A data profile of the people who buy, follow and care about Geography in Mexico — modelled from more than twelve digital signal sources. Geography has an estimated audience of 5,252,410 people in Mexico.
Geography has an estimated audience of 5,252,410 people in Mexico. 49.1% are female, 50.9% are male, average age 34.7. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (424.75× the country average).
Demographically, the Geography audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Geography fan in Mexico is balanced, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Geography profile in Mexico.
49.1% are female, 50.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 34.7 |
| Estimated audience size | 5,252,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Geography audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 466.90× | ||
| 02 | Costa Rica | Travel & Leisure | 424.75× | ||
| 03 | Shopping and fashion | Shopping | 188.49× | ||
| 04 | Game consoles | Technology & Electronics | 137.70× | ||
| 05 | Catholic Church | Politics & Society | 112.87× | ||
| 06 | Valentine's Day | Kids & Family | 94.94× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 87.33× | ||
| 08 | Broadcasting of sports events | Movies & TV | 82.39× | ||
| 09 | Travel agency | Travel & Leisure | 77.88× | ||
| 10 | Sarcasm | Politics & Society | 68.85× | ||
| 11 | El País | News | 63.21× | ||
| 12 | Banana | Food & Beverages | 59.82× | ||
| 13 | Mobile game | Games | 59.49× | ||
| 14 | Dentistry | Business & Career | 48.53× | ||
| 15 | Orange (fruit) | Food & Beverages | 48.53× | ||
| 16 | Machu Picchu | Travel & Leisure | 40.63× | ||
| 17 | Multi-level marketing | Business & Career | 38.37× | ||
| 18 | Sexology | Kids & Family | 33.86× | ||
| 19 | Breastfeeding | Kids & Family | 32.73× | ||
| 20 | Freeware | Technology & Electronics | 28.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.43× | |
| Travelling | THRILL | 20.42× | |
| Urban Lifestyle | OPEN | 4.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.84× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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