A data profile of the people who buy, follow and care about Geography in Brazil — modelled from more than twelve digital signal sources. Geography has an estimated audience of 7,148,809 people in Brazil.
Geography has an estimated audience of 7,148,809 people in Brazil. 55.3% are female, 44.7% are male, average age 41.9. Top brand affinities: MSN, Lodging, Spanish language, Real property, Public transport.
Top brand affinities include MSN, Lodging, Spanish language, with strongest over-indexing on MSN (2.24× the country average).
Demographically, the Geography audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Geography fan in Brazil is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for MSN.
The key figures that characterise the Geography profile in Brazil.
55.3% are female, 44.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 41.9 |
| Estimated audience size | 7,148,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Geography audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 4.31× | ||
| 02 | Lodging | Travel & Leisure | 2.92× | ||
| 03 | Spanish language | Politics & Society | 2.47× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.25× | ||
| 05 | MSN | News | 2.24× | ||
| 06 | Maria Bethânia | Music & Radio | 2.15× | ||
| 07 | Island | Travel & Leisure | 2.04× | ||
| 08 | Bossa nova | Music & Radio | 1.97× | ||
| 09 | Mexico | Travel & Leisure | 1.93× | ||
| 10 | Rail transport | Travel & Leisure | 1.92× | ||
| 11 | Public transport | Cars & Mobility | 1.90× | ||
| 12 | Forestry | Home & Garden | 1.90× | ||
| 13 | Petrobras | Cars & Mobility | 1.75× | ||
| 14 | UOL Esporte | Sports | 1.67× | ||
| 15 | Anne Hathaway | Movies & TV | 1.64× | ||
| 16 | Google Maps | Internet & Social Media | 1.61× | ||
| 17 | Real property | Home & Garden | 1.60× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.60× | ||
| 19 | Brad Pitt | Movies & TV | 1.60× | ||
| 20 | Khan Academy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Travelling | THRILL | 1.42× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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