A data profile of the people who buy, follow and care about BBQ Pit Boys in United States — modelled from more than twelve digital signal sources. BBQ Pit Boys has an estimated audience of 2,008,868 people in United States.
BBQ Pit Boys has an estimated audience of 2,008,868 people in United States. 43.8% are female, 56.2% are male, average age 35.3. Top brand affinities: Kuwait Airways, James Caan, Pedro Pascal, Tobias Harris, Steak 'n Shake.
Top brand affinities include Kuwait Airways, James Caan, Pedro Pascal, with strongest over-indexing on Kuwait Airways (909.09× the country average).
Demographically, the BBQ Pit Boys audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical BBQ Pit Boys fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Kuwait Airways.
The key figures that characterise the BBQ Pit Boys profile in United States.
43.8% are female, 56.2% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 35.3 |
| Estimated audience size | 2,008,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide BBQ Pit Boys audience comes from United States.
| Country | Share |
|---|---|
| United States | 59.6% |
| Japan | 10.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the BBQ Pit Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kuwait Airways | Travel & Leisure | 909.09× | ||
| 02 | James Caan | Movies & TV | 37.88× | ||
| 03 | Tobias Harris | Sports | 20.00× | ||
| 04 | Kevin Love | Sports | 20.00× | ||
| 05 | Zach LaVine | Sports | 19.82× | ||
| 06 | Katee Sackhoff | Movies & TV | 15.58× | ||
| 07 | Big Green Egg | Home & Garden | 14.38× | ||
| 08 | Weber Grills | Home & Garden | 14.34× | ||
| 09 | Dwight Howard | Sports | 13.44× | ||
| 10 | Pedro Pascal | Movies & TV | 10.43× | ||
| 11 | Steak 'n Shake | Food & Beverages | 10.30× | ||
| 12 | Jason Segel | Movies & TV | 7.85× | ||
| 13 | Smoked meat | Food & Beverages | 4.30× | ||
| 14 | Microwave oven | Home & Garden | 3.18× | ||
| 15 | Metaphysics | Business & Career | 2.49× | ||
| 16 | Grilling | Food & Beverages | 1.95× | ||
| 17 | Meat | Food & Beverages | 1.87× | ||
| 18 | Planet Fitness | Sports | 1.86× | ||
| 19 | AutoZone | Cars & Mobility | 1.70× | ||
| 20 | Barbecue | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.53× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for BBQ Pit Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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