Geography Audience in Canada
Geography has an estimated audience of 4,521,007 people in Canada. 52.5% are female, 47.5% are male, average age 43.8. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Real property, WestJet, Innovation, Refrigerator, Tabloid (newspaper format).
The average Geography fan in Canada is 43.8 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Real property, WestJet, Innovation, with strongest over-indexing on Real property (1.78× the country average). Demographically, the Geography audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Geography fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.8 |
| Estimated audience size | 4,521,007 |
Audience persona
The typical Geography fan in Canada is balanced, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 3,063,368 | 2.83× |
| Ontario | 2,800,491 | 1.48× |
| British Columbia | 911,741 | 1.35× |
| Alberta | 612,829 | 1.1× |
| Manitoba | 225,813 | 1.34× |
| Saskatchewan | 152,922 | 1.07× |
| Nova Scotia | 121,882 | 0.9× |
| New Brunswick | 102,917 | 0.99× |
| Newfoundland and Labrador | 57,059 | 0.83× |
| Prince Edward Island | 19,240 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.78× | Home & Garden |
| WestJet | 1.62× | Travel & Leisure |
| Innovation | 1.78× | Business & Career |
| Refrigerator | 1.6× | Home & Garden |
| Tabloid (newspaper format) | 1.95× | Literature |
| Sustainable energy | 1.96× | Home & Garden |
| Non-alcoholic beverage | 2.3× | Food & Beverages |
| Rail transport | 1.64× | Travel & Leisure |
| Renewable energy | 1.53× | Business & Career |
| Hypermarket | 1.77× | Shopping |
| Solar energy | 1.51× | Home & Garden |
| Mineral water | 2.23× | Food & Beverages |
| Tom Cruise | 1.59× | Movies & TV |
| Cappuccino | 1.76× | Food & Beverages |
| Ecotourism | 1.55× | Business & Career |
| Bored Panda | 1.72× | Internet & Social Media |
| Air pollution | 1.56× | Health |
| Emmy Award | 1.56× | Movies & TV |
| Weather forecasting | 1.78× | Home & Garden |
| Fertilizer | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| Quality Awareness | PREMIUM | 1.39 |
| Tradition | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.31 |
| Career Orientation | POWER | 1.29 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
See Geography audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Geography have in Canada?
Geography has an estimated audience of 4,521,007 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Geography fans?
52.5% of Geography fans are female, 47.5% are male, with an average age of 43.8 years.
Which brands do Geography fans like most?
Geography fans show strongest brand affinity for Real property (1.78×), WestJet (1.62×), and Innovation (1.78×) over the country average.
Where do Geography fans live in Canada?
Geography fans in Canada are most concentrated in Quebec (reach 3,063,368), Ontario (reach 2,800,491), and British Columbia (reach 911,741). These three regions account for the largest share of the active audience.
What other brands do Geography fans also like?
Beyond Geography itself, the audience over-indexes on WestJet (1.62×), Innovation (1.78×), Refrigerator (1.6×), and Tabloid (newspaper format) (1.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.