Archaeology Audience in United States

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Archaeology has an estimated audience of 11,408,850 people in United States. 45.5% are female, 54.5% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Sushi Bar, Ancient history, The Rock (film), Anthropology, Humanities.

The average Archaeology fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sushi Bar, Ancient history, The Rock (film), with strongest over-indexing on Sushi Bar (22.62× the country average). Demographically, the Archaeology audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Archaeology fans

Demographic split for Archaeology audience in United States
MetricValue
Female45.5%
Male54.5%
Average age44.9
Estimated audience size11,408,850

Audience persona

The typical Archaeology fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Sushi Bar.

Top regions in United States

Top regions ranked by reach for Archaeology in United States
RegionReachAffinity
California1,289,1971.03×
Texas929,7730.95×
Florida747,2270.97×
New York572,0200.9×
Pennsylvania337,5500.88×
Illinois323,3600.85×
North Carolina322,7810.94×
Ohio318,9910.91×
Georgia311,1980.89×
Virginia307,2881.11×
Michigan295,5140.99×
Washington291,5361.27×
Arizona273,8381.18×
Tennessee233,9781.02×
Indiana213,4391.02×
New Jersey208,7260.72×
Missouri198,7781.08×
Colorado187,9251.05×
Massachusetts185,4380.83×
Oregon173,4761.33×
Maryland167,4720.85×
Alabama162,1741.02×
Wisconsin149,5200.87×
Oklahoma148,9491.18×
South Carolina143,4850.84×
Kentucky143,4741×
Minnesota141,2490.86×
Louisiana135,0740.92×
Arkansas108,2351.15×
Nevada103,0790.93×
Utah100,8880.99×
Connecticut91,8280.8×
Kansas90,9801.01×
Mississippi85,4970.91×
New Mexico81,7071.43×
Iowa80,6270.86×
Idaho69,9421.22×
West Virginia63,0201.19×
Nebraska53,8250.94×
Hawaii53,4911.09×
Maine47,3051.16×
New Hampshire41,7670.93×
Montana38,9471.23×
Alaska31,9171.31×
Rhode Island31,3440.86×
Washington, District of Columbia27,0570.79×
South Dakota24,8860.94×
Wyoming23,7571.4×
Delaware21,9340.7×
North Dakota20,8390.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archaeology audience
BrandAffinityCategory
Sushi Bar22.62×Food & Beverages
Ancient history2.62×Politics & Society
The Rock (film)5.82×Movies & TV
Anthropology1.97×Business & Career
Humanities2.16×Politics & Society
Earth1.71×Travel & Leisure
Social science1.7×Business & Career
Ancient Greece2.11×Politics & Society
Archaeology (magazine)10.8×Home & Garden
Florida Lottery2.97×Games
Sibling1.68×Kids & Family
Geography1.69×Business & Career
Birds1.54×Pets & Animals
United States Senate1.91×Politics & Society
Election1.74×Politics & Society
Survival skills1.6×Politics & Society
Auction1.62×Shopping
Museum1.61×Arts & Culture
Godzilla1.6×Movies & TV
Prehistory2.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archaeology audience
TraitClusterScore
PatriotismCONSERVATISM2.08
SustainabilityBALANCE1.81
IndividualismJOY1.64
TravellingTHRILL1.51
SpiritualityBALANCE1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Archaeology
CountryShare
United States22.4%
Italy7.8%
United Kingdom6.6%

See Archaeology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Archaeology have in United States?

Archaeology has an estimated audience of 11,408,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Archaeology fans?

45.5% of Archaeology fans are female, 54.5% are male, with an average age of 44.9 years.

Which brands do Archaeology fans like most?

Archaeology fans show strongest brand affinity for Sushi Bar (22.62×), Ancient history (2.62×), and The Rock (film) (5.82×) over the country average.

Where do Archaeology fans live in United States?

Archaeology fans in United States are most concentrated in California (reach 1,289,197), Texas (reach 929,773), and Florida (reach 747,227). These three regions account for the largest share of the active audience.

What other brands do Archaeology fans also like?

Beyond Archaeology itself, the audience over-indexes on Ancient history (2.62×), The Rock (film) (5.82×), Anthropology (1.97×), and Humanities (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archaeology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.