Rascasse Audience Intelligence

Alliant Credit Union Target Market in United States

A data profile of the people who buy, follow and care about Alliant Credit Union in United States — modelled from more than twelve digital signal sources. Alliant Credit Union has an estimated audience of 527,825 people in United States.

#39among Bank in United States#3639among Brand in United States#2203in Business & Career

The average Alliant Credit Union fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Yoga, Philology, Gaia, with strongest over-indexing on Yoga (1.86× the country average).

Demographically, the Alliant Credit Union audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.

The typical Alliant Credit Union fan in United States is balanced, around 31.3 years old, with strong Sports Activity tendencies and a notable affinity for Yoga.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alliant Credit Union profile in United States.

Audience size
528K
in United States
Gender
51.1%♀
48.9% male
Age
31.3
average years
Country rank
#35511
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alliant Credit Union

51.1% are female, 48.9% are male, average age 31.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Alliant Credit Union audience in United States
MetricValue
Female51.1%
Male48.9%
Average age31.3
Estimated audience size527,825
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Alliant Credit Union audience in United States
Age bracketShare%
16-1952%
20-2911%
30-3913%
40-4912%
50+12%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Alliant Credit Union audience comes from United States.

Worldwide audience distribution share by country for Alliant Credit Union
CountryShare
United States93.4%
China1.3%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alliant Credit Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Alliant Credit Union customers by region in United States
#RegionReachAffinity×
01Illinois~60K3.51×
02Colorado~20K2.56×
03Hawaii~4K1.79×
04Arizona~20K1.73×
05California~100K1.68×
06Florida~50K1.29×
07Nevada~6K1.29×
08Georgia~20K1.26×
09Alabama~9K1.25×
10Texas~50K1.23×
11New Mexico~3K1.13×
12Oregon~6K1.09×
13Virginia~10K1.08×
14Washington~10K1.05×
15North Carolina~20K1.04×
16Utah~5K1.01×
17Washington, District of Columbia~2K0.98×
18Wyoming<1K0.94×
19New Jersey~10K0.93×
20New Hampshire~2K0.93×
21Maryland~8K0.90×
22Missouri~7K0.89×
23Iowa~4K0.89×
24South Carolina~7K0.88×
25Wisconsin~7K0.88×
26Delaware~1K0.88×
27Mississippi~4K0.86×
28Tennessee~9K0.85×
29Oklahoma~5K0.85×
30Pennsylvania~10K0.84×
31Vermont<1K0.83×
32Montana~1K0.82×
33Alaska<1K0.82×
34Louisiana~5K0.81×
35Idaho~2K0.81×
36Indiana~8K0.80×
37Minnesota~6K0.80×
38Michigan~10K0.77×
39Connecticut~4K0.77×
40New York~20K0.76×
41West Virginia~2K0.76×
42Rhode Island~1K0.76×
43Massachusetts~8K0.74×
44Arkansas~3K0.70×
45Nebraska~2K0.68×
46Kentucky~4K0.67×
47Ohio~10K0.66×
48Kansas~3K0.66×
49Maine~1K0.65×
50South Dakota<1K0.65×
Fig. 06

Affinity by region

Affinity by region — Alliant Credit Union, United States
0.65×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alliant Credit Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alliant Credit Union audience
#·InterestCategoryAffinity×
01PhilologyLiterature4.23×
02YogaSports1.86×
03GaiaInternet & Social Media1.86×
04Debi FlüggeTravel & Leisure1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alliant Credit Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alliant Credit Union audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.17×
SustainabilityBALANCE0.00×
Healthy LifestyleBALANCE0.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alliant Credit Union audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.00×
Healthy LifestyleBALANCE0.00×
MindfulnessBALANCE0.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alliant Credit Union's target market in United States?

Alliant Credit Union's target market in United States covers an estimated 527,825 people, concentrated in California and Illinois.

02

What is the gender split and age of Alliant Credit Union customers?

51.1% of the Alliant Credit Union audience are female, 48.9% are male, with an average age of 31.3 years.

03

Which brands do Alliant Credit Union fans like most?

Alliant Credit Union fans show strongest brand affinity for Yoga (1.86×), Philology (4.23×), and Gaia (1.86×) over the country average.

04

Where do Alliant Credit Union fans live in United States?

Alliant Credit Union fans in United States are most concentrated in California (reach ~100K), Illinois (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alliant Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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