Geography Audience in United States

Geography logo

Geography has an estimated audience of 39,169,291 people in United States. 55.7% are female, 44.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: MSN, Planet Fitness, Diaper bag, Staples (Canada), Hobby Lobby.

The average Geography fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Planet Fitness, Diaper bag, with strongest over-indexing on MSN (3.17× the country average). Demographically, the Geography audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Geography fans

Demographic split for Geography audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.4
Estimated audience size39,169,291

Audience persona

The typical Geography fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Geography in United States
RegionReachAffinity
California5,982,8491.39×
Texas4,397,8201.31×
Florida3,309,4471.25×
New York2,363,0891.08×
Georgia1,473,5271.22×
Illinois1,327,7401.02×
Pennsylvania1,280,9480.97×
North Carolina1,266,2021.07×
Virginia1,191,5941.25×
Ohio1,042,5810.86×
Michigan969,1970.95×
Washington950,1221.21×
New Jersey898,3300.9×
Arizona858,9471.07×
Maryland771,8621.15×
Tennessee770,1610.98×
Indiana730,9481.02×
Massachusetts681,3210.88×
South Carolina671,1921.14×
Missouri615,7040.98×
Alabama585,6531.07×
Colorado545,6120.88×
Louisiana523,0171.04×
Minnesota520,8650.93×
Wisconsin486,5720.83×
Oklahoma465,8031.07×
Oregon450,0681×
Kentucky438,4690.89×
Nevada394,6011.04×
Mississippi371,7191.15×
Utah367,1891.05×
Connecticut341,4150.87×
Kansas317,7901.03×
Arkansas298,4110.92×
Iowa258,8740.8×
Hawaii226,0481.34×
New Mexico207,4691.06×
West Virginia193,9781.06×
Nebraska187,9550.96×
Idaho166,3040.85×
Washington, District of Columbia132,9821.13×
New Hampshire114,0590.74×
Rhode Island106,9300.86×
Maine96,8910.69×
Alaska96,1171.15×
Delaware91,6090.85×
Montana77,9430.72×
South Dakota76,5480.85×
North Dakota74,9070.93×
Vermont54,3390.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geography audience
BrandAffinityCategory
MSN3.17×News
Planet Fitness2.29×Sports
Diaper bag3.53×Kids & Family
Staples (Canada)2.72×Business & Career
Hobby Lobby1.99×Home & Garden
Google Flights2.84×Travel & Leisure
Jack Black5.96×Movies & TV
Great Clips3.03×Beauty & Wellness
Real property2.39×Home & Garden
Lodging2.33×Travel & Leisure
Aldi1.7×Shopping
Best Buy1.69×Shopping
Dentistry2.22×Business & Career
Taco Bell1.66×Food & Beverages
Airbnb1.51×Travel & Leisure
Made in USA2.28×Business & Career
southwest airlines2.05×Travel & Leisure
Catherine O'Hara2.49×Movies & TV
Livemusic1.94×Music & Radio
Chuck Norris2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geography audience
TraitClusterScore
TravellingTHRILL1.55
SustainabilityBALANCE1.41
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.32
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Geography
CountryShare
United States20.5%
Italy6.0%
India5.3%

See Geography audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Geography have in United States?

Geography has an estimated audience of 39,169,291 people in United States, concentrated in California and Texas.

What is the gender split and age of Geography fans?

55.7% of Geography fans are female, 44.3% are male, with an average age of 43.4 years.

Which brands do Geography fans like most?

Geography fans show strongest brand affinity for MSN (3.17×), Planet Fitness (2.29×), and Diaper bag (3.53×) over the country average.

Where do Geography fans live in United States?

Geography fans in United States are most concentrated in California (reach 5,982,849), Texas (reach 4,397,820), and Florida (reach 3,309,447). These three regions account for the largest share of the active audience.

What other brands do Geography fans also like?

Beyond Geography itself, the audience over-indexes on Planet Fitness (2.29×), Diaper bag (3.53×), Staples (Canada) (2.72×), and Hobby Lobby (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.