A data profile of the people who buy, follow and care about Geography in Italy — modelled from more than twelve digital signal sources. Geography has an estimated audience of 11,481,248 people in Italy.
Geography has an estimated audience of 11,481,248 people in Italy. 54.5% are female, 45.5% are male, average age 45.3. Top brand affinities: Wikipedia, Satire, WhatsApp, Personal finance, Mediaset.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (5.36× the country average).
Demographically, the Geography audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Geography fan in Italy is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Geography profile in Italy.
54.5% are female, 45.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.3 |
| Estimated audience size | 11,481,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Geography audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.36× | ||
| 02 | Satire | Literature | 3.94× | ||
| 03 | Improvisation | Music & Radio | 3.93× | ||
| 04 | New Testament | Politics & Society | 3.86× | ||
| 05 | General practitioner | Health | 2.47× | ||
| 06 | Doctor of Medicine | Business & Career | 2.45× | ||
| 07 | Mediaset | Technology & Electronics | 2.40× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.11× | ||
| 09 | Genetics | Kids & Family | 2.01× | ||
| 10 | Champagne | Food & Beverages | 1.98× | ||
| 11 | Volunteering | Politics & Society | 1.94× | ||
| 12 | Musical theatre | Movies & TV | 1.77× | ||
| 13 | Milk | Food & Beverages | 1.72× | ||
| 14 | Slovenia | Travel & Leisure | 1.63× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Singer-songwriter | Music & Radio | 1.60× | ||
| 17 | Travel website | Travel & Leisure | 1.58× | ||
| 18 | Nonprofit organization | Politics & Society | 1.56× | ||
| 19 | Wine tasting | Food & Beverages | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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