Geography Audience in Mexico
Geography has an estimated audience of 5,252,410 people in Mexico. 49.1% are female, 50.9% are male, average age 34.7. Top brand affinities: MSN, Catholic Church, Banana, Travel agency, El País.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (4.16× the country average). Demographically, the Geography audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Geography fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 34.7 |
| Estimated audience size | 5,252,410 |
Audience persona
The typical Geography fan in Mexico is balanced, around 34.7 years old, with strong Travelling tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.16× | News |
| Catholic Church | 3.29× | Politics & Society |
| Banana | 3.48× | Food & Beverages |
| Travel agency | 3.56× | Travel & Leisure |
| El País | 3.6× | News |
| Sarcasm | 3.04× | Politics & Society |
| Broadcasting of sports events | 4.43× | Movies & TV |
| Pedro Pascal | 2.95× | Movies & TV |
| Game consoles | 2.25× | Technology & Electronics |
| Dentistry | 2.95× | Business & Career |
| Freeware | 2.78× | Technology & Electronics |
| Machu Picchu | 3.91× | Travel & Leisure |
| Sexology | 3.14× | Kids & Family |
| High school | 3.35× | Business & Career |
| Immigration | 4.71× | Politics & Society |
| Orange (fruit) | 4.28× | Food & Beverages |
| Breastfeeding | 3.15× | Kids & Family |
| RT (TV network) | 3.39× | Movies & TV |
| Multi-level marketing | 3.66× | Business & Career |
| Papaya | 3.28× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.6 |
| Spirituality | BALANCE | 1.52 |
| Urban Lifestyle | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.24 |
| Sustainability | BALANCE | 1.05 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
See Geography audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.