Geography Audience in Mexico
Geography has an estimated audience of 5,252,410 people in Mexico. 49.1% are female, 50.9% are male, average age 34.7. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (424.75× the country average). Demographically, the Geography audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Geography fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 34.7 |
| Estimated audience size | 5,252,410 |
Audience persona
The typical Geography fan in Mexico is balanced, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Geography fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 424.75× | Travel & Leisure |
| Shopping and fashion | 188.49× | Shopping |
| Game consoles | 137.7× | Technology & Electronics |
| Catholic Church | 112.87× | Politics & Society |
| Travel agency | 77.88× | Travel & Leisure |
| Sarcasm | 68.85× | Politics & Society |
| Mobile game | 59.49× | Games |
| Banana | 59.82× | Food & Beverages |
| El País | 63.21× | News |
| Broadcasting of sports events | 82.39× | Movies & TV |
| Valentine's Day | 94.94× | Kids & Family |
| Dentistry | 48.53× | Business & Career |
| Exfoliation (cosmetology) | 87.33× | Beauty & Wellness |
| Daily Horoscope | 466.9× | Internet & Social Media |
| Freeware | 28.22× | Technology & Electronics |
| Orange (fruit) | 48.53× | Food & Beverages |
| Sexology | 33.86× | Kids & Family |
| Machu Picchu | 40.63× | Travel & Leisure |
| Breastfeeding | 32.73× | Kids & Family |
| Multi-level marketing | 38.37× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.43 |
| Travelling | THRILL | 20.42 |
| Urban Lifestyle | OPEN | 4.71 |
| Risk Appetite | THRILL | 2.33 |
| Mindfulness | BALANCE | 1.38 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
See Geography audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.