Gaia Audience in United States

Gaia logo

Gaia has an estimated audience of 634,779 people in United States. 63.6% are female, 36.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Vocal harmony, Elsword, Grinch.

The average Gaia fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Vocal harmony, with strongest over-indexing on Historic site (9.11× the country average). Demographically, the Gaia audience skews more female with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Gaia fans

Demographic split for Gaia audience in United States
MetricValue
Female63.6%
Male36.4%
Average age40.6
Estimated audience size634,779

Audience persona

The typical Gaia fan in United States is more female, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Gaia in United States
RegionReachAffinity
California77,0951.1×
Texas55,3831.01×
Florida38,8500.9×
New York35,2550.99×
Colorado19,6531.96×
Washington18,3271.44×
North Carolina17,9240.94×
Pennsylvania17,1090.8×
Illinois16,8100.79×
Ohio16,6530.85×
Georgia16,1750.83×
Arizona14,1151.09×
Michigan13,8900.84×
Virginia13,4330.87×
New Jersey12,3970.77×
Massachusetts11,7820.94×
Oregon11,0691.52×
Tennessee10,6330.84×
Maryland9,5570.88×
Louisiana9,0371.1×
Utah8,8731.56×
Missouri8,8110.86×
Indiana8,7010.75×
Minnesota8,0380.88×
Wisconsin7,6910.81×
South Carolina6,9990.73×
Oklahoma6,4870.92×
Alabama6,3390.71×
Nevada6,2341.02×
Kentucky6,2310.78×
Connecticut5,3400.84×
Kansas4,7550.95×
Arkansas4,3730.84×
Idaho4,2891.35×
Iowa3,8690.74×
New Mexico3,7201.17×
Mississippi3,2950.63×
New Hampshire3,1461.26×
Hawaii3,1411.15×
Maine2,8481.25×
Montana2,5581.45×
West Virginia2,4490.83×
Alaska2,2671.67×
Nebraska2,1810.69×
Washington, District of Columbia2,1511.13×
Rhode Island1,6000.79×
Delaware1,4930.85×
Vermont1,4341.29×
Wyoming1,2611.34×
South Dakota1,0270.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaia audience
BrandAffinityCategory
Historic site9.11×Arts & Culture
Goop8.71×Internet & Social Media
Vocal harmony7.17×Music & Radio
Elsword25.28×Games
Grinch5.76×Movies & TV
Governor of Michigan10.5×Politics & Society
Hibachi9.92×Food & Beverages
Fairy godmother9.2×Literature
Mathcore8.78×Music & Radio
Wok6.68×Food & Beverages
Hipster9.52×Politics & Society
Cherish (group)10.43×Music & Radio
Google Home5.92×Technology & Electronics
Grace Slick7.92×Music & Radio
TV Fanatic9.34×Movies & TV
headspace8.17×Health
La Jolla7.51×Travel & Leisure
Israel1.72×Travel & Leisure
Harlow9.48×Travel & Leisure
Guitarist (magazine)9.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaia audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
MindfulnessBALANCE1.46
ExtroversionTHRILL1.42
Luxury OrientationPREMIUM1.36
TraditionCONSERVATISM1.35
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Gaia
CountryShare
United States18.4%
Italy15.5%
France8.7%

See Gaia audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Gaia have in United States?

Gaia has an estimated audience of 634,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaia fans?

63.6% of Gaia fans are female, 36.4% are male, with an average age of 40.6 years.

Which brands do Gaia fans like most?

Gaia fans show strongest brand affinity for Historic site (9.11×), Goop (8.71×), and Vocal harmony (7.17×) over the country average.

Where do Gaia fans live in United States?

Gaia fans in United States are most concentrated in California (reach 77,095), Texas (reach 55,383), and Florida (reach 38,850). These three regions account for the largest share of the active audience.

What other brands do Gaia fans also like?

Beyond Gaia itself, the audience over-indexes on Goop (8.71×), Vocal harmony (7.17×), Elsword (25.28×), and Grinch (5.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.