Soundbar Audience in United States

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Soundbar has an estimated audience of 1,320,957 people in United States. 26.8% are female, 73.2% are male, average age 40.3. Top regions: Illinois, California, Texas. Top brand affinities: Johor Bahru, High-end audio, Sonos, Xavier Musketeers men's basketball, Bar stool.

The average Soundbar fan in United States is 40.3 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Johor Bahru, High-end audio, Sonos, with strongest over-indexing on Johor Bahru (51.64× the country average). Demographically, the Soundbar audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Soundbar fans

Demographic split for Soundbar audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.3
Estimated audience size1,320,957

Audience persona

The typical Soundbar fan in United States is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Johor Bahru.

Top regions in United States

Top regions ranked by reach for Soundbar in United States
RegionReachAffinity
Illinois167,7983.81×
California155,6031.07×
Texas136,8981.21×
Florida103,0341.15×
New York77,2451.05×
Georgia44,2451.09×
Pennsylvania41,6110.94×
North Carolina40,2361.01×
Ohio39,7150.98×
Michigan37,2201.08×
New Jersey32,1600.96×
Virginia30,8240.96×
Arizona28,3181.05×
Indiana28,2041.17×
Tennessee26,7921.01×
Maryland25,0981.11×
Massachusetts24,6450.95×
Washington24,3890.92×
Missouri22,5441.06×
Alabama20,9611.14×
Wisconsin20,7251.04×
Colorado20,1280.97×
South Carolina19,4300.98×
Louisiana19,2161.13×
Minnesota18,2010.96×
Kentucky17,3961.05×
Oklahoma16,3931.12×
Oregon13,1840.87×
Nevada13,0191.02×
Connecticut12,8860.97×
Kansas11,6521.12×
Arkansas11,5501.06×
Mississippi11,4391.05×
Iowa11,1531.02×
Utah9,7670.83×
Nebraska6,5790.99×
New Mexico6,4610.98×
Idaho5,0200.76×
West Virginia4,4600.73×
Washington, District of Columbia4,1591.05×
Hawaii4,0580.71×
New Hampshire4,0490.78×
Maine3,1590.67×
Rhode Island3,1330.75×
Delaware3,0790.84×
Montana2,4860.68×
North Dakota2,2720.84×
South Dakota2,1540.71×
Alaska1,6000.57×
Vermont1,2820.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soundbar audience
BrandAffinityCategory
Johor Bahru51.64×Travel & Leisure
High-end audio10.17×Technology & Electronics
Sonos12.36×Technology & Electronics
Xavier Musketeers men's basketball19.01×Sports
Bar stool11.26×Home & Garden
Sonny's BBQ12.74×Food & Beverages
BBQ Pit Boys10.69×Food & Beverages
Gmail1.96×Internet & Social Media
Micro Center3.81×Shopping
Kayserispor80.5×Sports
Pro-Ject6.39×Music & Radio
Wrongfully Accused41.76×Movies & TV
AutoZone1.59×Cars & Mobility
Audio engineer4.38×Music & Radio
Home audio6.35×Technology & Electronics
West Bengal13.21×Travel & Leisure
Best Buy1.53×Shopping
Home cinema4.04×Technology & Electronics
Anthony Edwards2.65×Movies & TV
LongHorn Steakhouse2.43×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soundbar audience
TraitClusterScore
Early Adopter MentalityPOWER1.97
Convenience OrientationPREMIUM1.81
Luxury OrientationPREMIUM1.6
Quality AwarenessPREMIUM1.59
Price SensitivityPREMIUM1.38
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Soundbar
CountryShare
United States15.5%
India9.9%
Italy4.5%

See Soundbar audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Soundbar have in United States?

Soundbar has an estimated audience of 1,320,957 people in United States, concentrated in Illinois and California.

What is the gender split and age of Soundbar fans?

26.8% of Soundbar fans are female, 73.2% are male, with an average age of 40.3 years.

Which brands do Soundbar fans like most?

Soundbar fans show strongest brand affinity for Johor Bahru (51.64×), High-end audio (10.17×), and Sonos (12.36×) over the country average.

Where do Soundbar fans live in United States?

Soundbar fans in United States are most concentrated in Illinois (reach 167,798), California (reach 155,603), and Texas (reach 136,898). These three regions account for the largest share of the active audience.

What other brands do Soundbar fans also like?

Beyond Soundbar itself, the audience over-indexes on High-end audio (10.17×), Sonos (12.36×), Xavier Musketeers men's basketball (19.01×), and Bar stool (11.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soundbar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.