Big Green Egg Audience in Germany
Big Green Egg has an estimated audience of 269,745 people in Germany. 30.9% are female, 69.1% are male, average age 43.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Alfons Schuhbeck, weber grills, Korean barbecue, Johann Lafer, Borussia Dortmund.
The average Big Green Egg fan in Germany is 43.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Alfons Schuhbeck, weber grills, Korean barbecue, with strongest over-indexing on Alfons Schuhbeck (23.56× the country average). Demographically, the Big Green Egg audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: TV series
Demographics of Big Green Egg fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 43.9 |
| Estimated audience size | 269,745 |
Audience persona
The typical Big Green Egg fan in Germany is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Alfons Schuhbeck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,227 | 1.9× |
| Baden-Württemberg | 67,618 | 1.84× |
| Nordrhein-Westfalen | 56,488 | 0.96× |
| Niedersachsen | 24,768 | 0.95× |
| Hessen | 23,824 | 1.16× |
| Rheinland-Pfalz | 16,774 | 1.24× |
| Sachsen | 11,340 | 0.86× |
| Berlin | 9,214 | 0.76× |
| Schleswig-Holstein | 7,835 | 0.81× |
| Brandenburg | 7,065 | 0.84× |
| Hamburg | 5,817 | 0.95× |
| Thüringen | 5,528 | 0.8× |
| Sachsen-Anhalt | 3,729 | 0.53× |
| Mecklenburg-Vorpommern | 3,454 | 0.67× |
| Saarland | 2,738 | 0.83× |
| Bremen | 2,076 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alfons Schuhbeck | 23.56× | Food & Beverages |
| weber grills | 21.16× | Home & Garden |
| Korean barbecue | 41.39× | Food & Beverages |
| Johann Lafer | 19.56× | Food & Beverages |
| Borussia Dortmund | 1.74× | Sports |
| Cutting board | 11.92× | Home & Garden |
| Kitchen knife | 8.69× | Home & Garden |
| BBQ Pit Boys | 31.84× | Food & Beverages |
| Asado | 22.02× | Food & Beverages |
| Hornbach | 2.47× | Shopping |
| Chef | 4.87× | Food & Beverages |
| Charcoal | 7.06× | Home & Garden |
| Bauhaus | 2.09× | Shopping |
| Smoked meat | 7.99× | Food & Beverages |
| Engelbert Humperdinck (singer) | 18.05× | Music & Radio |
| Smoking (cooking) | 8.11× | Food & Beverages |
| Pork | 4.8× | Food & Beverages |
| Edeka | 1.81× | Shopping |
| REWE | 1.76× | Shopping |
| Sizzlebrothers | 11.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.22 |
| Convenience Orientation | PREMIUM | 2.16 |
| DIY Mentality | THRILL | 1.66 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Indulgence | JOY | 1.45 |
| Patriotism | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.1% |
| Germany | 7.3% |
| France | 7.1% |
See Big Green Egg audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Big Green Egg have in Germany?
Big Green Egg has an estimated audience of 269,745 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Big Green Egg fans?
30.9% of Big Green Egg fans are female, 69.1% are male, with an average age of 43.9 years.
Which brands do Big Green Egg fans like most?
Big Green Egg fans show strongest brand affinity for Alfons Schuhbeck (23.56×), weber grills (21.16×), and Korean barbecue (41.39×) over the country average.
Where do Big Green Egg fans live in Germany?
Big Green Egg fans in Germany are most concentrated in Bayern (reach 82,227), Baden-Württemberg (reach 67,618), and Nordrhein-Westfalen (reach 56,488). These three regions account for the largest share of the active audience.
What other brands do Big Green Egg fans also like?
Beyond Big Green Egg itself, the audience over-indexes on weber grills (21.16×), Korean barbecue (41.39×), Johann Lafer (19.56×), and Borussia Dortmund (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big Green Egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.