Myanmar Audience in United States

Myanmar logo

Myanmar has an estimated audience of 550,258 people in United States. 60.1% are female, 39.9% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: Astro (Malaysian satellite television), Ann Thongprasom, Nature et Paysages, Jabatan Perkhidmatan Awam, Johor Bahru.

The average Myanmar fan in United States is 31.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Astro (Malaysian satellite television), Ann Thongprasom, Nature et Paysages, with strongest over-indexing on Astro (Malaysian satellite television) (123.92× the country average). Demographically, the Myanmar audience skews more female with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Myanmar fans

Demographic split for Myanmar audience in United States
MetricValue
Female60.1%
Male39.9%
Average age31.4
Estimated audience size550,258

Audience persona

The typical Myanmar fan in United States is more female, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Astro (Malaysian satellite television).

Top regions in United States

Top regions ranked by reach for Myanmar in United States
RegionReachAffinity
California83,9761.39×
Texas46,6070.99×
New York42,4351.38×
Florida36,9910.99×
Illinois19,3771.06×
Virginia17,8081.33×
Pennsylvania17,4040.94×
Georgia16,1430.95×
North Carolina15,8030.95×
Washington15,2171.38×
New Jersey15,2111.09×
Ohio14,5250.86×
Massachusetts13,8161.27×
Michigan12,3190.86×
Indiana11,4941.14×
Maryland10,5591.12×
Arizona10,5290.94×
Colorado9,6581.11×
Tennessee9,3870.85×
Oregon8,8491.4×
Minnesota8,7401.11×
Missouri8,0180.9×
Wisconsin7,8690.95×
South Carolina6,5580.79×
Oklahoma6,2721.03×
Kentucky6,1630.89×
Utah5,8291.18×
Connecticut5,7391.04×
Nevada5,6561.06×
Alabama5,3500.7×
Iowa4,8921.08×
Louisiana4,4140.62×
Kansas4,2340.98×
Hawaii3,7601.59×
Arkansas3,5490.78×
Nebraska2,9441.07×
Washington, District of Columbia2,7891.69×
Idaho2,6370.96×
Mississippi2,5370.56×
New Mexico2,2180.8×
New Hampshire2,0780.96×
Maine1,8420.93×
Rhode Island1,6720.95×
West Virginia1,6360.64×
Montana1,3300.87×
Alaska1,1660.99×
Delaware1,1250.74×
South Dakota1,0080.79×
Vermont9140.95×
North Dakota7700.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Myanmar audience
BrandAffinityCategory
Astro (Malaysian satellite television)123.92×Movies & TV
Ann Thongprasom1287.88×Movies & TV
Nature et Paysages1461.54×Travel & Leisure
Jabatan Perkhidmatan Awam232.64×Politics & Society
Johor Bahru87.24×Travel & Leisure
Pet Shop Boys25.26×Music & Radio
Rate of return17.25×Business & Career
Toko Baju41.91×Shopping
Kuala Lumpur33.55×Travel & Leisure
Mandalay65.85×Travel & Leisure
Bawal37.01×Fashion & Accessoires
Yangon42.25×Travel & Leisure
Bangladesh18.05×Travel & Leisure
Malay language23.12×Politics & Society
Typography11.81×Kids & Family
Ministry of Transport (Malaysia)220.9×Politics & Society
Equity (finance)14.73×Business & Career
Capitalism14.84×Business & Career
Buddhism10.79×Health
CNBC7.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Myanmar audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.14
Community OrientationOPEN3.84
TravellingTHRILL2.51
Luxury OrientationPREMIUM1.97
Sports ActivityPOWER1.72
MindfulnessBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for Myanmar
CountryShare
Myanmar16.5%
Malaysia15.5%
Indonesia11.1%

See Myanmar audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Myanmar have in United States?

Myanmar has an estimated audience of 550,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Myanmar fans?

60.1% of Myanmar fans are female, 39.9% are male, with an average age of 31.4 years.

Which brands do Myanmar fans like most?

Myanmar fans show strongest brand affinity for Astro (Malaysian satellite television) (123.92×), Ann Thongprasom (1287.88×), and Nature et Paysages (1461.54×) over the country average.

Where do Myanmar fans live in United States?

Myanmar fans in United States are most concentrated in California (reach 83,976), Texas (reach 46,607), and New York (reach 42,435). These three regions account for the largest share of the active audience.

What other brands do Myanmar fans also like?

Beyond Myanmar itself, the audience over-indexes on Ann Thongprasom (1287.88×), Nature et Paysages (1461.54×), Jabatan Perkhidmatan Awam (232.64×), and Johor Bahru (87.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Myanmar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.