Johor Bahru Audience in United States
Johor Bahru has an estimated audience of 537,463 people in United States. 61.6% are female, 38.4% are male, average age 31.2. Top regions: California, New York, Texas. Top brand affinities: Bodrum, Hair Cuttery, Calgary Stampeders, International education, Lazada.
The average Johor Bahru fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bodrum, Hair Cuttery, Calgary Stampeders, with strongest over-indexing on Bodrum (51.64× the country average). Demographically, the Johor Bahru audience skews more female with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Johor Bahru fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 31.2 |
| Estimated audience size | 537,463 |
Audience persona
The typical Johor Bahru fan in United States is more female, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bodrum.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 129,598 | 2.19× |
| New York | 51,621 | 1.72× |
| Texas | 50,965 | 1.1× |
| Florida | 32,208 | 0.89× |
| Washington | 23,784 | 2.21× |
| Illinois | 21,259 | 1.19× |
| Virginia | 18,388 | 1.4× |
| New Jersey | 17,208 | 1.26× |
| Massachusetts | 16,796 | 1.59× |
| Georgia | 15,332 | 0.93× |
| Pennsylvania | 14,928 | 0.82× |
| North Carolina | 13,391 | 0.83× |
| Ohio | 10,949 | 0.66× |
| Arizona | 10,755 | 0.98× |
| Michigan | 10,654 | 0.76× |
| Colorado | 10,245 | 1.21× |
| Maryland | 9,409 | 1.02× |
| Oregon | 8,815 | 1.43× |
| Minnesota | 7,720 | 1× |
| Indiana | 7,467 | 0.76× |
| Tennessee | 7,168 | 0.66× |
| Wisconsin | 7,010 | 0.87× |
| Missouri | 6,113 | 0.71× |
| Nevada | 5,542 | 1.07× |
| Connecticut | 5,348 | 0.99× |
| Washington, District of Columbia | 5,148 | 3.19× |
| South Carolina | 5,109 | 0.63× |
| Kentucky | 4,783 | 0.71× |
| Utah | 4,532 | 0.94× |
| Louisiana | 4,249 | 0.61× |
| Hawaii | 4,244 | 1.84× |
| Kansas | 3,822 | 0.9× |
| Oklahoma | 3,443 | 0.58× |
| Alabama | 3,376 | 0.45× |
| Iowa | 2,869 | 0.65× |
| Arkansas | 2,485 | 0.56× |
| New Hampshire | 2,299 | 1.09× |
| New Mexico | 2,085 | 0.77× |
| Idaho | 1,866 | 0.69× |
| Mississippi | 1,515 | 0.34× |
| Nebraska | 1,475 | 0.55× |
| Maine | 1,377 | 0.72× |
| West Virginia | 1,251 | 0.5× |
| Alaska | 1,248 | 1.09× |
| Rhode Island | 1,225 | 0.72× |
| Montana | 1,088 | 0.73× |
| Vermont | 1,054 | 1.12× |
| South Dakota | 991 | 0.8× |
| North Dakota | 965 | 0.87× |
| Wyoming | 934 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodrum | 51.64× | Travel & Leisure |
| Hair Cuttery | 31.8× | Beauty & Wellness |
| Calgary Stampeders | 98.58× | Sports |
| International education | 29.87× | Business & Career |
| Lazada | 32.84× | Fashion & Accessoires |
| Kuala Lumpur | 32.75× | Travel & Leisure |
| Group buying | 20× | Shopping |
| Disneyland Paris | 14.73× | Travel & Leisure |
| Planet Fitness | 4.51× | Sports |
| Saint Petersburg | 27.13× | Travel & Leisure |
| Bob Evans | 15.96× | Food & Beverages |
| Drone racing | 40× | Sports |
| Oman | 25.76× | Travel & Leisure |
| Mid Valley Megamall | 133.02× | Shopping |
| Myanmar | 42.76× | Travel & Leisure |
| Seychelles | 30.66× | Travel & Leisure |
| Malaysia | 11.04× | Travel & Leisure |
| Superman | 2.58× | Movies & TV |
| Singapore | 11.63× | Travel & Leisure |
| Pavilion Kuala Lumpur | 132.42× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.22 |
| Community Orientation | OPEN | 3.48 |
| Travelling | THRILL | 2.34 |
| Sports Activity | POWER | 2.34 |
| Design Affinity | PREMIUM | 2.25 |
| Spirituality | BALANCE | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 43.6% |
| Indonesia | 10.0% |
| Japan | 7.9% |
See Johor Bahru audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Johor Bahru have in United States?
Johor Bahru has an estimated audience of 537,463 people in United States, concentrated in California and New York.
What is the gender split and age of Johor Bahru fans?
61.6% of Johor Bahru fans are female, 38.4% are male, with an average age of 31.2 years.
Which brands do Johor Bahru fans like most?
Johor Bahru fans show strongest brand affinity for Bodrum (51.64×), Hair Cuttery (31.8×), and Calgary Stampeders (98.58×) over the country average.
Where do Johor Bahru fans live in United States?
Johor Bahru fans in United States are most concentrated in California (reach 129,598), New York (reach 51,621), and Texas (reach 50,965). These three regions account for the largest share of the active audience.
What other brands do Johor Bahru fans also like?
Beyond Johor Bahru itself, the audience over-indexes on Hair Cuttery (31.8×), Calgary Stampeders (98.58×), International education (29.87×), and Lazada (32.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Johor Bahru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.