Yangon Audience in United States
Yangon has an estimated audience of 1,096,254 people in United States. 56.1% are female, 43.9% are male, average age 33.9. Top regions: California, New York, Texas. Top brand affinities: Hanoi, Florida Panthers, Kuala Lumpur, Toronto Maple Leafs, Myanmar.
The average Yangon fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hanoi, Florida Panthers, Kuala Lumpur, with strongest over-indexing on Hanoi (29.7× the country average). Demographically, the Yangon audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Yangon fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.9 |
| Estimated audience size | 1,096,254 |
Audience persona
The typical Yangon fan in United States is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Hanoi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 250,016 | 2.07× |
| New York | 99,162 | 1.62× |
| Texas | 85,647 | 0.91× |
| Florida | 53,788 | 0.72× |
| Virginia | 45,040 | 1.69× |
| Illinois | 39,086 | 1.07× |
| Washington | 34,125 | 1.55× |
| New Jersey | 30,059 | 1.08× |
| Georgia | 29,092 | 0.86× |
| Pennsylvania | 29,013 | 0.79× |
| Massachusetts | 26,691 | 1.24× |
| North Carolina | 24,764 | 0.75× |
| Ohio | 23,931 | 0.71× |
| Indiana | 23,844 | 1.19× |
| Arizona | 21,902 | 0.98× |
| Maryland | 20,519 | 1.09× |
| Michigan | 20,486 | 0.71× |
| Oregon | 20,099 | 1.6× |
| Hawaii | 17,919 | 3.8× |
| Colorado | 16,851 | 0.98× |
| Tennessee | 16,088 | 0.73× |
| Minnesota | 14,115 | 0.9× |
| Missouri | 13,057 | 0.74× |
| Wisconsin | 12,974 | 0.79× |
| Oklahoma | 12,134 | 1× |
| Kentucky | 10,916 | 0.79× |
| Washington, District of Columbia | 10,381 | 3.15× |
| South Carolina | 9,866 | 0.6× |
| Connecticut | 9,470 | 0.86× |
| Nevada | 9,261 | 0.87× |
| Alabama | 7,947 | 0.52× |
| Louisiana | 7,567 | 0.54× |
| Kansas | 7,405 | 0.86× |
| Utah | 7,284 | 0.74× |
| Iowa | 7,228 | 0.8× |
| Nebraska | 5,051 | 0.92× |
| New Mexico | 4,772 | 0.87× |
| Mississippi | 4,692 | 0.52× |
| Arkansas | 4,411 | 0.49× |
| Maine | 3,617 | 0.92× |
| Idaho | 3,494 | 0.64× |
| New Hampshire | 3,414 | 0.79× |
| Rhode Island | 3,082 | 0.88× |
| Alaska | 2,877 | 1.23× |
| Delaware | 2,439 | 0.81× |
| Montana | 2,312 | 0.76× |
| West Virginia | 2,162 | 0.42× |
| Vermont | 1,657 | 0.86× |
| South Dakota | 1,470 | 0.58× |
| North Dakota | 1,054 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hanoi | 29.7× | Travel & Leisure |
| Florida Panthers | 16.01× | Sports |
| Kuala Lumpur | 24.8× | Travel & Leisure |
| Toronto Maple Leafs | 19.94× | Sports |
| Myanmar | 42.76× | Travel & Leisure |
| Ottawa Senators | 20× | Sports |
| Calgary Flames | 20× | Sports |
| New Jersey Devils | 16.67× | Sports |
| Bauer Hockey | 20× | Sports |
| Cool Runnings | 20× | Movies & TV |
| Web server | 5.56× | Technology & Electronics |
| International education | 10.74× | Business & Career |
| Bodrum | 12.36× | Travel & Leisure |
| Planet Fitness | 2.21× | Sports |
| Sizzler | 13.77× | Food & Beverages |
| FIFA World Cup | 2.09× | Sports |
| FC Bayern Munich | 3.57× | Sports |
| PSV Eindhoven | 18.46× | Sports |
| Columbus Blue Jackets | 10.69× | Sports |
| Hobby Lobby | 1.91× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Extroversion | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.2% |
| Myanmar | 14.7% |
| Philippines | 11.1% |
See Yangon audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Yangon have in United States?
Yangon has an estimated audience of 1,096,254 people in United States, concentrated in California and New York.
What is the gender split and age of Yangon fans?
56.1% of Yangon fans are female, 43.9% are male, with an average age of 33.9 years.
Which brands do Yangon fans like most?
Yangon fans show strongest brand affinity for Hanoi (29.7×), Florida Panthers (16.01×), and Kuala Lumpur (24.8×) over the country average.
Where do Yangon fans live in United States?
Yangon fans in United States are most concentrated in California (reach 250,016), New York (reach 99,162), and Texas (reach 85,647). These three regions account for the largest share of the active audience.
What other brands do Yangon fans also like?
Beyond Yangon itself, the audience over-indexes on Florida Panthers (16.01×), Kuala Lumpur (24.8×), Toronto Maple Leafs (19.94×), and Myanmar (42.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yangon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.