Rascasse Audience Intelligence

Archaeology (magazine) Audience in United States

A data profile of the people who buy, follow and care about Archaeology (magazine) in United States — modelled from more than twelve digital signal sources. Archaeology (magazine) has an estimated audience of 1,088,557 people in United States.

#688among Website / Newspaper / Magazine in United States#1077in Home & Garden

The average Archaeology (magazine) fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Archaeology, with strongest over-indexing on Sustainable energy (10.3× the country average).

Demographically, the Archaeology (magazine) audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Archaeology (magazine) fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archaeology (magazine) profile in United States.

Audience size
1.1M
in United States
Gender
43.7%♀
56.3% male
Age
42.9
average years
Country rank
#22350
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Archaeology (magazine)

43.7% are female, 56.3% are male, average age 42.9.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Archaeology (magazine) audience in United States
MetricValue
Female43.7%
Male56.3%
Average age42.9
Estimated audience size1,088,557
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Archaeology (magazine) audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Archaeology (magazine) audience comes from United States.

Worldwide audience distribution share by country for Archaeology (magazine)
CountryShare
United States35.3%
United Kingdom10.6%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archaeology (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Archaeology (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K1.40×
02Wyoming~2K1.40×
03Alaska~3K1.34×
04Montana~4K1.26×
05Oregon~10K1.22×
06Idaho~7K1.22×
07West Virginia~6K1.21×
08Washington~30K1.19×
09Arkansas~10K1.16×
10Oklahoma~10K1.15×
11Arizona~20K1.12×
12Maine~4K1.12×
13Hawaii~5K1.09×
14Missouri~20K1.08×
15Alabama~20K1.08×
16Kansas~9K1.07×
17South Dakota~3K1.07×
18Virginia~30K1.06×
19Kentucky~10K1.04×
20Indiana~20K1.03×
21Michigan~30K1.01×
22Colorado~20K0.99×
23California~100K0.98×
24North Dakota~2K0.98×
25Tennessee~20K0.97×
26Utah~9K0.97×
27Nebraska~5K0.96×
28North Carolina~30K0.95×
29Mississippi~8K0.93×
30New Hampshire~4K0.93×
31Texas~80K0.92×
32Pennsylvania~30K0.92×
33Louisiana~10K0.92×
34Iowa~8K0.91×
35Florida~70K0.90×
36Rhode Island~3K0.90×
37Wisconsin~10K0.89×
38Minnesota~10K0.89×
39Nevada~9K0.89×
40Ohio~30K0.88×
41South Carolina~10K0.87×
42Illinois~30K0.86×
43Georgia~30K0.86×
44New York~50K0.85×
45Maryland~20K0.84×
46Massachusetts~20K0.83×
47Connecticut~8K0.78×
48Washington, District of Columbia~2K0.76×
49New Jersey~20K0.75×
50Delaware~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Archaeology (magazine), United States
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archaeology (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archaeology (magazine) audience
#·InterestCategoryAffinity×
01Candice SwanepoelFashion & Accessoires33.72×
02Alicia VikanderMovies & TV17.84×
03Rose LeslieMovies & TV17.84×
04Irina ShaykFashion & Accessoires17.84×
05VoltaireLiterature17.84×
06IcelandairTravel & Leisure17.17×
07Natalie DormerMovies & TV11.08×
08ArchaeologyPolitics & Society10.80×
09Sustainable energyHome & Garden10.30×
10Renewable energyBusiness & Career8.76×
11Weather forecastingHome & Garden6.06×
12Cultural heritagePolitics & Society5.57×
13FedExBusiness & Career3.57×
14Solar energyHome & Garden3.08×
15Planet FitnessSports2.33×
16SubwayFood & Beverages2.07×
17PinterestInternet & Social Media2.01×
18PodcastMusic & Radio1.99×
19AirbnbTravel & Leisure1.95×
20Nonprofit organizationPolitics & Society1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archaeology (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archaeology (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.24×
TravellingTHRILL3.06×
SustainabilityBALANCE2.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archaeology (magazine) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Archaeology (magazine) have in United States?

Archaeology (magazine) has an estimated audience of 1,088,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Archaeology (magazine) fans?

43.7% of Archaeology (magazine) fans are female, 56.3% are male, with an average age of 42.9 years.

03

Which brands do Archaeology (magazine) fans like most?

Archaeology (magazine) fans show strongest brand affinity for Sustainable energy (10.3×), Renewable energy (8.76×), and Archaeology (10.8×) over the country average.

04

Where do Archaeology (magazine) fans live in United States?

Archaeology (magazine) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Archaeology (magazine) fans also like?

Beyond Archaeology (magazine) itself, the audience over-indexes on Renewable energy (8.76×), Archaeology (10.8×), Candice Swanepoel (33.72×), and Weather forecasting (6.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Archaeology (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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