Big Green Egg Audience in United States

Big Green Egg logo

Big Green Egg has an estimated audience of 1,738,471 people in United States. 41.4% are female, 58.6% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Music, Food and drink, Menards, Movies, Live events.

The average Big Green Egg fan in United States is 39.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Music, Food and drink, Menards, with strongest over-indexing on Music (2.68× the country average). Demographically, the Big Green Egg audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: TV series

Demographics of Big Green Egg fans

Demographic split for Big Green Egg audience in United States
MetricValue
Female41.4%
Male58.6%
Average age39.8
Estimated audience size1,738,471

Audience persona

The typical Big Green Egg fan in United States is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Big Green Egg in United States
RegionReachAffinity
Texas160,5591.07×
California149,1890.78×
Florida136,7021.16×
Georgia120,4352.25×
New York68,5800.71×
North Carolina65,6581.26×
Ohio55,7251.04×
Tennessee55,6451.6×
Pennsylvania51,8250.89×
Illinois50,1280.87×
Alabama45,9721.89×
Virginia44,5471.05×
Indiana37,8231.19×
South Carolina37,7691.44×
Michigan37,6240.83×
Missouri32,0321.14×
Washington30,8790.89×
Massachusetts30,7370.9×
New Jersey29,7750.67×
Kentucky29,1621.34×
Louisiana26,5791.19×
Colorado25,8490.94×
Arizona25,1590.71×
Maryland24,8090.83×
Wisconsin24,4740.94×
Minnesota22,0510.89×
Mississippi19,8301.38×
Oklahoma18,6970.97×
Arkansas18,6421.3×
Connecticut17,5971.01×
Oregon16,7270.84×
Iowa13,0920.91×
Kansas11,8060.86×
Utah11,0790.71×
Nevada9,4820.56×
New Hampshire7,7941.14×
Nebraska7,7390.89×
West Virginia7,5100.93×
Idaho6,5670.75×
Maine6,4821.04×
New Mexico6,0450.69×
Hawaii5,1980.7×
Vermont4,4551.46×
Washington, District of Columbia4,2170.81×
Rhode Island4,0890.74×
Montana4,0280.84×
Delaware3,5990.75×
South Dakota3,3290.83×
North Dakota3,2410.91×
Alaska2,7630.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Green Egg audience
BrandAffinityCategory
Music2.68×Business & Career
Food and drink2.58×Food & Beverages
Menards5.59×Home & Garden
Movies2.53×Movies & TV
Live events2.41×Music & Radio
Energy3.41×Home & Garden
Fitness and wellness2.04×Sports
Guangzhou21.57×Travel & Leisure
Politics and social issues2.17×Politics & Society
Manufacturing2.93×Business & Career
Home repair3.59×Home & Garden
Technology2.53×Technology & Electronics
Beverages2.01×Food & Beverages
Hobby Lobby2.68×Home & Garden
Ace Hardware3.64×Home & Garden
Fruit2.65×Food & Beverages
Machine2.84×Business & Career
Mobile app2.07×Technology & Electronics
BBQ Pit Boys14.38×Food & Beverages
Building3.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Green Egg audience
TraitClusterScore
DIY MentalityTHRILL1.92
PatriotismCONSERVATISM1.74
IndulgenceJOY1.65
Luxury OrientationPREMIUM1.62
Price SensitivityPREMIUM1.42
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Big Green Egg
CountryShare
United States47.1%
Germany7.3%
France7.1%

See Big Green Egg audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Big Green Egg have in United States?

Big Green Egg has an estimated audience of 1,738,471 people in United States, concentrated in Texas and California.

What is the gender split and age of Big Green Egg fans?

41.4% of Big Green Egg fans are female, 58.6% are male, with an average age of 39.8 years.

Which brands do Big Green Egg fans like most?

Big Green Egg fans show strongest brand affinity for Music (2.68×), Food and drink (2.58×), and Menards (5.59×) over the country average.

Where do Big Green Egg fans live in United States?

Big Green Egg fans in United States are most concentrated in Texas (reach 160,559), California (reach 149,189), and Florida (reach 136,702). These three regions account for the largest share of the active audience.

What other brands do Big Green Egg fans also like?

Beyond Big Green Egg itself, the audience over-indexes on Food and drink (2.58×), Menards (5.59×), Movies (2.53×), and Live events (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Green Egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.