Guangzhou Audience in United States

Guangzhou logo

Guangzhou has an estimated audience of 1,445,444 people in United States. 55.0% are female, 45.0% are male, average age 47.8. Top brand affinities: Governor of Michigan, Goop, Nationality, Google Home, Wok.

Top brand affinities include Governor of Michigan, Goop, Nationality, with strongest over-indexing on Governor of Michigan (14.74× the country average). Demographically, the Guangzhou audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Guangzhou fans

Demographic split for Guangzhou audience in United States
MetricValue
Female55.0%
Male45.0%
Average age47.8
Estimated audience size1,445,444

Audience persona

The typical Guangzhou fan in United States is balanced, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guangzhou audience
BrandAffinityCategory
Governor of Michigan14.74×Politics & Society
Goop10.62×Internet & Social Media
Nationality4.22×Politics & Society
Google Home12.16×Technology & Electronics
Wok12.06×Food & Beverages
Israel3.8×Travel & Leisure
Vocal harmony7.6×Music & Radio
Hibachi12.56×Food & Beverages
Grinch6.3×Movies & TV
Cherish (group)16.21×Music & Radio
Fairy godmother11.03×Literature
headspace13.45×Health
Minnesota2.39×Travel & Leisure
Grace Slick10.72×Music & Radio
Hipster11.26×Politics & Society
El Paso County, Colorado12.99×Travel & Leisure
Ira Glass17.27×Music & Radio
Elsword16.25×Games
TV Fanatic10.53×Movies & TV
No Escape (1994 film)9.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guangzhou audience
TraitClusterScore
Quality AwarenessPREMIUM2.11
PatriotismCONSERVATISM1.67
SpiritualityBALANCE1.52
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.39
Urban LifestyleOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Guangzhou
CountryShare
China17.1%
Vietnam16.2%
United States7.7%

See Guangzhou audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Guangzhou. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.