Rascasse Audience Intelligence

Archaeology Audience in United States

A data profile of the people who buy, follow and care about Archaeology in United States — modelled from more than twelve digital signal sources. Archaeology has an estimated audience of 11,408,850 people in United States.

#115among Field of study in United States#2057among Topic in United States#191in Politics & Society

The average Archaeology fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sushi Bar, The Rock (film), Mariano's, with strongest over-indexing on Sushi Bar (22.62× the country average).

Demographically, the Archaeology audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Archaeology fan in United States is balanced, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Sushi Bar.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archaeology profile in United States.

Audience size
11.4M
in United States
Gender
45.5%♀
54.5% male
Age
44.9
average years
Country rank
#3141
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Archaeology fans

45.5% are female, 54.5% are male, average age 44.9.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Archaeology audience in United States
MetricValue
Female45.5%
Male54.5%
Average age44.9
Estimated audience size11,408,850
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Archaeology audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4922%
50+36%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Archaeology audience comes from United States.

Worldwide audience distribution share by country for Archaeology
CountryShare
United States22.4%
Italy7.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archaeology audience in United States is strongest.

Fig. 05

Top regions by affinity

Archaeology fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~80K1.40×
02Wyoming~20K1.40×
03Alaska~30K1.34×
04Montana~40K1.26×
05Oregon~200K1.22×
06Idaho~70K1.22×
07West Virginia~60K1.21×
08Washington~300K1.19×
09Arkansas~100K1.16×
10Oklahoma~100K1.15×
11Arizona~300K1.12×
12Maine~50K1.12×
13Hawaii~50K1.09×
14Missouri~200K1.08×
15Alabama~200K1.08×
16Kansas~100K1.07×
17South Dakota~30K1.07×
18Virginia~300K1.06×
19Kentucky~100K1.04×
20Indiana~200K1.03×
21Michigan~300K1.01×
22Colorado~200K0.99×
23California~1M0.98×
24North Dakota~20K0.98×
25Tennessee~200K0.97×
26Utah~100K0.97×
27Nebraska~50K0.96×
28North Carolina~300K0.95×
29Mississippi~90K0.93×
30New Hampshire~40K0.93×
31Texas~900K0.92×
32Pennsylvania~400K0.92×
33Louisiana~100K0.92×
34Iowa~90K0.91×
35Florida~700K0.90×
36Rhode Island~30K0.90×
37Wisconsin~200K0.89×
38Minnesota~100K0.89×
39Nevada~100K0.89×
40Ohio~300K0.88×
41South Carolina~100K0.87×
42Illinois~300K0.86×
43Georgia~300K0.86×
44New York~500K0.85×
45Maryland~200K0.84×
46Massachusetts~200K0.83×
47Connecticut~90K0.78×
48Washington, District of Columbia~30K0.76×
49New Jersey~200K0.75×
50Delaware~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Archaeology, United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archaeology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archaeology audience
#·InterestCategoryAffinity×
01Sushi BarFood & Beverages22.62×
02Archaeology (magazine)Home & Garden10.80×
03Mariano'sFood & Beverages8.71×
04The Rock (film)Movies & TV5.82×
05Florida LotteryGames2.97×
06Ancient historyPolitics & Society2.62×
07HumanitiesPolitics & Society2.16×
08Ancient GreecePolitics & Society2.11×
09AnthropologyBusiness & Career1.97×
10Dick Van DykeMovies & TV1.93×
11United States SenatePolitics & Society1.91×
12ElectionPolitics & Society1.74×
13EarthTravel & Leisure1.71×
14Social scienceBusiness & Career1.70×
15GeographyBusiness & Career1.69×
16SiblingKids & Family1.68×
17AuctionShopping1.62×
18MuseumArts & Culture1.61×
19Survival skillsPolitics & Society1.60×
20BirdsPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archaeology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archaeology audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.28×
IndividualismJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archaeology audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Archaeology have in United States?

Archaeology has an estimated audience of 11,408,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Archaeology fans?

45.5% of Archaeology fans are female, 54.5% are male, with an average age of 44.9 years.

03

Which brands do Archaeology fans like most?

Archaeology fans show strongest brand affinity for Sushi Bar (22.62×), The Rock (film) (5.82×), and Mariano's (8.71×) over the country average.

04

Where do Archaeology fans live in United States?

Archaeology fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Archaeology fans also like?

Beyond Archaeology itself, the audience over-indexes on The Rock (film) (5.82×), Mariano's (8.71×), Ancient history (2.62×), and Anthropology (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Archaeology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Archaeology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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