Mandalay Audience in United States
Mandalay has an estimated audience of 507,335 people in United States. 64.8% are female, 35.2% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Jaws, Minnesota, Google Analytics, Sinaloa, Product design.
The average Mandalay fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaws, Minnesota, Google Analytics, with strongest over-indexing on Jaws (18.43× the country average). Demographically, the Mandalay audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Mandalay fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 30.1 |
| Estimated audience size | 507,335 |
Audience persona
The typical Mandalay fan in United States is more female, around 30.1 years old, with strong Travelling tendencies and a notable affinity for Jaws.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 119,658 | 2.14× |
| Texas | 38,095 | 0.87× |
| Florida | 32,372 | 0.94× |
| New York | 30,795 | 1.09× |
| Nevada | 29,497 | 6.01× |
| Virginia | 15,021 | 1.22× |
| Illinois | 14,972 | 0.89× |
| Washington | 13,660 | 1.34× |
| Maryland | 13,437 | 1.54× |
| Pennsylvania | 12,196 | 0.71× |
| Georgia | 12,188 | 0.78× |
| New Jersey | 11,870 | 0.92× |
| Ohio | 11,758 | 0.75× |
| North Carolina | 10,521 | 0.69× |
| Arizona | 10,282 | 0.99× |
| Massachusetts | 9,721 | 0.97× |
| Michigan | 9,029 | 0.68× |
| Colorado | 8,972 | 1.12× |
| Oregon | 7,753 | 1.33× |
| Minnesota | 7,359 | 1.01× |
| Indiana | 7,203 | 0.78× |
| Missouri | 6,274 | 0.77× |
| Tennessee | 6,250 | 0.61× |
| Wisconsin | 5,354 | 0.7× |
| South Carolina | 4,521 | 0.59× |
| Arkansas | 4,406 | 1.05× |
| Utah | 4,330 | 0.95× |
| Louisiana | 4,188 | 0.64× |
| Connecticut | 4,157 | 0.82× |
| Oklahoma | 3,975 | 0.71× |
| Washington, District of Columbia | 3,934 | 2.58× |
| Kentucky | 3,718 | 0.58× |
| Alabama | 3,599 | 0.51× |
| Hawaii | 3,414 | 1.57× |
| Kansas | 2,953 | 0.74× |
| Iowa | 2,918 | 0.7× |
| New Mexico | 2,326 | 0.91× |
| Idaho | 2,210 | 0.87× |
| Nebraska | 2,202 | 0.87× |
| Mississippi | 2,016 | 0.48× |
| New Hampshire | 1,541 | 0.77× |
| Maine | 1,427 | 0.79× |
| West Virginia | 1,178 | 0.5× |
| Rhode Island | 1,116 | 0.69× |
| Vermont | 1,053 | 1.18× |
| Montana | 960 | 0.68× |
| South Dakota | 787 | 0.67× |
| Alaska | 709 | 0.65× |
| Delaware | 706 | 0.5× |
| North Dakota | 563 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaws | 18.43× | Movies & TV |
| Minnesota | 5.03× | Travel & Leisure |
| Google Analytics | 8.63× | Internet & Social Media |
| Sinaloa | 5.86× | Travel & Leisure |
| Product design | 3.05× | Business & Career |
| Justice | 4.33× | Politics & Society |
| Electrolyte | 6.62× | Health |
| UK garage | 7.56× | Music & Radio |
| Home Delivery | 3.79× | Food & Beverages |
| Hebe | 7.8× | Home & Garden |
| Glossier | 6.01× | Beauty & Wellness |
| Rajasthan | 18.43× | Travel & Leisure |
| TeachHUB | 4.27× | Business & Career |
| Sailor | 4.97× | Travel & Leisure |
| Kerala | 6.59× | Travel & Leisure |
| Takers | 9.11× | Movies & TV |
| Alaska | 1.62× | Travel & Leisure |
| Food quality | 12.32× | Food & Beverages |
| Pro-Ject | 3.59× | Music & Radio |
| Natural rubber | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Community Orientation | OPEN | 1.65 |
| Indulgence | JOY | 1.55 |
| Spirituality | BALANCE | 1.38 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Myanmar | 25.0% |
| China | 18.8% |
| United States | 8.1% |
See Mandalay audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Mandalay have in United States?
Mandalay has an estimated audience of 507,335 people in United States, concentrated in California and Texas.
What is the gender split and age of Mandalay fans?
64.8% of Mandalay fans are female, 35.2% are male, with an average age of 30.1 years.
Which brands do Mandalay fans like most?
Mandalay fans show strongest brand affinity for Jaws (18.43×), Minnesota (5.03×), and Google Analytics (8.63×) over the country average.
Where do Mandalay fans live in United States?
Mandalay fans in United States are most concentrated in California (reach 119,658), Texas (reach 38,095), and Florida (reach 32,372). These three regions account for the largest share of the active audience.
What other brands do Mandalay fans also like?
Beyond Mandalay itself, the audience over-indexes on Minnesota (5.03×), Google Analytics (8.63×), Sinaloa (5.86×), and Product design (3.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mandalay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.