Philology Audience in United States

Philology logo

Philology has an estimated audience of 613,234 people in United States. 52.6% are female, 47.4% are male, average age 45.9. Top regions: California, New York, Texas. Top brand affinities: Alliant Credit Union, The Hobbit, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average Philology fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alliant Credit Union, The Hobbit, Autism Awareness, with strongest over-indexing on Alliant Credit Union (509.8× the country average). Demographically, the Philology audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Field of study

Demographics of Philology fans

Demographic split for Philology audience in United States
MetricValue
Female52.6%
Male47.4%
Average age45.9
Estimated audience size613,234

Audience persona

The typical Philology fan in United States is balanced, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Alliant Credit Union.

Top regions in United States

Top regions ranked by reach for Philology in United States
RegionReachAffinity
California79,2171.17×
New York42,6171.24×
Texas42,0310.8×
Florida32,2940.78×
Illinois21,4871.05×
Pennsylvania20,8591.01×
Arizona19,4861.56×
Massachusetts18,7311.55×
Virginia17,1281.15×
North Carolina17,0760.93×
Washington16,8581.37×
Ohio16,1830.86×
Georgia15,7850.84×
New Jersey15,1270.97×
Michigan14,5590.91×
Maryland11,5291.09×
Tennessee11,0570.9×
Colorado10,7391.11×
Indiana10,7200.96×
Oregon10,2541.46×
Missouri9,0090.91×
Minnesota8,9801.02×
Connecticut8,1321.32×
Wisconsin7,9350.86×
South Carolina6,7350.73×
Alabama6,5470.76×
Oklahoma6,4620.95×
Kentucky6,2510.81×
Utah6,1281.12×
Louisiana5,9680.75×
Kansas4,3980.91×
Iowa4,2890.85×
Arkansas4,0040.79×
Nevada3,8300.65×
Washington, District of Columbia3,4131.85×
Mississippi3,2140.64×
Idaho3,1471.02×
New Hampshire2,8941.2×
New Mexico2,7980.91×
Maine2,6691.21×
Rhode Island2,4631.26×
Hawaii2,4100.91×
Nebraska2,0990.68×
West Virginia1,9770.69×
Vermont1,9341.8×
Montana1,5620.92×
Alaska1,3241.01×
Delaware1,1490.68×
South Dakota8940.63×
North Dakota8920.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philology audience
BrandAffinityCategory
Alliant Credit Union509.8×Business & Career
The Hobbit55.85×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Nazareth10.78×Travel & Leisure
Singer-songwriter5.51×Music & Radio
Horoscope10.75×Health
Income tax13.19×Business & Career
The Lord of the Rings22.88×Movies & TV
Archaeology8.88×Politics & Society
Day trading10.96×Business & Career
Catherine Deneuve39.32×Fashion & Accessoires
Cate Blanchett12.89×Movies & TV
Hobby Lobby3.2×Home & Garden
Voltaire24.14×Literature
Whole grain10.82×Food & Beverages
Kia Sportage15.29×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philology audience
TraitClusterScore
Risk AppetiteTHRILL2.53
MindfulnessBALANCE1.78
Luxury OrientationPREMIUM1.76
PatriotismCONSERVATISM1.61
Urban LifestyleOPEN1.6
TraditionCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Philology
CountryShare
United States24.2%
Greece13.7%
Italy13.0%

See Philology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Philology have in United States?

Philology has an estimated audience of 613,234 people in United States, concentrated in California and New York.

What is the gender split and age of Philology fans?

52.6% of Philology fans are female, 47.4% are male, with an average age of 45.9 years.

Which brands do Philology fans like most?

Philology fans show strongest brand affinity for Alliant Credit Union (509.8×), The Hobbit (55.85×), and Autism Awareness (19.03×) over the country average.

Where do Philology fans live in United States?

Philology fans in United States are most concentrated in California (reach 79,217), New York (reach 42,617), and Texas (reach 42,031). These three regions account for the largest share of the active audience.

What other brands do Philology fans also like?

Beyond Philology itself, the audience over-indexes on The Hobbit (55.85×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.