Rascasse Audience Intelligence

Johor Bahru Audience in United States

A data profile of the people who buy, follow and care about Johor Bahru in United States — modelled from more than twelve digital signal sources. Johor Bahru has an estimated audience of 537,463 people in United States.

#445among City in United States#3634among POI in United States#2803in Travel & Leisure

The average Johor Bahru fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Cuttery, Bob Evans, International education, with strongest over-indexing on Hair Cuttery (54.17× the country average).

Demographically, the Johor Bahru audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johor Bahru fan in United States is more female, around 31.2 years old, with strong Community Orientation tendencies and a notable affinity for Hair Cuttery.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johor Bahru profile in United States.

Audience size
537K
in United States
Gender
61.6%♀
38.4% male
Age
31.2
average years
Country rank
#35125
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johor Bahru fans

61.6% are female, 38.4% are male, average age 31.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Johor Bahru audience in United States
MetricValue
Female61.6%
Male38.4%
Average age31.2
Estimated audience size537,463
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Johor Bahru audience in United States
Age bracketShare%
16-1946%
20-2918%
30-3913%
40-4917%
50+6%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Johor Bahru audience comes from United States.

Worldwide audience distribution share by country for Johor Bahru
CountryShare
Malaysia43.6%
Indonesia10.0%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johor Bahru audience in United States is strongest.

Fig. 05

Top regions by affinity

Johor Bahru fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.26×
02California~100K2.05×
03Washington~20K1.99×
04New York~50K1.56×
05Hawaii~4K1.52×
06Massachusetts~20K1.48×
07Virginia~20K1.30×
08Oregon~8K1.30×
09New Jersey~20K1.20×
10Illinois~20K1.15×
11Colorado~10K1.14×
12Texas~50K1.10×
13Connecticut~6K1.08×
14Nevada~5K1.05×
15Alaska~1K1.05×
16Vermont<1K1.02×
17Maryland~9K1.01×
18New Hampshire~2K1.01×
19Utah~5K1.00×
20Minnesota~8K0.99×
21North Dakota~1K0.99×
22Arizona~10K0.98×
23Montana~1K0.96×
24South Dakota~1K0.96×
25Kansas~4K0.95×
26Idaho~2K0.93×
27Rhode Island~2K0.93×
28Georgia~20K0.92×
29Wisconsin~7K0.92×
30New Mexico~2K0.92×
31Maine~2K0.92×
32Delaware~1K0.92×
33West Virginia~2K0.90×
34Florida~30K0.89×
35Nebraska~2K0.89×
36Pennsylvania~20K0.87×
37Arkansas~4K0.87×
38Mississippi~4K0.86×
39North Carolina~10K0.85×
40Iowa~4K0.85×
41Missouri~7K0.84×
42Kentucky~6K0.84×
43Oklahoma~5K0.83×
44Michigan~10K0.82×
45Indiana~8K0.82×
46Louisiana~6K0.81×
47South Carolina~6K0.80×
48Tennessee~9K0.79×
49Alabama~6K0.77×
50Ohio~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Johor Bahru, United States
0.75×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johor Bahru audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johor Bahru audience
#·InterestCategoryAffinity×
01Mid Valley MegamallShopping158.13×
02Pavilion Kuala LumpurShopping147.87×
03Suria KLCCShopping120.89×
04Calgary StampedersSports108.14×
05MyanmarTravel & Leisure87.24×
06Drone racingSports66.89×
07Hair CutteryBeauty & Wellness54.17×
08SoundbarTechnology & Electronics51.64×
09International educationBusiness & Career43.18×
10Bob EvansFood & Beverages40.25×
11Kuala LumpurTravel & Leisure36.83×
12BodrumTravel & Leisure35.76×
13LazadaFashion & Accessoires23.44×
14Mary Elizabeth WinsteadMovies & TV18.20×
15Group buyingShopping16.11×
16Javier BardemMovies & TV15.59×
17Sport ClipsBeauty & Wellness13.02×
18MalaysiaTravel & Leisure11.14×
19Jake GyllenhaalMovies & TV9.39×
20New Year's EveHome & Garden8.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johor Bahru audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johor Bahru audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.62×
SpiritualityBALANCE2.10×
Sports ActivityPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johor Bahru audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
CreativityOPEN0.77×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johor Bahru have in United States?

Johor Bahru has an estimated audience of 537,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Johor Bahru fans?

61.6% of Johor Bahru fans are female, 38.4% are male, with an average age of 31.2 years.

03

Which brands do Johor Bahru fans like most?

Johor Bahru fans show strongest brand affinity for Hair Cuttery (54.17×), Bob Evans (40.25×), and International education (43.18×) over the country average.

04

Where do Johor Bahru fans live in United States?

Johor Bahru fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Johor Bahru fans also like?

Beyond Johor Bahru itself, the audience over-indexes on Bob Evans (40.25×), International education (43.18×), Calgary Stampeders (108.14×), and Myanmar (87.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johor Bahru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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