Sushi Bar Audience in United States

Sushi Bar logo

Sushi Bar has an estimated audience of 431,756 people in United States. 51.1% are female, 48.9% are male, average age 27.9. Top regions: Texas, California, Indiana. Top brand affinities: HelloFresh, Hanoi, Sushi Shop, Telegram, Sushi Lovers.

The average Sushi Bar fan in United States is 27.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include HelloFresh, Hanoi, Sushi Shop, with strongest over-indexing on HelloFresh (85.51× the country average). Demographically, the Sushi Bar audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Sushi Bar fans

Demographic split for Sushi Bar audience in United States
MetricValue
Female51.1%
Male48.9%
Average age27.9
Estimated audience size431,756

Audience persona

The typical Sushi Bar fan in United States is balanced, around 27.9 years old, with strong Travelling tendencies and a notable affinity for HelloFresh.

Top regions in United States

Top regions ranked by reach for Sushi Bar in United States
RegionReachAffinity
Texas61,9121.67×
California51,9711.09×
Indiana40,6425.15×
Florida32,9441.13×
Oklahoma29,8776.23×
New York18,6920.77×
Tennessee14,9801.73×
Michigan13,3831.19×
Connecticut12,9302.99×
Illinois12,3140.86×
Georgia11,7120.88×
Arizona11,5471.31×
Washington10,3811.2×
North Carolina10,0330.77×
Pennsylvania8,5170.59×
Ohio8,0810.61×
New Jersey7,4430.68×
South Carolina6,6631.03×
Virginia5,8870.56×
Maryland5,4970.74×
Massachusetts5,2750.62×
Colorado5,1040.75×
Hawaii4,6492.51×
Oregon4,6070.93×
Missouri4,4770.64×
Nevada3,6430.87×
Louisiana3,5420.64×
Utah3,1780.82×
Alabama3,0430.5×
Kansas2,8300.83×
Idaho2,7901.29×
Kentucky2,7800.51×
Wisconsin2,7500.42×
Washington, District of Columbia2,4661.9×
Minnesota2,3620.38×
Mississippi1,5490.44×
New Mexico1,5000.69×
Arkansas1,3610.38×
Iowa1,1460.32×
Alaska7990.87×
New Hampshire6830.4×
Nebraska6120.28×
West Virginia6040.3×
Rhode Island6040.44×
Delaware4510.38×
Maine4130.27×
Montana3300.28×
Vermont2420.32×
South Dakota2410.24×
Wyoming2270.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sushi Bar audience
BrandAffinityCategory
HelloFresh85.51×Shopping
Hanoi98.36×Travel & Leisure
Sushi Shop95.06×Food & Beverages
Telegram20×Internet & Social Media
Sushi Lovers100.25×Food & Beverages
Gorillas14.99×Shopping
Tim Horton10.51×Sports
Infomercial13.48×Movies & TV
Caitlyn Jenner20×Fashion & Accessoires
Baron Davis41.44×Sports
Genki Sushi63.78×Food & Beverages
Sushi Express92.65×Food & Beverages
Sushi King45.31×Food & Beverages
MR SUSHI94.63×
Director (band)33.7×Music & Radio
YO! Sushi48.69×Food & Beverages
Maki Horikita83.34×Movies & TV
Kathryn Hahn12.34×Movies & TV
Yangon20×Travel & Leisure
Antony Starr15.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sushi Bar audience
TraitClusterScore
TravellingTHRILL2.31
IndulgenceJOY2.29
Design AffinityPREMIUM1.61
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Sushi Bar
CountryShare
Brazil18.5%
Japan14.6%
United States10.8%

See Sushi Bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sushi Bar have in United States?

Sushi Bar has an estimated audience of 431,756 people in United States, concentrated in Texas and California.

What is the gender split and age of Sushi Bar fans?

51.1% of Sushi Bar fans are female, 48.9% are male, with an average age of 27.9 years.

Which brands do Sushi Bar fans like most?

Sushi Bar fans show strongest brand affinity for HelloFresh (85.51×), Hanoi (98.36×), and Sushi Shop (95.06×) over the country average.

Where do Sushi Bar fans live in United States?

Sushi Bar fans in United States are most concentrated in Texas (reach 61,912), California (reach 51,971), and Indiana (reach 40,642). These three regions account for the largest share of the active audience.

What other brands do Sushi Bar fans also like?

Beyond Sushi Bar itself, the audience over-indexes on Hanoi (98.36×), Sushi Shop (95.06×), Telegram (20×), and Sushi Lovers (100.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sushi Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.