78×
Rhode Island2,0070.92×
Maine1,9030.78×
Montana1,8971×
Delaware1,5530.82×
North Dakota1,3220.94×
South Dakota1,2480.79×
Alaska9380.64×
Vermont8030.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Listening to music audience
BrandAffinityCategory
Renzo Gracie102.87×Sports
Keenan Allen16.85×Sports
Product design2.88×Business & Career
John Havlicek21.39×Sports
College of the Holy Cross20×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Electrolyte5.29×Health
Combat sport1.79×Sports
Home construction1.6×Home & Garden
REC TEC Grills19.66×Sports
Gran Torino7.14×Movies & TV
Steampunk4.94×Fashion & Accessoires
Cam Ward3.65×Sports
Nebraska Cornhuskers football3.38×Sports
Tezz6.19×Movies & TV
Home staging4.54×Home & Garden
Edvard Grieg20×Literature
Natural rubber1.62×Cars & Mobility
Voice of the Martyrs11.62×Politics & Society
Voter registration3.42×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Listening to music audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
LGBTQ+ IdentityOPEN2.01
Early Adopter MentalityPOWER1.52
Pet OwnershipJOY1.35
Risk AppetiteTHRILL1.34
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Listening to music
CountryShare
United States27.0%
India14.4%
Japan9.6%

See Listening to music audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Listening to music have in United States?

Listening to music has an estimated audience of 685,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Listening to music fans?

60.0% of Listening to music fans are female, 40.0% are male, with an average age of 29.9 years.

Which brands do Listening to music fans like most?

Listening to music fans show strongest brand affinity for Renzo Gracie (102.87×), Keenan Allen (16.85×), and Product design (2.88×) over the country average.

Where do Listening to music fans live in United States?

Listening to music fans in United States are most concentrated in California (reach 93,868), Texas (reach 70,946), and Florida (reach 45,394). These three regions account for the largest share of the active audience.

What other brands do Listening to music fans also like?

Beyond Listening to music itself, the audience over-indexes on Keenan Allen (16.85×), Product design (2.88×), John Havlicek (21.39×), and College of the Holy Cross (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Listening to music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.