Rascasse Audience Intelligence

Listening to music Audience in United States

A data profile of the people who buy, follow and care about Listening to music in United States — modelled from more than twelve digital signal sources. Listening to music has an estimated audience of 685,282 people in United States.

#10131among Topic in United States

The average Listening to music fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Behance, Megamind, Alan Tudyk, with strongest over-indexing on Behance (109.59× the country average).

Demographically, the Listening to music audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Listening to music fan in United States is more female, around 29.9 years old, with strong Community Orientation tendencies and a notable affinity for Behance.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Listening to music profile in United States.

Audience size
685K
in United States
Gender
60.0%♀
40.0% male
Age
29.9
average years
Country rank
#30302
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Listening to music fans

60.0% are female, 40.0% are male, average age 29.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Listening to music audience in United States
MetricValue
Female60.0%
Male40.0%
Average age29.9
Estimated audience size685,282
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Listening to music audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Listening to music audience comes from United States.

Worldwide audience distribution share by country for Listening to music
CountryShare
United States27.0%
India14.4%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Listening to music audience in United States is strongest.

Fig. 05

Top regions by affinity

Listening to music fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.35×
02Texas~80K1.34×
03California~100K1.32×
04Illinois~30K1.30×
05Virginia~20K1.27×
06Georgia~20K1.17×
07North Carolina~20K1.15×
08Indiana~10K1.15×
09South Carolina~10K1.12×
10Pennsylvania~30K1.10×
11Washington~20K1.10×
12Maryland~10K1.09×
13Arkansas~6K1.09×
14Kansas~6K1.08×
15Utah~7K1.07×
16Mississippi~6K1.07×
17Delaware~2K1.07×
18Arizona~10K1.06×
19Wisconsin~10K1.05×
20Kentucky~9K1.05×
21Hawaii~3K1.05×
22Massachusetts~10K1.03×
23Iowa~6K1.03×
24Nebraska~4K1.02×
25Oklahoma~8K1.01×
26New York~40K1.00×
27Missouri~10K1.00×
28Connecticut~7K1.00×
29New Mexico~3K1.00×
30North Dakota~1K1.00×
31Ohio~20K0.99×
32Alabama~9K0.98×
33Louisiana~9K0.98×
34Minnesota~10K0.97×
35Oregon~8K0.97×
36West Virginia~3K0.97×
37South Dakota~2K0.96×
38Rhode Island~2K0.94×
39Idaho~3K0.93×
40Washington, District of Columbia~2K0.93×
41Michigan~20K0.92×
42Montana~2K0.89×
43Alaska~1K0.88×
44Vermont~1K0.88×
45Maine~2K0.87×
46Colorado~9K0.86×
47Nevada~6K0.85×
48Tennessee~10K0.83×
49New Hampshire~2K0.83×
50Florida~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Listening to music, United States
0.76×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Listening to music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Listening to music audience
#·InterestCategoryAffinity×
01BehanceInternet & Social Media109.59×
02Johann Sebastian BachMusic & Radio66.08×
03MegamindMovies & TV20.00×
04Alan TudykMovies & TV20.00×
05International educationBusiness & Career20.00×
06Meet the RobinsonsMovies & TV20.00×
07Park Bo-gumMovies & TV20.00×
08Eva GreenMovies & TV16.94×
09TeletubbiesKids & Family13.43×
10BodrumTravel & Leisure12.92×
11Ming-Na WenMovies & TV11.62×
12MonstersMovies & TV10.27×
13COSShopping9.18×
14Group buyingShopping8.23×
15ShrekMovies & TV7.65×
16Alison BrieMovies & TV7.13×
17Wearable technologyTechnology & Electronics6.78×
18Computer monitorsTechnology & Electronics6.33×
19Scooby-DooMovies & TV3.81×
20Bass guitarMusic & Radio2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Listening to music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Listening to music audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.81×
Pet OwnershipJOY1.46×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Listening to music audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
DIY MentalityTHRILL0.79×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Listening to music have in United States?

Listening to music has an estimated audience of 685,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Listening to music fans?

60.0% of Listening to music fans are female, 40.0% are male, with an average age of 29.9 years.

03

Which brands do Listening to music fans like most?

Listening to music fans show strongest brand affinity for Behance (109.59×), Megamind (20×), and Alan Tudyk (20×) over the country average.

04

Where do Listening to music fans live in United States?

Listening to music fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Listening to music fans also like?

Beyond Listening to music itself, the audience over-indexes on Megamind (20×), Alan Tudyk (20×), International education (20×), and Johann Sebastian Bach (66.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Listening to music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Listening to music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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