Rascasse Audience Intelligence

Mandalay Audience in United States

A data profile of the people who buy, follow and care about Mandalay in United States — modelled from more than twelve digital signal sources. Mandalay has an estimated audience of 507,335 people in United States.

#3804among POI in United States#2910in Travel & Leisure

The average Mandalay fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Myanmar, IPANEMA, International education, with strongest over-indexing on Myanmar (65.85× the country average).

Demographically, the Mandalay audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandalay fan in United States is more female, around 30.1 years old, with strong Indulgence tendencies and a notable affinity for Myanmar.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandalay profile in United States.

Audience size
507K
in United States
Gender
64.8%♀
35.2% male
Age
30.1
average years
Country rank
#36338
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandalay fans

64.8% are female, 35.2% are male, average age 30.1.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Mandalay audience in United States
MetricValue
Female64.8%
Male35.2%
Average age30.1
Estimated audience size507,335
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Mandalay audience in United States
Age bracketShare%
16-1950%
20-2917%
30-3913%
40-4912%
50+8%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Mandalay audience comes from United States.

Worldwide audience distribution share by country for Mandalay
CountryShare
Myanmar24.8%
China18.7%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandalay audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandalay fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K5.87×
02Washington, District of Columbia~3K2.29×
03California~100K2.00×
04Maryland~10K1.49×
05Hawaii~3K1.42×
06Washington~10K1.25×
07Oregon~7K1.21×
08Virginia~10K1.10×
09New York~30K1.09×
10Arkansas~5K1.09×
11Colorado~9K1.08×
12Vermont<1K1.06×
13Arizona~10K1.03×
14Utah~4K0.98×
15Minnesota~7K0.96×
16New Mexico~2K0.96×
17Alaska~1K0.95×
18Massachusetts~9K0.94×
19Idaho~2K0.94×
20Nebraska~2K0.93×
21Florida~30K0.92×
22New Jersey~10K0.91×
23South Dakota~1K0.91×
24Montana~1K0.90×
25Maine~2K0.87×
26Connecticut~4K0.86×
27New Hampshire~2K0.86×
28North Dakota<1K0.86×
29Texas~40K0.85×
30Rhode Island~1K0.84×
31Illinois~10K0.83×
32Indiana~7K0.80×
33Louisiana~5K0.80×
34Kansas~3K0.80×
35Delaware~1K0.80×
36Oklahoma~4K0.79×
37Missouri~6K0.78×
38Georgia~10K0.77×
39Iowa~3K0.77×
40West Virginia~2K0.77×
41Ohio~10K0.75×
42Wisconsin~6K0.75×
43Pennsylvania~10K0.72×
44Mississippi~3K0.72×
45Michigan~9K0.71×
46North Carolina~10K0.70×
47Kentucky~4K0.70×
48Tennessee~7K0.67×
49South Carolina~5K0.67×
50Alabama~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Mandalay, United States
0.67×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandalay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandalay audience
#·InterestCategoryAffinity×
01IPANEMATravel & Leisure123.93×
02MyanmarTravel & Leisure65.85×
03Pizza cutterFood & Beverages61.27×
04Ottawa SenatorsSports18.43×
05Calgary FlamesSports18.43×
06Bauer HockeySports18.43×
07SizzlerFood & Beverages18.22×
08International educationBusiness & Career17.96×
09Group buyingShopping14.34×
10Florida PanthersSports12.06×
11New York RangersSports9.56×
12BangkokTravel & Leisure8.11×
13Planet FitnessSports2.46×
14Sam's ClubShopping2.26×
15FurnitureHome & Garden2.02×
16Home improvementHome & Garden1.88×
17Alcoholic beveragesFood & Beverages1.79×
18XInternet & Social Media1.70×
19CookingFood & Beverages1.68×
20Donald TrumpPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandalay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandalay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
PatriotismCONSERVATISM1.87×
SpiritualityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandalay audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.80×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandalay have in United States?

Mandalay has an estimated audience of 507,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mandalay fans?

64.8% of Mandalay fans are female, 35.2% are male, with an average age of 30.1 years.

03

Which brands do Mandalay fans like most?

Mandalay fans show strongest brand affinity for Myanmar (65.85×), IPANEMA (123.93×), and International education (17.96×) over the country average.

04

Where do Mandalay fans live in United States?

Mandalay fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mandalay fans also like?

Beyond Mandalay itself, the audience over-indexes on IPANEMA (123.93×), International education (17.96×), Group buying (14.34×), and Pizza cutter (61.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mandalay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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