Rascasse Audience Intelligence

Sushi Bar Audience in United States

A data profile of the people who buy, follow and care about Sushi Bar in United States — modelled from more than twelve digital signal sources. Sushi Bar has an estimated audience of 431,756 people in United States.

#351among Touchpoint in United States#2107in Food & Beverages

The average Sushi Bar fan in United States is 27.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Indiana.

Top brand affinities include HelloFresh, Hanoi, Sushi Shop, with strongest over-indexing on HelloFresh (85.51× the country average).

Demographically, the Sushi Bar audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sushi Bar fan in United States is balanced, around 27.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for HelloFresh.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sushi Bar profile in United States.

Audience size
432K
in United States
Gender
51.1%♀
48.9% male
Age
27.9
average years
Country rank
#39848
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sushi Bar fans

51.1% are female, 48.9% are male, average age 27.9.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Sushi Bar audience in United States
MetricValue
Female51.1%
Male48.9%
Average age27.9
Estimated audience size431,756
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Sushi Bar audience in United States
Age bracketShare%
16-1954%
20-2920%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Sushi Bar audience comes from United States.

Worldwide audience distribution share by country for Sushi Bar
CountryShare
Brazil18.4%
Japan14.6%
United States10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sushi Bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Sushi Bar fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K5.43×
02Indiana~40K5.30×
03Connecticut~10K3.04×
04Hawaii~3K1.65×
05Tennessee~10K1.60×
06South Carolina~8K1.29×
07Wyoming<1K1.27×
08Texas~50K1.26×
09Idaho~3K1.22×
10Kansas~4K1.14×
11Michigan~10K1.10×
12Washington, District of Columbia~1K1.08×
13Florida~30K1.05×
14California~50K1.02×
15Alaska<1K1.01×
16Arizona~8K0.96×
17New York~20K0.93×
18North Dakota<1K0.88×
19South Dakota<1K0.87×
20Montana~1K0.86×
21Nevada~4K0.85×
22New Hampshire~1K0.85×
23North Carolina~10K0.83×
24New Jersey~9K0.83×
25Oregon~4K0.83×
26Delaware<1K0.83×
27Utah~3K0.82×
28Rhode Island~1K0.82×
29Washington~7K0.81×
30Maryland~6K0.81×
31Georgia~10K0.80×
32New Mexico~2K0.80×
33West Virginia~2K0.80×
34Maine~1K0.80×
35Mississippi~3K0.76×
36Nebraska~2K0.75×
37Colorado~5K0.74×
38Arkansas~3K0.73×
39Illinois~10K0.72×
40Louisiana~4K0.72×
41Kentucky~4K0.72×
42Ohio~9K0.71×
43Missouri~5K0.70×
44Alabama~4K0.70×
45Virginia~7K0.68×
46Iowa~2K0.68×
47Massachusetts~6K0.65×
48Pennsylvania~9K0.64×
49Wisconsin~4K0.62×
50Minnesota~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Sushi Bar, United States
0.59×1.00×5.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sushi Bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sushi Bar audience
#·InterestCategoryAffinity×
01Sushi LoversFood & Beverages100.25×
02HanoiTravel & Leisure98.36×
03Sushi ShopFood & Beverages95.06×
04MR SUSHIEvent94.63×
05Sushi ExpressFood & Beverages92.65×
06HelloFreshShopping85.51×
07Maki HorikitaMovies & TV83.34×
08Genki SushiFood & Beverages63.78×
09YO! SushiFood & Beverages48.69×
10Sushi KingFood & Beverages45.31×
11Baron DavisSports41.44×
12Director (band)Music & Radio33.70×
13TelegramInternet & Social Media20.00×
14Caitlyn JennerFashion & Accessoires20.00×
15YangonTravel & Leisure20.00×
16Antony StarrMovies & TV15.29×
17GorillasShopping14.99×
18InfomercialMovies & TV13.48×
19Kathryn HahnMovies & TV12.34×
20Tim HortonSports10.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sushi Bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sushi Bar audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.95×
TravellingTHRILL0.81×
SustainabilityBALANCE0.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sushi Bar audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.17×
DIY MentalityTHRILL0.19×
Convenience OrientationPREMIUM0.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sushi Bar have in United States?

Sushi Bar has an estimated audience of 431,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sushi Bar fans?

51.1% of Sushi Bar fans are female, 48.9% are male, with an average age of 27.9 years.

03

Which brands do Sushi Bar fans like most?

Sushi Bar fans show strongest brand affinity for HelloFresh (85.51×), Hanoi (98.36×), and Sushi Shop (95.06×) over the country average.

04

Where do Sushi Bar fans live in United States?

Sushi Bar fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sushi Bar fans also like?

Beyond Sushi Bar itself, the audience over-indexes on Hanoi (98.36×), Sushi Shop (95.06×), Telegram (20×), and Sushi Lovers (100.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Sushi Bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sushi Bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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