Rascasse Audience Intelligence

Geography Audience in United States

A data profile of the people who buy, follow and care about Geography in United States — modelled from more than twelve digital signal sources. Geography has an estimated audience of 39,169,291 people in United States.

#36among Field of study in United States#424among Topic in United States#85in Business & Career

The average Geography fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Lodging, Expedia, with strongest over-indexing on Real property (2.3× the country average).

Demographically, the Geography audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geography fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geography profile in United States.

Audience size
39.2M
in United States
Gender
55.7%♀
44.3% male
Age
43.4
average years
Country rank
#590
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geography fans

55.7% are female, 44.3% are male, average age 43.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Geography audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.4
Estimated audience size39,169,291
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Geography audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Geography audience comes from United States.

Worldwide audience distribution share by country for Geography
CountryShare
United States20.5%
Italy6.0%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geography audience in United States is strongest.

Fig. 05

Top regions by affinity

Geography fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4.5M1.38×
02California~5.5M1.27×
03Virginia~1M1.26×
04Hawaii~200K1.21×
05Kentucky~600K1.18×
06South Carolina~700K1.16×
07Alabama~600K1.15×
08Oklahoma~500K1.15×
09Kansas~400K1.15×
10North Carolina~1.5M1.14×
11Mississippi~400K1.14×
12Georgia~1.5M1.12×
13Alaska~90K1.12×
14Indiana~800K1.10×
15North Dakota~90K1.07×
16Washington~800K1.06×
17South Dakota~100K1.06×
18New Mexico~200K1.05×
19Maryland~700K1.04×
20West Virginia~200K1.04×
21Pennsylvania~1.5M1.03×
22Illinois~1.5M1.03×
23Louisiana~500K1.02×
24Utah~400K1.00×
25Florida~2.5M0.99×
26Arizona~800K0.99×
27Missouri~600K0.99×
28Arkansas~300K0.99×
29Nebraska~200K0.97×
30New York~2M0.96×
31Michigan~1M0.95×
32Idaho~200K0.95×
33New Jersey~900K0.94×
34Oregon~400K0.94×
35Nevada~400K0.93×
36Rhode Island~100K0.93×
37Ohio~1M0.92×
38Washington, District of Columbia~100K0.92×
39Wisconsin~500K0.91×
40Minnesota~500K0.88×
41Iowa~300K0.88×
42Colorado~500K0.87×
43Montana~90K0.87×
44Connecticut~300K0.86×
45Delaware~90K0.86×
46Tennessee~700K0.85×
47Massachusetts~600K0.83×
48Vermont~60K0.82×
49New Hampshire~100K0.81×
50Maine~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Geography, United States
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geography audience
#·InterestCategoryAffinity×
01Public administrationBusiness & Career2.77×
02Web serverTechnology & Electronics2.40×
03Real propertyHome & Garden2.30×
04LodgingTravel & Leisure2.26×
05Non-alcoholic beverageFood & Beverages1.97×
06Diaper bagKids & Family1.96×
07ExpediaTravel & Leisure1.84×
08Political scienceBusiness & Career1.81×
09Risk managementBusiness & Career1.74×
10DoughFood & Beverages1.68×
11Rail transportTravel & Leisure1.66×
12Made in USABusiness & Career1.64×
13GeneticsKids & Family1.59×
14Creative CommonsTechnology & Electronics1.59×
15MeteorologyHome & Garden1.59×
16Subscription business modelShopping1.56×
17InnovationBusiness & Career1.55×
18FolklorePolitics & Society1.51×
19MetaphysicsBusiness & Career1.51×
20PastryFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geography audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Community OrientationOPEN1.41×
TravellingTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geography audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.89×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geography have in United States?

Geography has an estimated audience of 39,169,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Geography fans?

55.7% of Geography fans are female, 44.3% are male, with an average age of 43.4 years.

03

Which brands do Geography fans like most?

Geography fans show strongest brand affinity for Real property (2.3×), Lodging (2.26×), and Expedia (1.84×) over the country average.

04

Where do Geography fans live in United States?

Geography fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Geography fans also like?

Beyond Geography itself, the audience over-indexes on Lodging (2.26×), Expedia (1.84×), Genetics (1.59×), and Subscription business model (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Geography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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