Archaeology (magazine) Audience in United States

Archaeology (magazine) logo

Archaeology (magazine) has an estimated audience of 1,067,811 people in United States. 43.7% are female, 56.3% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kappa Sigma, Natural rubber, Israel, Elsword.

The average Archaeology (magazine) fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kappa Sigma, Natural rubber, with strongest over-indexing on Nationality (3.5× the country average). Demographically, the Archaeology (magazine) audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Archaeology (magazine) fans

Demographic split for Archaeology (magazine) audience in United States
MetricValue
Female43.7%
Male56.3%
Average age42.9
Estimated audience size1,067,811

Audience persona

The typical Archaeology (magazine) fan in United States is more male, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Archaeology (magazine) in United States
RegionReachAffinity
California120,6621.03×
Texas87,0220.95×
Florida69,9370.97×
New York53,5380.9×
Pennsylvania31,5930.88×
Illinois30,2650.85×
North Carolina30,2110.94×
Ohio29,8560.91×
Georgia29,1270.89×
Virginia28,7611.11×
Michigan27,6590.99×
Washington27,2861.27×
Arizona25,6301.18×
Tennessee21,8991.02×
Indiana19,9771.02×
New Jersey19,5360.72×
Missouri18,6051.08×
Colorado17,5891.05×
Massachusetts17,3560.83×
Oregon16,2371.33×
Maryland15,6750.85×
Alabama15,1791.02×
Wisconsin13,9940.87×
Oklahoma13,9411.18×
South Carolina13,4290.84×
Kentucky13,4281×
Minnesota13,2200.86×
Louisiana12,6420.92×
Arkansas10,1301.15×
Nevada9,6480.93×
Utah9,4430.99×
Connecticut8,5950.8×
Kansas8,5151.01×
Mississippi8,0020.91×
New Mexico7,6471.43×
Iowa7,5460.86×
Idaho6,5461.22×
West Virginia5,8981.19×
Nebraska5,0380.94×
Hawaii5,0061.09×
Maine4,4281.16×
New Hampshire3,9090.93×
Montana3,6451.23×
Alaska2,9871.31×
Rhode Island2,9340.86×
Washington, District of Columbia2,5320.79×
South Dakota2,3290.94×
Wyoming2,2241.4×
Delaware2,0530.7×
North Dakota1,9500.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archaeology (magazine) audience
BrandAffinityCategory
Nationality3.5×Politics & Society
Kappa Sigma17.84×Business & Career
Natural rubber2.45×Cars & Mobility
Israel2.35×Travel & Leisure
Elsword17.84×Games
La Jolla9.39×Travel & Leisure
JDSU2.99×Business & Career
Nebraska Cornhuskers football3.32×Sports
Keene, New Hampshire17.59×Travel & Leisure
Earthling17.84×Movies & TV
3D printing2.05×Technology & Electronics
Pillow1.72×Home & Garden
Home equity1.54×Home & Garden
Home staging3.99×Home & Garden
Winemaking2.64×Food & Beverages
Noodle (Gorillaz)2.07×Music & Radio
Electrolyte2.72×Health
Jesse Plemons1.98×Movies & TV
Nipsey Hussle3.36×Music & Radio
Nebraska1.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archaeology (magazine) audience
TraitClusterScore
TravellingTHRILL2.89
PatriotismCONSERVATISM2.86
SustainabilityBALANCE1.86
IndividualismJOY1.8
SpiritualityBALANCE1.55
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Archaeology (magazine)
CountryShare
United States35.6%
United Kingdom10.4%
India8.6%

See Archaeology (magazine) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Archaeology (magazine) have in United States?

Archaeology (magazine) has an estimated audience of 1,067,811 people in United States, concentrated in California and Texas.

What is the gender split and age of Archaeology (magazine) fans?

43.7% of Archaeology (magazine) fans are female, 56.3% are male, with an average age of 42.9 years.

Which brands do Archaeology (magazine) fans like most?

Archaeology (magazine) fans show strongest brand affinity for Nationality (3.5×), Kappa Sigma (17.84×), and Natural rubber (2.45×) over the country average.

Where do Archaeology (magazine) fans live in United States?

Archaeology (magazine) fans in United States are most concentrated in California (reach 120,662), Texas (reach 87,022), and Florida (reach 69,937). These three regions account for the largest share of the active audience.

What other brands do Archaeology (magazine) fans also like?

Beyond Archaeology (magazine) itself, the audience over-indexes on Kappa Sigma (17.84×), Natural rubber (2.45×), Israel (2.35×), and Elsword (17.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archaeology (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.