Rascasse Audience Intelligence

Dance Moms Audience in United States

A data profile of the people who buy, follow and care about Dance Moms in United States — modelled from more than twelve digital signal sources. Dance Moms has an estimated audience of 3,280,492 people in United States.

#13among TV show in United States#409among Movie / TV Show / Series in United States#1191in Movies & TV

The average Dance Moms fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, JoJo Siwa, Debby Ryan, with strongest over-indexing on Cameron Boyce (25.53× the country average).

Demographically, the Dance Moms audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dance Moms fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dance Moms profile in United States.

Audience size
3.3M
in United States
Gender
78.4%♀
21.6% male
Age
33.6
average years
Country rank
#9529
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dance Moms viewers

78.4% are female, 21.6% are male, average age 33.6.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Dance Moms audience in United States
MetricValue
Female78.4%
Male21.6%
Average age33.6
Estimated audience size3,280,492
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Dance Moms audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

58.9%

of the worldwide Dance Moms audience comes from United States.

Worldwide audience distribution share by country for Dance Moms
CountryShare
United States58.9%
United Kingdom6.8%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dance Moms audience in United States is strongest.

Fig. 05

Top regions by affinity

Dance Moms fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.35×
02West Virginia~20K1.34×
03Kentucky~50K1.25×
04New Jersey~100K1.23×
05Iowa~30K1.17×
06Delaware~10K1.17×
07Ohio~100K1.15×
08Rhode Island~10K1.15×
09Indiana~70K1.14×
10Missouri~60K1.12×
11Louisiana~50K1.12×
12Oklahoma~40K1.11×
13Massachusetts~70K1.10×
14Alabama~50K1.10×
15Connecticut~40K1.10×
16Texas~300K1.09×
17Virginia~90K1.09×
18Georgia~100K1.07×
19North Carolina~100K1.06×
20Utah~30K1.06×
21New York~200K1.05×
22Nebraska~20K1.05×
23New Hampshire~10K1.05×
24Tennessee~70K1.04×
25South Carolina~50K1.04×
26Arkansas~30K1.03×
27Illinois~100K1.01×
28Maryland~60K1.01×
29Michigan~90K1.00×
30Mississippi~30K1.00×
31Kansas~30K1.00×
32North Dakota~7K0.99×
33South Dakota~8K0.98×
34Wisconsin~50K0.96×
35Minnesota~40K0.95×
36Arizona~60K0.93×
37Idaho~20K0.91×
38Florida~200K0.90×
39Maine~10K0.90×
40Vermont~5K0.90×
41California~300K0.88×
42New Mexico~10K0.85×
43Colorado~40K0.83×
44Oregon~30K0.80×
45Washington~50K0.79×
46Montana~7K0.79×
47Nevada~20K0.76×
48Washington, District of Columbia~7K0.74×
49Alaska~5K0.73×
50Hawaii~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Dance Moms, United States
0.66×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dance Moms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dance Moms audience
#·InterestCategoryAffinity×
01JUMP Dance ConventionMusic & Radio62.46×
02Pyotr Ilyich TchaikovskyMusic & Radio46.90×
03NUVO Dance ConventionEvent43.21×
04Calum WorthyMovies & TV41.10×
05Laura MaranoMovies & TV33.17×
06Austin & AllyMovies & TV32.04×
07Dog with a BlogMovies & TV31.72×
08Liv and MaddieMovies & TV31.21×
09Teen Beach MovieMovies & TV30.29×
10St GermainMusic & Radio28.72×
11Mark BallasMovies & TV27.80×
12Cameron BoyceMovies & TV25.53×
13Bob the BuilderMovies & TV25.05×
14Debby RyanMovies & TV20.25×
15Ross LynchMovies & TV19.43×
16JoJo SiwaMovies & TV19.01×
17Peyton ListMovies & TV17.29×
18Dove CameronMovies & TV15.15×
19Dancing with the StarsMovies & TV9.72×
20Sabrina CarpenterMusic & Radio5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dance Moms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dance Moms audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.37×
CreativityOPEN1.33×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dance Moms audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dance Moms have in United States?

Dance Moms has an estimated audience of 3,280,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dance Moms viewers?

78.4% of Dance Moms fans are female, 21.6% are male, with an average age of 33.6 years.

03

Which brands do Dance Moms fans like most?

Dance Moms fans show strongest brand affinity for Cameron Boyce (25.53×), JoJo Siwa (19.01×), and Debby Ryan (20.25×) over the country average.

04

Where do Dance Moms fans live in United States?

Dance Moms fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dance Moms fans also like?

Beyond Dance Moms itself, the audience over-indexes on JoJo Siwa (19.01×), Debby Ryan (20.25×), Dove Cameron (15.15×), and Peyton List (17.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Dance Moms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dance Moms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →