Rascasse Audience Intelligence

Myanmar Audience in United States

A data profile of the people who buy, follow and care about Myanmar in United States — modelled from more than twelve digital signal sources. Myanmar has an estimated audience of 550,258 people in United States.

#183among Country in United States#3562among POI in United States#2750in Travel & Leisure

The average Myanmar fan in United States is 31.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Astro (Malaysian satellite television), Ann Thongprasom, Nature et Paysages, with strongest over-indexing on Astro (Malaysian satellite television) (123.92× the country average).

Demographically, the Myanmar audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Myanmar fan in United States is more female, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Astro (Malaysian satellite television).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Myanmar profile in United States.

Audience size
550K
in United States
Gender
60.1%♀
39.9% male
Age
31.4
average years
Country rank
#34631
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Myanmar fans

60.1% are female, 39.9% are male, average age 31.4.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Myanmar audience in United States
MetricValue
Female60.1%
Male39.9%
Average age31.4
Estimated audience size550,258
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Myanmar audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Myanmar audience comes from United States.

Worldwide audience distribution share by country for Myanmar
CountryShare
Myanmar15.9%
Malaysia15.0%
Indonesia10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Myanmar audience in United States is strongest.

Fig. 05

Top regions by affinity

Myanmar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.67×
02Hawaii~4K1.55×
03Oregon~8K1.35×
04Washington~10K1.34×
05California~80K1.32×
06New York~40K1.31×
07Virginia~20K1.26×
08Massachusetts~10K1.21×
09Indiana~10K1.19×
10Maryland~10K1.14×
11Utah~6K1.14×
12Minnesota~9K1.12×
13Nebraska~3K1.12×
14Iowa~5K1.09×
15Colorado~9K1.08×
16New Jersey~10K1.05×
17Nevada~6K1.04×
18Oklahoma~6K1.03×
19Alaska~1K1.03×
20Illinois~20K1.02×
21Connecticut~6K1.02×
22Kansas~4K1.00×
23Vermont<1K1.00×
24Texas~50K0.99×
25Wisconsin~8K0.98×
26New Hampshire~2K0.98×
27Rhode Island~2K0.98×
28Georgia~20K0.97×
29Florida~40K0.96×
30Idaho~3K0.96×
31North Carolina~20K0.95×
32Arizona~10K0.94×
33Pennsylvania~20K0.93×
34Kentucky~6K0.93×
35Maine~2K0.93×
36Montana~1K0.92×
37Missouri~8K0.89×
38South Dakota~1K0.87×
39Michigan~10K0.86×
40Tennessee~9K0.85×
41New Mexico~2K0.83×
42Ohio~10K0.82×
43South Carolina~7K0.80×
44Arkansas~4K0.79×
45Delaware~1K0.77×
46North Dakota<1K0.76×
47Alabama~5K0.70×
48West Virginia~2K0.69×
49Louisiana~5K0.65×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Myanmar, United States
0.62×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Myanmar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Myanmar audience
#·InterestCategoryAffinity×
01Nature et PaysagesTravel & Leisure1461.54×
02Ann ThongprasomMovies & TV1287.88×
03Jabatan Perkhidmatan AwamPolitics & Society232.64×
04Ministry of Transport (Malaysia)Politics & Society220.90×
05Astro (Malaysian satellite television)Movies & TV123.92×
06Johor BahruTravel & Leisure87.24×
07MandalayTravel & Leisure65.85×
08YangonTravel & Leisure42.25×
09Toko BajuShopping41.91×
10BawalFashion & Accessoires37.01×
11Kuala LumpurTravel & Leisure33.55×
12Pet Shop BoysMusic & Radio25.26×
13Malay languagePolitics & Society23.12×
14BangladeshTravel & Leisure18.05×
15Rate of returnBusiness & Career17.25×
16CapitalismBusiness & Career14.84×
17Equity (finance)Business & Career14.73×
18TypographyKids & Family11.81×
19BuddhismHealth10.79×
20CNBCMovies & TV7.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Myanmar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Myanmar audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.61×
Risk AppetiteTHRILL3.57×
TravellingTHRILL2.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Myanmar audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Sports ActivityPOWER0.87×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Myanmar have in United States?

Myanmar has an estimated audience of 550,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Myanmar fans?

60.1% of Myanmar fans are female, 39.9% are male, with an average age of 31.4 years.

03

Which brands do Myanmar fans like most?

Myanmar fans show strongest brand affinity for Astro (Malaysian satellite television) (123.92×), Ann Thongprasom (1287.88×), and Nature et Paysages (1461.54×) over the country average.

04

Where do Myanmar fans live in United States?

Myanmar fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Myanmar fans also like?

Beyond Myanmar itself, the audience over-indexes on Ann Thongprasom (1287.88×), Nature et Paysages (1461.54×), Jabatan Perkhidmatan Awam (232.64×), and Johor Bahru (87.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Myanmar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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