Short sale (real estate) Audience in United States

Short sale (real estate) has an estimated audience of 746,558 people in United States. 53.6% are female, 46.4% are male, average age 36.7. Top regions: California, Florida, Texas.

The average Short sale (real estate) fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Short sale (real estate) audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Category: Business & Career · Type: Topic

Demographics of Short sale (real estate) fans

Demographic split for Short sale (real estate) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age36.7
Estimated audience size746,558

Top regions in United States

Top regions ranked by reach for Short sale (real estate) in United States
RegionReachAffinity
California90,7711.11×
Florida83,7721.66×
Texas64,2531×
New York54,4361.3×
Illinois29,8231.2×
Pennsylvania27,4631.09×
Georgia26,3681.15×
Michigan24,8261.27×
New Jersey23,3491.23×
Virginia22,5601.24×
Ohio21,8150.95×
Washington20,9461.4×
North Carolina20,9390.93×
Arizona19,7481.3×
Maryland18,5681.45×
Colorado16,1371.37×
Massachusetts14,5580.99×
Indiana12,8680.94×
South Carolina12,4611.11×
Tennessee12,3900.83×
Missouri12,2111.01×
Oregon11,3111.32×
Minnesota10,5000.98×
Louisiana9,6781.01×
Utah8,8181.32×
Connecticut8,7771.17×
Alabama7,7700.74×
Wisconsin7,5650.67×
Oklahoma7,5650.91×
Kentucky7,2710.78×
Nevada6,6500.92×
Kansas5,0830.86×
Arkansas5,0760.83×
Iowa4,7280.77×
Mississippi4,1500.67×
Hawaii4,0621.27×
Washington, District of Columbia3,3231.48×
Idaho3,3190.89×
Delaware2,6411.28×
New Mexico2,4790.66×
Maine2,3670.89×
Nebraska2,3560.63×
New Hampshire2,3140.79×
West Virginia2,1340.61×
Rhode Island2,0110.85×
Montana1,6120.78×
Alaska1,2330.77×
South Dakota1,1090.64×
North Dakota9390.61×
Vermont8790.67×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Short sale (real estate) audience
TraitClusterScore
Luxury OrientationPREMIUM3.21
Quality AwarenessPREMIUM2.42
Healthy LifestyleBALANCE2.21
Risk AppetiteTHRILL1.85
Career OrientationPOWER1.61
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Short sale (real estate)
CountryShare
United States34.8%
Japan9.1%
India6.1%

See Short sale (real estate) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Short sale (real estate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.