BBQ Pit Boys Audience in United States

BBQ Pit Boys logo

BBQ Pit Boys has an estimated audience of 2,008,868 people in United States. 43.8% are female, 56.2% are male, average age 35.3. Top brand affinities: James Caan, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

Top brand affinities include James Caan, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on James Caan (40.23× the country average). Demographically, the BBQ Pit Boys audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Barbecue

Demographics of BBQ Pit Boys fans

Demographic split for BBQ Pit Boys audience in United States
MetricValue
Female43.8%
Male56.2%
Average age35.3
Estimated audience size2,008,868

Audience persona

The typical BBQ Pit Boys fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for James Caan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBQ Pit Boys audience
BrandAffinityCategory
James Caan40.23×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Pedro Pascal8.63×Movies & TV
Soundbar29.94×Technology & Electronics
Income tax13.19×Business & Career
Hot pot24.59×Food & Beverages
Planet Fitness3.66×Sports
Yandex25.84×Technology & Electronics
Diaper bag5.63×Kids & Family
Katee Sackhoff19.49×Movies & TV
Google Maps3.1×Internet & Social Media
Steak 'n Shake11.17×Food & Beverages
Capital One3.09×Business & Career
Kevin Love20×Sports
Charles, Prince of Wales18.87×Politics & Society
Dwight Howard13.76×Sports
CarGurus3.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBQ Pit Boys audience
TraitClusterScore
PatriotismCONSERVATISM1.9
Convenience OrientationPREMIUM1.28
IndividualismJOY1.24
DIY MentalityTHRILL1.16
Career OrientationPOWER1.12
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for BBQ Pit Boys
CountryShare
United States59.6%
Japan10.5%
United Kingdom5.1%

See BBQ Pit Boys audiences in other countries

More Barbecue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for BBQ Pit Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.