Geography Audience in United States

Geography logo

Geography has an estimated audience of 39,169,291 people in United States. 55.7% are female, 44.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Pillow, Nationality, Natural rubber, Kendra Scott.

The average Geography fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Pillow, Nationality, with strongest over-indexing on Israel (2.35× the country average). Demographically, the Geography audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Geography fans

Demographic split for Geography audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.4
Estimated audience size39,169,291

Audience persona

The typical Geography fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Geography in United States
RegionReachAffinity
California5,982,8491.39×
Texas4,397,8201.31×
Florida3,309,4471.25×
New York2,363,0891.08×
Georgia1,473,5271.22×
Illinois1,327,7401.02×
Pennsylvania1,280,9480.97×
North Carolina1,266,2021.07×
Virginia1,191,5941.25×
Ohio1,042,5810.86×
Michigan969,1970.95×
Washington950,1221.21×
New Jersey898,3300.9×
Arizona858,9471.07×
Maryland771,8621.15×
Tennessee770,1610.98×
Indiana730,9481.02×
Massachusetts681,3210.88×
South Carolina671,1921.14×
Missouri615,7040.98×
Alabama585,6531.07×
Colorado545,6120.88×
Louisiana523,0171.04×
Minnesota520,8650.93×
Wisconsin486,5720.83×
Oklahoma465,8031.07×
Oregon450,0681×
Kentucky438,4690.89×
Nevada394,6011.04×
Mississippi371,7191.15×
Utah367,1891.05×
Connecticut341,4150.87×
Kansas317,7901.03×
Arkansas298,4110.92×
Iowa258,8740.8×
Hawaii226,0481.34×
New Mexico207,4691.06×
West Virginia193,9781.06×
Nebraska187,9550.96×
Idaho166,3040.85×
Washington, District of Columbia132,9821.13×
New Hampshire114,0590.74×
Rhode Island106,9300.86×
Maine96,8910.69×
Alaska96,1171.15×
Delaware91,6090.85×
Montana77,9430.72×
South Dakota76,5480.85×
North Dakota74,9070.93×
Vermont54,3390.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geography audience
BrandAffinityCategory
Israel2.35×Travel & Leisure
Pillow1.65×Home & Garden
Nationality1.63×Politics & Society
Natural rubber1.54×Cars & Mobility
Kendra Scott2.18×Fashion & Accessoires
Jeep Wagoneer3.7×Cars & Mobility
Nebraska Cornhuskers football2.01×Sports
Jesse Plemons1.78×Movies & TV
Meals on Wheels2.91×Food & Beverages
Cam Ward1.82×Sports
Urban horticulture1.7×Home & Garden
Glossier2.23×Beauty & Wellness
Nuts (film)2.3×Movies & TV
Kento Yamazaki4.19×Movies & TV
Home staging1.99×Home & Garden
JDM Cars2.9×Cars & Mobility
Voter registration1.61×Politics & Society
Charlamagne Tha God3.17×Movies & TV
Iron Man (film)1.58×Movies & TV
Kodiak, Alaska2.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geography audience
TraitClusterScore
TravellingTHRILL1.55
SustainabilityBALANCE1.41
PatriotismCONSERVATISM1.38
Community OrientationOPEN1.32
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Geography
CountryShare
United States20.5%
Italy6.0%
India5.3%

See Geography audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Geography have in United States?

Geography has an estimated audience of 39,169,291 people in United States, concentrated in California and Texas.

What is the gender split and age of Geography fans?

55.7% of Geography fans are female, 44.3% are male, with an average age of 43.4 years.

Which brands do Geography fans like most?

Geography fans show strongest brand affinity for Israel (2.35×), Pillow (1.65×), and Nationality (1.63×) over the country average.

Where do Geography fans live in United States?

Geography fans in United States are most concentrated in California (reach 5,982,849), Texas (reach 4,397,820), and Florida (reach 3,309,447). These three regions account for the largest share of the active audience.

What other brands do Geography fans also like?

Beyond Geography itself, the audience over-indexes on Pillow (1.65×), Nationality (1.63×), Natural rubber (1.54×), and Kendra Scott (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.