Dance Moms Audience in United States

Dance Moms logo

Dance Moms has an estimated audience of 3,309,350 people in United States. 78.4% are female, 21.6% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Cameron Boyce, JoJo Siwa, Debby Ryan, Dove Cameron, Peyton List.

The average Dance Moms fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cameron Boyce, JoJo Siwa, Debby Ryan, with strongest over-indexing on Cameron Boyce (25.53× the country average). Demographically, the Dance Moms audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Dance Moms fans

Demographic split for Dance Moms audience in United States
MetricValue
Female78.4%
Male21.6%
Average age33.6
Estimated audience size3,309,350

Audience persona

The typical Dance Moms fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Cameron Boyce.

Top regions in United States

Top regions ranked by reach for Dance Moms in United States
RegionReachAffinity
California335,9410.92×
Texas300,8451.06×
Florida218,5210.98×
New York201,2281.09×
Pennsylvania148,2081.33×
Georgia116,9501.15×
Ohio116,9081.15×
Illinois115,8421.05×
North Carolina106,5861.07×
New Jersey101,2371.2×
Virginia89,3441.11×
Michigan87,0261.01×
Massachusetts71,5351.1×
Tennessee71,0591.07×
Arizona67,9801.01×
Indiana67,8031.12×
Maryland59,1581.04×
Missouri58,5901.1×
Washington55,7460.84×
South Carolina52,4801.05×
Louisiana50,2181.18×
Kentucky49,5521.19×
Wisconsin48,4340.97×
Alabama47,7611.03×
Minnesota46,1890.97×
Colorado45,9800.88×
Oklahoma41,1331.12×
Connecticut36,2571.09×
Utah32,6281.1×
Iowa31,6421.16×
Oregon31,2220.82×
Arkansas26,8550.98×
Kansas26,1771×
Mississippi25,8090.95×
Nevada25,7230.8×
West Virginia19,8671.29×
Nebraska16,3400.98×
Idaho15,4820.93×
New Mexico14,1070.85×
New Hampshire12,7120.97×
Rhode Island12,0971.15×
Delaware10,6311.16×
Maine10,1550.86×
Hawaii8,8340.62×
Washington, District of Columbia7,2280.73×
South Dakota6,9110.9×
Montana6,6130.72×
North Dakota6,1860.91×
Vermont4,9180.85×
Alaska4,5920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dance Moms audience
BrandAffinityCategory
Cameron Boyce25.53×Movies & TV
JoJo Siwa19.01×Movies & TV
Debby Ryan20.25×Movies & TV
Dove Cameron15.15×Movies & TV
Peyton List17.29×Movies & TV
Bob the Builder25.05×Movies & TV
Liv and Maddie31.21×Movies & TV
JUMP Dance Convention62.46×Music & Radio
Austin & Ally32.04×Movies & TV
Dancing with the Stars9.72×Movies & TV
Laura Marano33.17×Movies & TV
St Germain28.72×Music & Radio
Calum Worthy41.1×Movies & TV
Sabrina Carpenter5.41×Music & Radio
Mark Ballas27.8×Movies & TV
Dog with a Blog31.72×Movies & TV
Ross Lynch19.43×Movies & TV
Euphoria2.06×Movies & TV
Pyotr Ilyich Tchaikovsky46.9×Music & Radio
NUVO Dance Convention43.21×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dance Moms audience
TraitClusterScore
ExtroversionTHRILL1.83
LGBTQ+ IdentityOPEN1.42
TraditionCONSERVATISM1.28
CreativityOPEN1.14
Early Adopter MentalityPOWER1.14
Pet OwnershipJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Dance Moms
CountryShare
United States58.9%
United Kingdom6.9%
Canada4.0%

See Dance Moms audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Dance Moms have in United States?

Dance Moms has an estimated audience of 3,309,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Dance Moms fans?

78.4% of Dance Moms fans are female, 21.6% are male, with an average age of 33.6 years.

Which brands do Dance Moms fans like most?

Dance Moms fans show strongest brand affinity for Cameron Boyce (25.53×), JoJo Siwa (19.01×), and Debby Ryan (20.25×) over the country average.

Where do Dance Moms fans live in United States?

Dance Moms fans in United States are most concentrated in California (reach 335,941), Texas (reach 300,845), and Florida (reach 218,521). These three regions account for the largest share of the active audience.

What other brands do Dance Moms fans also like?

Beyond Dance Moms itself, the audience over-indexes on JoJo Siwa (19.01×), Debby Ryan (20.25×), Dove Cameron (15.15×), and Peyton List (17.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dance Moms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.