A data profile of the people who buy, follow and care about Super Why! in United States — modelled from more than twelve digital signal sources. Super Why! has an estimated audience of 1,271,575 people in United States.
Super Why! has an estimated audience of 1,271,575 people in United States. 65.7% are female, 34.3% are male, average age 34.9. Top brand affinities: Doc McStuffins, Wild Kratts, Dora the Explorer, Sesame Street, Dance Moms.
Top brand affinities include Doc McStuffins, Wild Kratts, Dora the Explorer, with strongest over-indexing on Doc McStuffins (73.1× the country average).
Demographically, the Super Why! audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
The typical Super Why! fan in United States is more female, around 34.9 years old, with strong Community Orientation tendencies and a notable affinity for Doc McStuffins.
The key figures that characterise the Super Why! profile in United States.
65.7% are female, 34.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 34.9 |
| Estimated audience size | 1,271,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 11% |
The strongest cross-interests of the Super Why! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doc McStuffins | Movies & TV | 73.10× | ||
| 02 | Wild Kratts | Movies & TV | 47.09× | ||
| 03 | Dora the Explorer | Movies & TV | 33.92× | ||
| 04 | Behance | Internet & Social Media | 24.60× | ||
| 05 | Bordeaux wine | Food & Beverages | 20.00× | ||
| 06 | Bubble Guppies | Movies & TV | 17.83× | ||
| 07 | Sesame Street | Kids & Family | 16.38× | ||
| 08 | Caillou | Movies & TV | 16.36× | ||
| 09 | Dance Moms | Movies & TV | 15.96× | ||
| 10 | French's | Food & Beverages | 13.81× | ||
| 11 | PAW Patrol | Movies & TV | 9.97× | ||
| 12 | PBS Kids | Movies & TV | 8.82× | ||
| 13 | America's Got Talent | Movies & TV | 5.80× | ||
| 14 | Shutterfly | Technology & Electronics | 4.48× | ||
| 15 | Cheerleading | Sports | 4.40× | ||
| 16 | Diaper bag | Kids & Family | 3.58× | ||
| 17 | Five Below | Shopping | 2.60× | ||
| 18 | Planet Fitness | Sports | 2.23× | ||
| 19 | Internet & Social Media | 1.68× | |||
| 20 | Target Corporation | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Price Sensitivity | PREMIUM | 1.39× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Sports Activity | POWER | 0.89× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Super Why!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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